Bgroup

What Bgroup does

Bgroup S.p.A. is a privately-held Italian industrial group headquartered in Imola that manufactures and supplies agricultural machinery across the full production cycle. Founded in 1985 by Rag. Luigi Blasi as Agritalia (later Progroup, then renamed Bgroup in 2014), the group operates six production sites across Italy — Imola (Bologna), Manduria (Taranto), and Jesi (Ancona) — plus a sales branch in Moscow. It is described as the only full-line agricultural machinery group in Italy, with a portfolio spanning sprayers and atomizers (flagship brands Bargam and Projet), shredders and vineyard dusters (OMA, Agricom), precision seeding equipment (Valkiria, acquired 2017), and haymaking machinery (added in-house in 2015). The group also operates internal plastic-components manufacturing through wholly-owned Protek and Plastitalia s.r.l., and a wine estate (Tenuta Abbate) as a small adjacent diversification.

Revenue mechanics are anchored on sales of durable agricultural equipment to professional farmers and agricultural operators in Italy and internationally, complemented by after-sales parts and service delivered through branded portals (bargam.activeaftersales.com, projet.activeaftersales.com). Distribution combines direct sales through company offices, a Russian branch, and an international dealer-style network reaching over 50 countries across four continents. Marketing is concentrated on major agricultural trade fairs (EIMA International, Agritechnica, Agrilevante). The group is family-controlled under the Blasi family, with no external private equity or venture capital funding identified, and its legal entity is BGROUP S.p.A. (Italian società per azioni), tax ID 01463360436. Revenue is not publicly disclosed.

Name

Bgroup

Legal name

BGROUP S.p.A.

Website

https://bgroup.info

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Bgroup S.p.A. is a privately-held Italian industrial group that manufactures and distributes a full line of agricultural machinery — sprayers, atomizers, shredders, precision seeders, and haymaking equipment — through brands Bargam and Projet, selling to professional farmers in Italy and over 50 countries.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery manufacturing
• Crop sprayers atomizers
• Haymaking equipment
• Precision seeding equipment
• Vineyard farming machinery

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

Bgroup S.p.A. manufactures and distributes a complete full-line portfolio of agricultural machinery in Italy, producing crop sprayers, atomizers, self-propelled and trailed sprayers, mounted sprayers, weed control equipment, haymaking machinery, shredders, vineyard dusters, and precision seeding systems under the Bargam, Projet, OMA, Agricom, Rimeco, and Valkiria brands. The group operates six production sites, internal plastic components units (Protek, Plastitalia), and an in-house R&D Centre, selling through direct offices in Italy and Russia and a 50+ country international dealer network.

Product overview

Bgroup S.p.A. is the leading full-line agricultural machinery ecosystem in Italy, operating as a holding company that owns and manages multiple brands. The portfolio centers on Bargam (sprayers, weed control, field machinery) and Projet (agricultural atomizers), complemented by acquired brands OMA (shredders, vineyard dusters), Agricom (shredders), and Valkiria s.r.l. (precision seeding). The group also operates internal production units Protek and Plastitalia for plastic components. The product range spans sprayers, atomizers, self-propelled sprayers, tractor-mounted equipment, towed machinery, shredders, haymaking equipment, and precision seeding systems, distributed through customer portals bargam.activeaftersales.com and projet.activeaftersales.com.

Differentiator

Problem solved

Functional benefit

Brands

• Bargam: Agricultural sprayers, equipment and machinery brand. Full-line product range including self-propelled sprayers, trailed sprayers, mounted sprayers, and haymaking equipment.
• Projet

Products and services

• Bargam Agricultural Sprayers and Field Machinery Full-line agricultural sprayers, weed control equipment, and field machinery under the Bargam brand, including self-propelled sprayers, trailed sprayers, mounted sprayers, and haymaking equipment, for professional farmers and agricultural operators in Italy and internationally.
• Projet Agricultural Atomizers and Sprayers Agricultural atomizers and spraying equipment under the Projet brand, founded in 1990 to fill a market gap in Italy, for farmers and agricultural contractors requiring specialized crop spraying machinery.
• Self-Propelled Sprayers (Bgroup/Bargam) Self-propelled agricultural sprayers designed for professional farming operations, part of the Bgroup/Bargam full-line sprayer portfolio, for large-scale crop spraying with high efficiency.
• Trailed and Mounted Sprayers Tractor-trailed and tractor-mounted agricultural sprayers for crop spraying operations, part of the Bgroup/Bargam product line, for farmers requiring flexible spraying equipment compatible with standard agricultural tractors.
• Haymaking Equipment Haymaking machinery and equipment, including mowers and fodder equipment, manufactured under the Bargam brand, for farmers requiring complete haymaking solutions as part of the group's full-line offering.
• Valkiria Precision Seeding Equipment Precision seeding equipment under the Valkiria brand, for farmers and agricultural operators requiring accurate seed placement machinery to complete the production cycle.
• OMA Shredders and Vineyard Dusters Shredders (trinciatrici) and vineyard dusters (impolveratori) for vineyard applications, under the OMA brand, for viticulturists and farmers managing vineyards.
• Agricom Shredders and Vineyard Equipment Shredders and vineyard equipment under the Agricom brand, for agricultural operators needing complementary equipment for vineyard and crop management alongside the group's sprayer portfolio.
• Rimeco Agricultural Equipment Agricultural equipment brand absorbed by Bargam s.p.a., for farmers and agricultural operators, integrated into the group's sprayer and field machinery offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kverneland Group: Norwegian-origin, Kubota-owned manufacturer of tillage, seeding, crop care, and haymaking implements. Comparable in seeding and crop protection application equipment; broader global reach and corporate parent (Kubota) make it a larger incumbent in Bgroup's categories.
• Kuhn Group: French agricultural machinery manufacturer (part of Bucher Industries) producing tillage, seeding, crop protection, and haymaking equipment. Overlaps with Bgroup in haymaking and crop care implements; larger scale and corporate parent provide broader market access.

Regional players

• BCS Group: Italian manufacturer of agricultural and grounds care equipment (two-wheel tractors, mowers, haymaking machines). Comparable Italian family-controlled industrial structure with overlap in mowing/haymaking equipment categories relevant to Bgroup's haymaking line.
• ARGO Tractors: Italian agricultural tractor group (Landini, McCormick) headquartered in Fabbrico. Comparable Italian industrial heritage, family ownership history, and European mid-market positioning, though primarily focused on tractors rather than sprayers and implements.

Direct peers

• Lemken: German family-owned manufacturer of tillage, seeding, and crop protection equipment. Directly comparable in precision seeding (overlap with Valkiria) and crop care implements, with similar family-owned, premium European positioning.
• Caffini: Italian specialist manufacturer of agricultural sprayers (mounted, trailed, self-propelled) and weed control equipment. Most direct head-to-head competitor to Bargam/Projet in Italy with overlapping product range, customer base, and Italian distribution model.
• Maschio Gaspardo: Italian family-owned manufacturer of agricultural machinery (tillage, seeding, spraying, haymaking) with a similar full-line, multi-brand structure. Comparable scale, geography, and customer base to Bgroup and the most direct Italian peer in sprayers and seeding equipment.
• SAME Deutz-Fahr: Italian-headquartered agricultural machinery group producing tractors and implements, including sprayers and crop care equipment. Comparable Italian heritage, dealer-based distribution model, and full-line aspiration, though larger in tractors and broader implements.
• Hardi International: Danish specialist in agricultural sprayers (mounted, trailed, and self-propelled), making it the closest direct peer to Bargam and Projet within Bgroup's portfolio. Comparable customer base (professional arable and specialty crop farmers) and product focus on crop protection application.
• Amazone: German family-owned manufacturer of crop protection sprayers, seed drills, and tillage equipment. Directly comparable product portfolio (sprayers + precision seeding), family-controlled structure, and European mid-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/bargamagri
• Facebookfacebook.com/bgroupspa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bgroup