Home House

Name

Home House

Legal name

Home House Collection Limited

Website

https://homehouse.co.uk

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Members Club and Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Private members club
• Boutique hotel accommodation
• Coworking club membership
• Private event venues
• Hospitality dining services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Annual recurring membership fees with various tiers. Members pay joining fees and annual subscriptions with options for monthly direct debit payments. Corporate and portfolio memberships available for businesses.
2. Hotel Accommodations: Boutique hotel rooms and suites at both Home House (23 rooms) and Home House Studio (35 rooms). Revenue from overnight stays with member discounts and preferred rates.
3. Food & Beverage: On-site restaurants, bars, and lounges across both properties. Dining experiences include Kamaña in House 21, The Garden, The Restaurant, and Drawing Rooms. Corkage charges for member-brought beverages.
4. Private Events & Weddings: Venue hire for private events, celebrations, and weddings. Catering services with bespoke seasonal menus. Packages start from £240 per person for wedding celebrations.
5. Co-working & Meeting Spaces: Day passes, pod passes, and meeting room bookings at Home House Studio. Flexible workspace access for members and non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Home House operates two private members clubs in London: Home House at 20 Portman Square (a Georgian townhouse social club with dining, bars, hotel rooms and event spaces) and Home House Studio at 44 Great Cumberland Place (a co-working club and boutique hotel for entrepreneurs and creators). The business sells annual memberships, overnight hotel stays, restaurant dining, coworking access, and private event hosting across both properties, with a dual 'Homes' membership offering unified access to both venues.

Product overview

Home House is a private members club operator in London comprising two distinct properties: Home House (20 Portman Square, Marylebone) and Home House Studio (44 Great Cumberland Place). Home House is the flagship social club offering membership, dining, private events, and hotel accommodations across 23 bedrooms in Georgian townhouses. Home House Studio is a co-working focused club for entrepreneurs, investors, and creators with 35 bedrooms and flexible workspace options. A combined 'Homes Membership' provides unified access to both properties. The portfolio also includes wedding and event venues, multiple dining options (Kamaña restaurant, The Garden, Drawing Rooms), afternoon tea experiences, and wellness facilities including gym, sauna, and steam room access.

Differentiator

Problem solved

Functional benefit

Brands

• Home House: Private members club at 20 Portman Square, London offering dining, bars, social spaces, bedrooms, wellness facilities, and event spaces
• Home House Studio

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Positive LuxurycoreStrategic or Co-development PartnerPartnership with Positive Luxury for sustainability certification. Home House achieved the Butterfly Mark certification through integrating meaningful, measurable sustainability practices into operations. This partnership positions Home House as a leader in sustainable hospitality.
• Reciprocal Club PartnersminorOthersThe company may enter into reciprocal arrangements with other clubs or bodies, allowing members limited access to partner establishments. Details of arrangements are communicated to members as they arise.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• The Wing: Members-only co-working and social club for professional women with multiple locations — comparable to Home House Studio's co-working-plus-hospitality hybrid targeting a curated member base.
• Mortimer House: London members' club combining co-working, dining, event space, and boutique rooms — a smaller-scale analogue of the Home House Studio proposition targeting creative professionals.

Broad incumbents

• Searcys: UK hospitality group operating premium restaurants, bars, and event venues across landmark London locations — a broader incumbent competing for the same private-events, weddings, and corporate hospitality spend as Home House.

Direct peers

• Soho House: Global private members' club operator with hotels, restaurants, and co-working spaces across 40+ locations. The most direct scaled competitor in the members-club-plus-hospitality model that Home House operates.
• The Ned: London members' club and hotel combining multiple restaurants, bars, a spa, and event spaces in a single flagship property — closely mirroring Home House's integrated members-club-plus-boutique-hotel positioning.
• The Arts Club: Historic London private members' club founded in the 19th century with dining, bedrooms, and cultural programming — closely comparable to Home House's heritage positioning and member profile.
• Annabel's (Birley Group): Iconic London private members' club in Mayfair with restaurant, bar, and event offerings targeting a similar ultra-high-net-worth professional and celebrity clientele.
• The Hospital Club: London private members' club in Covent Garden focused on creative industries, offering workspaces, dining, and event venues — directly comparable to Home House Studio's entrepreneur/investor member positioning.
• White's: One of London's oldest and most traditional private members' clubs, offering dining and social spaces in the St James's area — a comparable heritage-tier club competing for similar affluent London members.
• The Conduit: London private members' club with a strong sustainability and social-impact focus, comparable to Home House's Butterfly Mark credentialing and ESG-oriented member proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homehouselondon
• LinkedInlinkedin.com/company/home-house
• Instagraminstagram.com/homehouselondon
• Xx.com/homehouselondon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home House