101 Coffee
101CAFFE' is an Italian specialty coffee and beverage retailer operating a franchise network of 230+ stores across Italy and international markets, offering coffee pods, capsules, beans, and a proprietary pastry line (Le Sfiziosità®), plus the Fast Gourmet caffetteria concept.
- Company typePrivate
- Founded2011
- HeadquartersLombardía, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 101 Coffee does
101CAFFE' is an Italian specialty coffee and beverage retailer founded in 2011 in Villorba (Treviso) by Umberto Gonnella, operating a franchise network of more than 230 stores. Its footprint extends beyond Italy into Switzerland, France, Kuwait, Morocco, Armenia, and Réunion Island, and the company runs multiple store formats — a standard retail store, a take-away caffetteria, the FAST GOURMET caffetteria concept, and a mobile store — alongside a corporate e-commerce site (shop.101caffe.it) and a mobile app. The product range covers coffee pods, capsules, beans, ground coffee, instant coffee, tea, machines, accessories, and the proprietary Le Sfiziosità pastry line, with the Linea del Benessere wellness range and compostable capsules extending the assortment into health- and sustainability-positioned SKUs under the Ethicap environmental program. The corporate franchisor sits at 51-100 employees (per available firmographic data).
The business model is franchising-led: corporate revenue is generated through (i) one-time franchise entry fees as new points of sale are added, (ii) recurring royalties on franchise sales, (iii) supply of proprietary SKUs (notably Le Sfiziosità pastries and branded coffee) sold through to franchisees, and (iv) direct e-commerce to end consumers. Customer-facing pricing is unit-based on pods, capsules, beans, and accessories, with no enterprise contracts or B2B anchors visible. Brand equity is independently validated through four consecutive Insegna dell'Anno awards (2019-2023) in the Tuttocaffè category, a consumer-voted recognition.
Growth has been entirely organic with no external funding rounds identified in the input. The strategic direction of the last several years emphasizes three vectors in parallel: geographic diversification (Italy to multi-region), format diversification (retail to caffetteria and digital), and assortment diversification (coffee core to wellness and sustainable SKUs). No AI/ML capability is disclosed or evidenced across the stack.
101 Coffee firmographics
Firmographics- Name
- 101 Coffee
- Legal name
- Livello 5 Srl
- Website
- https://101caffe.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 101CAFFE' is an Italian specialty coffee and beverage retailer operating a franchise network of 230+ stores across Italy and international markets, offering coffee pods, capsules, beans, and a proprietary pastry line (Le Sfiziosità®), plus the Fast Gourmet caffetteria concept.
- Ownership category
- akta.pro rank
101 Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)
Keywords
Where 101 Coffee is headquartered
LocationHeadquarters
- HQ city
- Lombardía
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
101 Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Franchise Fees and Royalties: 101CAFFE' generates revenue through franchise fees and ongoing royalties from franchisees who operate retail stores under the brand. Franchisees gain access to the established brand, business model, supply chain, and operational support.
- Retail Product Sales: Revenue from selling coffee in pods, capsules, beans, ground coffee, soluble beverages, tea, tisanes, machines, accessories, and proprietary Le Sfiziosità pastry products through franchised stores and e-commerce.
- E-commerce Sales: Online sales of coffee and beverage products through the company's e-commerce platform (shop.101caffe.it)
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
101 Coffee product offering
Product offeringCore offering
101CAFFE' is an Italian specialty coffee and beverage retailer operating primarily through a franchise network of 230+ stores. It sells coffee pods, capsules, whole beans, ground and instant coffee, plus teas, tisanes, machines, accessories, and proprietary Le Sfiziosità pastries, sourced from select Italian artisan roasters and compatible with Nespresso, Nescafé Dolce Gusto, Lavazza A Modo Mio and other major systems. It also operates the Fast Gourmet quick-service caffetteria concept and the Linea del Benessere wellness line.
Product overview
101CAFFE' is an Italian specialty coffee and beverage retail chain operating through a franchising model. The company offers the widest range of coffee and beverages for all coffee machine types, including pods, capsules, whole beans, ground coffee, and instant products from select Italian artisan roasters. The product portfolio includes 5 main categories: Premium Coffee, Golosi Coffee and Beverages, Le Sfiziosità® pastries, and Coffee Machines & Accessories. The company has expanded into the FAST GOURMET cafeteria concept combining quick service with Italian cuisine, and maintains a Wellness Line (Linea del Benessere) featuring sugar-free, lactose-free, and gluten-free options. Tea offerings span 43+ varieties in various formats including compostable capsules.
Differentiator
Problem solved
Functional benefit
Brands
- Le Sfiziosità®: A line of regional pastry products in small format, proprietary brand of 101 Caffè srl.
- FAST GOURMET
Products and services
- Caffè in cialde e capsule (Coffee pods and capsules)
Quantifiable outcome
- 230 stores operating in Italy and abroad
- +1 more outcomes
Companies that use 101 Coffee
Customer profileSegments3 records
Ideal customer profiles3 records
101 Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
101 Coffee partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
101 Coffee competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
101 Coffee social profiles
Digital presence101 Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
101 Coffee leadership team
Management profileNumber of profiles
Profiles3 records
101 Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
101 Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 101 Coffee
What does 101 Coffee do?
101CAFFE' is an Italian specialty coffee and beverage retailer operating primarily through a franchise network of 230+ stores. It sells coffee pods, capsules, whole beans, ground and instant coffee, plus teas, tisanes, machines, accessories, and proprietary Le Sfiziosità pastries, sourced from select Italian artisan roasters and compatible with Nespresso, Nescafé Dolce Gusto, Lavazza A Modo Mio and other major systems. It also operates the Fast Gourmet quick-service caffetteria concept and the Linea del Benessere wellness line.
Is 101 Coffee a public or private company?
101 Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 101 Coffee founded?
101 Coffee was founded in 2011. It employs 51 to 100 people.
Where is 101 Coffee based?
101 Coffee is headquartered in Lombardía, Mexico, in the Latin America region.
How does 101 Coffee make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are retail Product Sales and E-commerce Sales.
Does 101 Coffee have an API?
No public API is recorded for 101 Coffee.
What industry is 101 Coffee in?
101 Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 31192 and its SIC code is 5810.