Rayo Racing

What Rayo Racing does

Rayo Racing, operated by RR Motorsports Management Pvt. Ltd., is an Indian motorsports organization headquartered in Mumbai and founded in 2006 by 8-time National Formula Racing & Karting Champion Rayomand Banajee. The company runs a vertically integrated motorsport platform spanning driver training (Driver Development & Selection Program at Rs 19,500 and Level 2 at Rs 32,500), a competitive racing team that competes in Asian, Middle Eastern and European karting and car championships, karting equipment distribution (Tony Kart, Kosmic Kart, AiM, MIR), the Polo Cup touring car series acquired in 2023, and a virtual motorsport sub-brand called IR eSports. The business serves two primary customer sets: enterprise automotive OEMs seeking professionally executed brand experience events, and aspiring and recreational racers aged 6-65 seeking structured karting training and a potential pathway toward professional motorsport careers.

The company's enterprise client roster includes Jaguar (for which Rayo Racing acts as the sole licensed agency for experience events in India, having executed 67 Jaguar Art of Performance Tour events), Lamborghini, Porsche, Audi (30+ events), Volkswagen, Tata Motors, Mercedes-Benz, and Ford. Enterprise engagements span track experiences, convoy drives, media drives, brand launches, product testing, and precision driving for film and advertising. On the consumer side, training is delivered at the Ajmera IndiKarting facility in Mumbai with permanent branches in Ahmedabad and Bangalore, supported by a pool of 30+ champion-level instructors and an extended team of over 300 personnel deployed nationally. The technology stack is built around physical karting hardware from international brands, structured curriculum, and racing simulation; there is no disclosed AI/ML capability.

Rayo Racing is privately held and founder-controlled, with no disclosed institutional funding. Revenue is generated through four streams: training program fees, brand experience event fees, Polo Cup series operations, and karting equipment distribution. Distribution is primarily direct: enterprise contracts are negotiated directly with automotive OEMs, while consumer training is sold via the company website with online payment through Razorpay. The company's positioning as 'India's No.1 academy' is supported by 33-35 national titles, 4 international karting titles (a unique Indian distinction), 450+ trophies, and the production of Formula 2 driver Jehan Daruvala.

Name

Rayo Racing

Legal name

RR Motorsports Management Pvt. Ltd.

Website

https://rayoracing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rayo Racing is a Mumbai-based motorsports organization founded in 2006, operating a karting and car racing academy, a competitive racing team, brand experience events for luxury automotive OEMs (Jaguar, Lamborghini, Porsche, Audi, Tata Motors), the Polo Cup touring car series, and karting equipment distribution.

Ownership category

akta.pro rank

Product category

Motorsport Training and Event Management

NAICS

Sports Teams and Clubs (711211), Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport training services
• Karting academy programs
• Automotive experience events
• Racing team management
• Karting equipment distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Training Program Fees: Course fees charged for structured karting and motorsport training programs. Driver Development program at Rs 19,500/- and Level 2 program at Rs 32,500/-.
2. Brand Experience Events: Organizing branded experience events for automotive manufacturers including Jaguar, Lamborghini, Porsche, Audi, VW, Tata Motors, Mercedes, and Ford. Covers track experiences, convoy drives, media drives, and car testing events.
3. Polo Cup Racing Series: Running Polo Cup India racing series since 2023 - India's largest touring car series with 22+ purpose-built race cars achieving 220 km/hr top speed.
4. Karting Equipment Distribution: Indian distributors for Tony Kart, Kosmic Kart, AiM, MIR, and other karting brands, generating revenue through equipment sales and distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rayo Racing is a motorsports academy and racing organization that delivers structured karting and racing training programs, manages branded experience events for automotive manufacturers, fields competitive racing teams in international championships, runs the Polo Cup touring car series, and distributes premium karting equipment in India. Its offerings serve both individual aspiring racers (training programs) and enterprise automotive brands (track experiences, convoy drives, media drives, and product launches).

Product overview

Rayo Racing is a motorsports training academy and racing organization offering a portfolio of interconnected products: foundational Driver Development & Selection Program and advanced Level 2 Training Program for aspiring racers; Experience Events delivering branded track experiences for corporate clients; Racing Team competing internationally in karting and car championships; and Polo Cup as the company's touring car racing series. The company also distributes karting equipment (Tony Kart, Kosmic Kart, AiM, MIR) and operates IR eSports as its esports vertical. All offerings are coordinated through a network of experienced instructors and support staff, positioning Rayo Racing as India's No.1 academy based on drivers trained (200+ annually).

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Development & Selection Program Foundational 2-day karting training course introducing beginners aged 6-65 to motorsports, covering basic go-kart theory, track etiquette, steering, braking, racing lines, apex points, and practical kart familiarization with 75+ laps of karting, theory sessions, track familiarization, practical coaching, equipment usage and certificate on completion. Priced at Rs 19,500.
• Level 2 Training Program Advanced 2-day karting training course building on the basics, covering racing lines, kart control, fitness training, individual coaching, racing simulation, and career guidance discussions with 100+ laps of competitive driving techniques. Priced at Rs 32,500.
• Experience Events Turnkey branded experience events for corporate automotive clients featuring track experiences, convoy drives, off-road experiences, media drives, product launches, high-speed and tyre testing, and precision driving for movies and advertisements. Serves clients including Jaguar, Lamborghini, Porsche, Audi, Volkswagen, Mercedes-Benz, Ford and Tata Motors.
• Racing Team Competitive karting and car racing team competing in Asian, Middle Eastern and European championships. The only Indian team to win 4 international karting titles, with 33-35 national titles in karting and car racing combined and 450+ trophies accumulated. Car Racing Academy & Team added in 2012.
• Polo Cup India Racing Series India's largest touring car racing series, taken over by Rayo Racing in 2023. Features 22+ purpose-built race cars with 220 km/hr top speed, plus 2 VW Virtus ITC Race Cars. Owned by Buzzing Hornets Motorsport, operated by Rayo Racing.
• Karting Equipment Distribution Official Indian distribution of premium international karting brands including Tony Kart, Kosmic Kart, AiM (racing data acquisition technology), and MIR, supplying racing karts, components and equipment to the Indian motorsport market.
• IR eSports India's largest eRacing (esports) organizer founded by Rayomand Banajee, providing virtual motorsport competitions and events as an extension of Rayo Racing's motorsport portfolio.

Quantifiable outcome

• 200+ drivers trained annually
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Buzzing Hornets MotorsportcoreStrategic or Co-development Partner · 1 January 2023Polo Cup ownership transferred to Rayo Racing in 2023. Series started in 2010 by Volkswagen India as India's largest touring car series with 22+ purpose-built race cars achieving 220 km/hr top speed. Owned by Buzzing Hornets Motorsport, Run by Rayo Racing.
• Jaguar (India)coreGTM or Marketing PartnerSole agency licensed by Jaguar's Global Headquarters in UK to handle 100% of Jaguar's experience events in India. Curated and executed 'The Art of Performance Tour' around India with 67 events conducted as per Jaguar's Global Standards. All instructors certified by Jaguar. Indian events were consistently the highest rated across the world.
• Tony KartminorOthersIndian distributors for Tony Kart racing equipment and karting brands.
• Kosmic KartminorOthersIndian distributors for Kosmic Kart racing equipment.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Audi driving experience: Audi's official driving experience program including track days and skill training. Comparable as a premium OEM experience offering; Rayo Racing runs Audi Q Drive, Audi Club Weekender, and similar programs on their behalf in India.
• M-Sport: UK-based motorsport team and event management company running the Ford World Rally program. Comparable as an established motorsport team operator and event services provider.
• BMW M Driving Experience: BMW's global performance driving school offering track experiences and driver development. Comparable as a premium OEM-operated counterpart to Rayo Racing's brand experience business.
• Williams Racing: Historic Formula 1 team with active driver academy and brand experience events. Comparable as a high-profile motorsport team operating driver development pathways and consumer-facing experiences.
• Red Bull Racing: F1 team with extensive driver development programs and motorsport event sponsorships. Comparable as a motorsport organization that identifies and develops talent through structured karting-to-F1 pathways similar to Rayo Racing's model.

Direct peers

• Tony Kart: Premium kart and chassis manufacturer whose products Rayo Racing distributes in India. Comparable as a partner/supplier in the karting value chain with overlapping commercial relationship.
• Porsche Experience Center: Operates luxury brand driving experiences globally including India. Comparable as a provider of high-end automotive brand experiences and driver training programs for premium OEMs.
• Madras Motor Sports Club: India's oldest motorsport club, organizing races, rallies, and karting events across South India. Comparable as a long-standing Indian motorsport event organizer and competitor in the domestic racing calendar.
• JK Tyre Motorsport: One of India's largest motorsport event organizers, running national-level racing championships and rally events. Comparable as a domestic peer organizing motorsport competitions and training-related programs at scale.
• Lamborghini Accademia: Lamborghini's official driver training and experience program operated through regional partners. Comparable as a luxury automotive brand experience offering similar to Rayo Racing's Lamborghini Giro and similar programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rayoracing?lang=en
• YouTubeyoutube.com/channel/UCHr9ZNX_o3G0SagyVGcPzPg
• Facebookfacebook.com/RayoRace
• LinkedInlinkedin.com/company/rayoracing
• Instagraminstagram.com/rayoracing/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rayo Racing