Pacific Insurance

What Pacific Insurance does

Pacific Insurance Brokers (EA) Ltd is a privately-held, Kenyan-owned insurance brokerage headquartered in Kilimani, Nairobi, founded in 1983 and operating for more than 40 years. The firm acts as an intermediary between customers and insurance providers, placing policies across Health, Motor, Travel, Home, Corporate & SMEs, Pension and Marine, Airfreight & Aviation lines for individuals, families, SMEs, corporates and educational institutions. Its stated scale is 5,000+ customers and 14,000+ policies insured, with a leadership team led by Group Managing Director Daniel Kathitu (30+ years in insurance/reinsurance) and a board including Chairperson Kabage Karanja and industry veterans such as Jagi Gakunju. Distribution is hybrid: a team of expert brokers handles complex and corporate placements while individuals and SMEs can obtain quotes and manage policies through the katabima.io digital self-serve platform; pension scheme members additionally access a Member Self Service Portal with iOS and Android apps for contribution tracking and beneficiary nomination. Revenue is earned through brokerage commissions on placed policies, with quote-based, non-publicly-disclosed pricing. The firm is a member of the GIB Africa Alliance, providing continental broker reach, and pursues ESG-adjacent brand activities including an environmental partnership with Seedballs Kenya on motor policies above KSh 50,000 and a social impact partnership with Food Dispensary Ltd on medical policies above KSh 100,000.

Name

Pacific Insurance

Legal name

Pacific Insurance Brokers (EA) Ltd

Website

https://pacific-group.co.ke

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Pacific Insurance Brokers (EA) Ltd is a Nairobi-based insurance brokerage founded in 1983 that intermediates health, motor, travel, home, pension, corporate and marine coverage for individuals, families, SMEs, corporates and schools in Kenya via broker-assisted sales and its katabima.io digital platform.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Health insurance coverage
• Motor vehicle insurance
• Corporate insurance solutions
• Pension planning services

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Pacific Insurance Brokers earns commissions from insurance providers for placing policies. They work between customers and insurance companies to match clients with appropriate coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Insurance Brokers (EA) Ltd is a Kenyan insurance brokerage that connects individuals, families, schools, SMEs, and corporations with insurance providers. The company places policies across health, motor, travel, home, pension, corporate/SME, and marine/airfreight/aviation lines, earning commissions from insurers for matched placements. It supplements broker-led advisory with the katabima.io digital platform for quote comparison and self-service policy management.

Product overview

Pacific Insurance Brokers (EA) Ltd is a Kenyan insurance brokerage operating since 1983, offering a comprehensive portfolio of insurance products across health, motor, travel, home, corporate/SMEs, pension, and marine sectors. The company functions as an insurance broker, connecting clients with insurance providers. Core products include Health Cover, Motor Cover, Travel Cover, Home Cover, Corporate & SMEs Cover, Pension Cover, and Marine/Airfreight/Aviation Cover. Additional services include a Member Self Service Portal for pension members to track contributions and manage beneficiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Cover

Quantifiable outcome

• 98% accuracy in health underwriting with AI digital employees
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GIB Africa AlliancecoreStrategic or Co-development PartnerPacific Insurance Brokers (EA) Ltd is a member of the GIB Africa Alliance, partnering in insurance brokerage with strategic partner brokers across different parts of Africa and beyond, providing access to broader continental network.
• HuaweicoreTechnology or IntegrationHuawei partnership involves deploying over 100 categories of digital employees using AI technology for health underwriting (98% accuracy) and SME risk identification (50% improvement). Pacific Insurance is part of Huawei's 150+ partner ecosystem around the FinAgent Booster platform.
• Seedballs KenyaminorStrategic or Co-development PartnerEnvironmental partnership for Re-Green Kenya campaign - Pacific distributes 500 seedballs for every motor policy over 50K to support reforestation, wildlife, and local communities.
• Food Dispensary LtdminorStrategic or Co-development PartnerSocial impact partnership where every medical policy sold over 100K supports meals for the less fortunate, honoring the founder's legacy of health preservation and helping those in need.
• katabima.iocoreTechnology or IntegrationDigital distribution platform for insurance quotes and policy management, enabling customers to compare options, customize coverage, and manage policies securely online.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CIC Insurance Group: Kenyan cooperative-based insurance group providing general, life, and medical cover. Comparable to Pacific in serving Kenyan SMEs and corporates with multi-line products.
• ICEA Lion Group: Kenyan-headquartered insurance group offering general, life, and pensions. Comparable as a multi-line East African insurance provider with corporate and individual focus.
• Jubilee Insurance: Major East African insurance group operating in Kenya, Uganda, Tanzania, and beyond. Directly comparable to Pacific as a multi-line insurer/broker with deep Kenyan roots and regional expansion.
• Britam Holdings: Leading Kenyan insurance and financial services group offering life, general, health, and asset management. Comparable as a long-established Kenyan insurance intermediary/provider serving both individual and corporate clients across multiple lines.
• AAR Insurance: East African insurance provider with healthcare roots (linked to AAR Healthcare). Comparable as a Kenyan insurance intermediary, with management overlap noted in Pacific's board (former AAR Holdings CEO).
• APA Insurance (Apollo Investments): Kenyan-owned insurer offering general insurance and asset management. Comparable multi-line insurer/broker serving individual and corporate clients in Kenya and East Africa.
• Old Mutual Kenya (formerly UAP): Major Kenyan insurance and financial services firm offering life, general, and pensions. Comparable as a long-standing multi-line insurance provider in the Kenyan market.

Broad incumbents

• Aon Kenya: Global insurance brokerage present in Kenya with broad corporate risk advisory capabilities. Comparable as an insurance broker serving SMEs and corporates, though with broader portfolio and global resources.
• Sanlam Kenya (formerly Pan Africa Life): Pan-African financial services group with life insurance and investment operations in Kenya. Comparable as a long-standing multi-line insurance player serving individuals and corporates in East Africa.
• Marsh Kenya: Global insurance broker with Kenyan operations serving enterprise and corporate clients. Comparable as a broker intermediating complex commercial insurance placements, though larger and more globally integrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PacificInsKe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Insurance