Saniclean Koshinetsu

What Saniclean Koshinetsu does

Saniclean Koshinetsu (株式会社サニクリーン甲信越) is a regional Japanese franchisee of the nationwide Sanikleen Group, selling and renting cleaning supplies, hygiene products, and professional cleaning services to corporate and home customers across Nagano, Niigata, Yamanashi, and Ishikawa prefectures. Founded in 1967 as the fourth A-franchisee of Sanikleen Corporation and headquartered in Nagano City with 17 branch offices, 2 own factories, and a fleet of 313 vehicles, the company operates a route-based field sales model in which representatives deliver, exchange, and collect rental products on a regular cycle. The portfolio spans dust-control mats and mops, uniform rental and cleaning, professional cleaning services, grease filter rental, water servers and purifiers, AED equipment, fragrance diffusers, and a separate Auto Life line (leasing, rentals, new/used car sales).

The company monetizes primarily through subscription-style rentals (mats from ¥1,300-¥3,410 per 2-week cycle, water servers at ¥3,460-¥3,900 per month, touchless and fragrance equipment on 4-8 week rental cycles), supplemented by one-time product sales (cleaning supplies, sanitizers, water purifier purchase at ¥198,000-¥217,800), and professional cleaning services billed hourly. A proprietary Osoji Meister (おそうじマイスター) in-house certification system, backed by registered trademarks, differentiates the sales motion by training representatives to provide expert hygiene and HACCP consulting rather than transactional product delivery.

The business is privately held and not listed; standalone revenue was disclosed at ¥8.6 billion for the fiscal year ending June 2024 (58th period) and ¥7.9 billion for the FY ending June 2023, against a group total of ¥83 billion across 24 companies and 644 locations. The company reports 680 employees as of June 2025, serving 94,427 customer locations in the Koshinetsu area, with active customer acquisition supported by cleaning seminars, a Panasonic Homes partnership, an SDGs-focused brand positioning, and a home-customer mobile app launched in 2021.

Name

Saniclean Koshinetsu

Legal name

株式会社サニクリーン甲信越

Website

https://sanikleen-k.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saniclean Koshinetsu is a regional Japanese franchisee of the Sanikleen Group that rents and sells cleaning supplies, uniforms, water servers, and hygiene equipment, and provides professional cleaning services to corporate and home customers across Nagano, Niigata, Yamanashi, and Ishikawa via a route-based field sales model with 17 branch offices.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services and Hygiene Supplies Rental

NAICS

Consumer Electronics and Appliances Rental (532210), Soap and Cleaning Compound Manufacturing (32561)

SIC

Sanitary Services (4950)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industries

Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE)

Keywords

• Cleaning supplies rental
• Professional cleaning services
• Uniform rental service
• Water server rental
• Sanitation management consulting

Headquarters

HQ city

Nagano

HQ country

Japan

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Rental Services (Dust Control, Uniforms, etc.): Core recurring rental business providing mats, mops, and other dust control products; uniform rental and cleaning services; and other hygiene-related equipment on subscription basis with regular exchange/maintenance cycles.
2. Product Sales: Sale of cleaning supplies,卫生 products, water purifiers, AED devices, paper products, and other consumables to corporate and home customers.
3. Professional Cleaning Services: House cleaning and professional cleaning services for commercial and residential customers.
4. Auto Life Services: Automobile leasing, rental, new/used car sales, and related services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Saniclean Koshinetsu is a franchisee of Sanikleen Corporation providing route-based rental and sales of cleaning supplies (dust-control mats, mops, detergents, paper goods), uniform rental and laundering, professional cleaning services, water servers and purifiers, AED equipment, and HACCP hygiene management consulting to corporate and home customers in the Koshinetsu region (Nagano, Niigata, Yamanashi, Ishikawa). It also runs an Auto Life division offering vehicle leasing, rentals, and sales.

Product overview

Saniclean Koshinetsu provides a comprehensive portfolio of cleaning, hygiene, and rental services across Nagano, Niigata, and Yamanashi prefectures. The core offering consists of rental and sales of cleaning supplies (mats, mops, detergents), professional cleaning services, uniform rental with cleaning, water servers and purifiers, AED equipment, and auto lifecycle services. The company operates a multi-brand product strategy under the Saniclean umbrella, including specialized products like the トリムイオンスマート electrolyzed water system, various sanitization products (ノロックス, ウイルスウォッシャーPRO), and air purification equipment. The おそうじマイスター certification program represents a unique servicedifferentiation initiative, providing expert cleaning advice to customers. The product portfolio spans cleaning consumables, hygiene equipment, water treatment systems, automotive services, and health-related devices, all connected through a route-based delivery and service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Supplies Rental and Sales (お掃除用品のレンタルと販売)

Quantifiable outcome

• Customer satisfaction demonstrated through repeat business and referrals across 94,427+ customer locations in Koshinetsu area

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Panasonic Homes Co., Ltd. (パナソニックホームズ株式会社)coreStrategic or Co-development Partner · 9 December 2023Sanikleen Koshinetsu conducts customer cleaning seminars at Panasonic Homes model homes in Nagano and Niigata prefectures. These hands-on seminars teach new home buyers cleaning tips and techniques for their homes, providing value to Panasonic Homes customers while generating leads for Sanikleen services. Multiple seminar sessions held throughout 2023.
• General Incorporated Foundation Sanikleen Academy (一般財団法人サニクリーンアカデミー)coreStrategic or Co-development PartnerSanikleen Academy conducts hygiene education, cleaning seminars, and environmental programs. The academy develops cleaning expertise content, provides lecturer resources, and organizes community programs including Oko Naturing School (nature experience tours) and online seminars on hygiene management and HACCP. Sanikleen Group companies collaborate on environmental and educational initiatives.
• Nagano Prefecture / Shinanogawa Silver Human Resources Center (長野県上田地域シルバー人材センター)minorStrategic or Co-development PartnerSanikleen conducts cleaning training workshops for Silver Human Resources Center members to support their employment and cleaning skills. Held February 2023.
• Japan Red Cross, Nagano松代総合病院 and affiliated facilitiesminorOthersAs part of the 45th anniversary commemorative project (2011-2012), Sanikleen donated commemorative gifts to Japan Red Cross Hospital, Nagano Matsushiro General Hospital, and Nagano Matsushiro General Hospital附属若穂病院—gifts selected based on actual needs of each facility.
• Public Welfare Corporation Japan Nature Conservation Association (公益財団法人日本自然保護協会)minorStrategic or Co-development PartnerSanikleen Group supports environmental education activities through the Saniel Nature Tour (サニエルおやこネイチャーツアー), with the Japan Nature Conservation Association providing expert guidance on nature experiences for families. Sanikleen Group (Sanikleen + Sanikleen Kyushu) sponsors these events.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Others

• Rentokil Initial plc: Global pest control and hygiene services company (LSE: RTO). Comparable as a route-based hygiene services provider with adjacent pest control and washroom hygiene offerings, though focused on different core services.

Broad incumbents

• Cintas Corporation: North America's largest uniform rental and facility services company (NASDAQ: CTAS). Comparable in uniform rental and janitorial supply distribution with established route-based delivery model serving corporate customers.
• Ecolab Inc. Global leader in water, hygiene, and infection prevention solutions (NYSE: ECL). Comparable in commercial cleaning chemicals, sanitization products, and HACCP-style hygiene consulting for food service and hospitality customers.
• Sodexo Group: Global food services and facilities management company (EPA: SW). Comparable in integrated facility services including cleaning, hygiene management, and quality-of-life services for corporate and institutional customers.
• ABM Industries Incorporated: Major U.S. facility services provider (NYSE: ABM) offering janitorial, parking, and building maintenance. Comparable in integrated facility cleaning and maintenance services to commercial customers across multiple verticals.
• UniFirst Corporation: North American uniform rental and cleaning services company (NYSE: UNF). Comparable in route-based uniform rental, facility services, and commercial cleaning product distribution to corporate customers.

Regional players

• Nippon Building Maintenance Co., Ltd. Japanese building maintenance and cleaning services company. Comparable as a Japan-based provider of facility cleaning and building maintenance services to corporate and institutional customers, though focused on services rather than product rental.

Direct peers

• Duskin Co., Ltd. Japan's largest JanSan rental company (TSE: 4665), offering dust control mats, mops, uniforms, cleaning products, and pest control through a route-based franchise model. Most directly comparable competitor with similar service portfolio and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sanikleen_corp?lang=ja
• YouTubeyoutube.com/@SanikleenChannel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saniclean Koshinetsu