Asspropro

What Asspropro does

AssProPro (legal name: Association des Programmateurs Professionnels asbl) is a Belgian non-profit federation headquartered at Rue du Huit Mai 15, Gembloux, and founded in 1991 to represent and support performing arts programmers (programmateur·rices) operating in Fédération Wallonie-Bruxelles. The federation aggregates 165 cultural structures—cultural centers, theaters, and performance venues—that program live performances across the French-speaking Belgian cultural sector. Its primary audience comprises programming professionals who select and book shows for these venues, alongside the member institutions themselves; membership admission follows a formal process involving Board of Directors review and General Assembly confirmation, evidencing a curated, community-led go-to-market motion.

AssProPro delivers value through curated information resources and community infrastructure rather than technology products. Core offerings include the Catalogue des salles listing 150 venues and performance spaces, a directory of small-format performances ("petites formes"), job offers, professional documents, and annual activity reports. The federation operates ProPulse, a festival initiative that extends the network's reach into live programming showcases and professional encounter opportunities. Distribution occurs through the asspropro.be website, a recurring email newsletter, and an organic social media presence on Facebook and Instagram. Underlying technology is conventional web and content infrastructure; no proprietary platform, API, or AI capability is associated with the organization.

As an asbl under Belgian law, AssProPro operates on a non-commercial revenue model combining recurring membership fees from its 165 member cultural structures with public subsidies from government partners. The federation is materially supported by Ville de Gembloux (municipal) and Fédération Wallonie-Bruxelles (regional cultural federation), both designated Core-tier institutional partners, with WBI - Wallonie-Bruxelles International and Région Wallonne providing Supportive-tier funding for cultural exchange and regional programming respectively. Specific membership fee amounts are not publicly disclosed, and the source materials indicate public funding rather than membership dues as the principal revenue stream.

Name

Asspropro

Legal name

Association des Programmateurs Professionnels asbl

Website

https://asspropro.be

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

AssProPro is a Belgian non-profit federation founded in 1991 that unites 165 cultural structures and performing arts programmers in Fédération Wallonie-Bruxelles, providing networking, professional development, advocacy, a 150-venue catalogue, and the ProPulse festival.

Ownership category

akta.pro rank

Headquarters

HQ city

Gembloux

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: AssProPro generates revenue through membership fees from its 165 cultural structure members. The organization functions as a non-profit association (asbl) supported by public funding from regional and local government entities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AssProPro is a non-profit federation that groups 165 cultural structures in Fédération Wallonie-Bruxelles, supporting and defending performing arts programmers by facilitating live performance distribution, networking, professional accompaniment, and collective representation vis-à-vis cultural institutions. Its core services include a venue catalogue (Catalogue des salles) of 150+ venues, a directory of small-format performances, professional development days, job offers, and the ProPulse festival.

Product overview

AssProPro is a federation of cultural programming professionals in the Wallonia-Brussels region of Belgium, founded in 1991, representing 165 cultural structures. Rather than offering technology products, the organization provides its members with networking opportunities, professional development resources, job listings, and a venue catalog (Catalogue des salles) to support cultural venue programming and collaboration. Associated with ProPulse festival, it also maintains a directory of small-format performances and shares various professional documents including annual activity reports and sector-specific resources.

Differentiator

Problem solved

Functional benefit

Products and services

• AssProPro Federation Membership Recurring membership in a professional federation for cultural structures and performing arts programmers in Fédération Wallonie-Bruxelles, providing networking, advocacy, professional development, and access to resources and directories.
• Catalogue des salles (Venue Catalogue) Professional directory of 150+ cultural venues and performance spaces across the Fédération Wallonie-Bruxelles, used by performing arts programmers to discover venues and plan touring circuits.
• Répertoire des petites formes (Small-Format Performance Directory) Directory of small-format live performances designed to help performing arts programmers discover and book suitable shows for cultural venues.
• ProPulse Festival Festival initiative that extends the federation's network reach and provides additional programming and professional encounter opportunities for performing arts programmers and cultural venues.
• Offres d'emploi (Job Offers Board) Job offers platform for performing arts programming professionals within the Fédération Wallonie-Bruxelles cultural sector.
• Rdv AssProPro (Professional Development Days) Thematic professional development days and training events for performing arts programmers, providing peer networking, professional tips, and training.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supportive.

• Ville de GemblouxcoreOthersMunicipal government providing core funding and institutional support to AssProPro, which is headquartered in Gembloux.
• Fédération Wallonie-BruxellescoreOthersRegional cultural federation providing substantial funding and institutional backing to the association and its member cultural structures.
• WBI - Wallonie-Bruxelles InternationalsupportiveOthersInternational affairs agency of Wallonia-Brussels providing international cultural exchange and collaboration support.
• Région WallonnesupportiveOthersWalloon Regional government providing funding and support for cultural initiatives across Wallonia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Res Artis: Res Artis is an international network of arts residencies. It is comparable to AssProPro as a membership-based federation serving performing arts professionals and organisations, though focused on artist residencies rather than venue programming.

Broad incumbents

• Pearle* - Live Performance Europe: Pearle* is the European federation of live performance trade associations representing employers, producers, and venue operators. It is comparable to AssProPro as a federation serving the operational and advocacy needs of performing arts venues and programmers, though at a pan-European level.
• European Festivals Association (EFA): EFA is a federation of arts festivals across Europe. It is comparable to AssProPro as a membership-based organisation supporting performing arts programming professionals, with an overlapping mandate around festival production and touring circuits.
• IETM - International Network for Contemporary Performing Arts: IETM is an international network of performing arts professionals and organisations. It is comparable to AssProPro as a membership-based federation that supports performing arts programming professionals through networking, advocacy, and information sharing, though it operates at a broader European scope.
• Culture Action Europe: Culture Action Europe is a political umbrella representing cultural organisations across Europe. It is comparable to AssProPro as a membership-based federation promoting cultural sector interests and representing members to institutions, though operating at a supra-national level.

Regional players

• SMAC - Syndicat des Musiques Actuelles et des Chambres syndicales de l'Organisation Internationale des Arts Vivants: SMAC is a French trade union representing performing arts venues and producers. It is comparable to AssProPro as a federation of performing arts structures offering professional representation, advocacy, and sector coordination, though operating in France.
• Bundesverband Soziokultur: Bundesverband Soziokultur is a German federal association for sociocultural centres. It is comparable to AssProPro as a federation of cultural venues and centres offering advocacy, networking, and professional development, though operating in Germany.
• ASSITEJ International: ASSITEJ is the International Association of Theatre for Children and Young People, a global network of performing arts professionals and organisations. It is comparable to AssProPro as a federation focused on performing arts distribution and representation, though specialising in theatre for young audiences.
• Fédération Française des Théâtres de Troupe: The Fédération Française des Théâtres de Troupe is a French federation of repertory theatres. It is comparable to AssProPro as a neighbouring-country federation for performing arts venues, with similar advocacy and member-services functions, though focused on producing theatre companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/asspropro
• Instagraminstagram.com/asspropro_asbl/?ref=lbb
• LinkedInlinkedin.com/company/asspropro-asbl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asspropro