Deutsche Handwerks Zeitung

What Deutsche Handwerks Zeitung does

Deutsche Handwerks Zeitung (DHZ) is a German trade publication serving the handicraft and skilled-trades sector (Handwerksbetriebe), covering politics, economy, finance, health, law, and tax topics relevant to SMB trades businesses across Germany. The company publishes 21 issues per year and operates 24 regional editions in partnership with German Handwerkskammern (crafts chambers), which act as the primary distribution channel to member businesses and trades professionals. The underlying technology consists of a digital publishing platform with dedicated e-Paper applications for iOS and Android, supporting both print and digital consumption.

The business model is a hybrid of recurring subscription revenue, advertising sales, and ancillary commerce. Core subscription products include PRINTABO (print, €72.99/year for 21 issues) and JAHRESABO PLUS (combined print and digital, €82.29/year), with annual billing and a 12-month minimum term; an international tier is priced at €102.29/year. Advertising is sold through the Anzeigenmarkt classifieds platform and direct sales, led by a dedicated advertising manager and head of digital sales. Ancillary revenue includes the DHZ Wochenrückblick podcast, an email newsletter, the Holzmann MedienShop (specialist literature, seminars, HandwerksTimer), and Leserreisen reader group trips. The publication is privately held and operated by Holzmann Medien GmbH & Co. KG, a family-owned German media company based in Bad Wörishofen.

Name

Deutsche Handwerks Zeitung

Legal name

Holzmann Medien GmbH & Co. KG

Website

https://deutsche-handwerks-zeitung.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Deutsche Handwerks Zeitung is a German trade publication serving the handicraft and skilled-trades sector, delivering 21 issues per year in 24 regional editions via Handwerkskammern partnerships through print, digital, e-Paper, podcast, newsletter, and a media shop.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Trade publishing
• Handicraft industry news
• Business newspaper
• Subscription media
• Regional trade editions

Headquarters

HQ city

Bad Wörishofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Subscription (PRINTABO): Annual subscription for 21 printed issues delivered to subscribers in Germany, priced at 72.99 € per year
2. Digital Subscription (JAHRESABO PLUS): Annual subscription for 21 digital issues plus newsletter, priced at 82.29 € per year
3. Advertising and Media Sales: Advertising space sold to businesses targeting the German handicraft industry through the Anzeigenmarkt platform and print/online advertising
4. Media Shop Products: Sale of individual and special issues, specialist literature, seminars, and HandwerksTimer products through Holzmann Medienshop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deutsche Handwerks Zeitung is a German trade publication that publishes a bi-weekly newspaper covering politics, economy, finance, health, law, and tax topics specifically for the handicraft/trades sector. The core offering consists of a print subscription (PRINTABO, 21 issues per year) and a combined print-and-digital subscription (JAHRESABO PLUS) including a dedicated e-Paper accessible via iOS and Android applications. The publication is distributed in 24 regional editions aligned with Germany's Handwerkskammern (crafts chambers) and is complemented by a podcast, newsletter, and a media shop for specialist literature.

Product overview

Deutsche Handwerks Zeitung (DHZ) is a trade publication for the German handicraft sector, offered as a multi-format media brand. The core offering consists of the printed newspaper (PRINTABO) and digital subscriptions (JAHRESABO PLUS/e-Paper). The product portfolio extends to the DHZ Wochenrückblick podcast, an email newsletter, a media shop selling specialized handicraft publications and seminars, and group travel experiences for readers. DHZ is published by Holzmann Medien and distributed in regional editions through German chambers of commerce (Handwerkskammern). The e-Paper versions are accessible via dedicated iOS and Android applications.

Differentiator

Problem solved

Functional benefit

Products and services

• PRINTABO (Print Subscription)
• JAHRESABO PLUS (Combined Print and Digital Subscription)
• DHZ Wochenrückblick Podcast
• MedienShop (Holzmann Medienshop)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Holzmann MediencoreOthersParent company and publisher of Deutsche Handwerks Zeitung, responsible for printing, distribution, media sales, and overall publishing operations. Website: holzmann-medien.de
• Handwerkskammern (German Crafts Chambers)coreChannel Partner/ Reseller/ DistributorPartnership with regional German crafts chambers (e.g., HWK Erfurt, HWK Freiburg, HWK Chemnitz) for regional editions of the publication distributed to member businesses. 24 regional chamber editions available.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• handwerk.com (Haufe Group): Haufe Group's digital platform serving German trades with news, advice, and tools. Competes directly with DHZ's digital and editorial offering, particularly for digital-first trades SMBs and apprentices; Haufe brings broader B2B tax/legal content resources.
• Handwerk Magazin: Sister publication within the broader Holzmann Medien trade press portfolio targeting German skilled trades businesses. Shares parent company infrastructure and audience but addresses an adjacent product position (consumer/lifestyle angle for tradespeople vs. DHZ's policy/business focus).
• Das Handwerk (Verlagsanstalt Handwerk): Trade magazine for the German handicraft sector published by Verlagsanstalt Handwerk. Directly competes with DHZ for the same Handwerksbetriebe audience with overlapping editorial coverage of policy, business management, and trades-relevant regulation.

Broad incumbents

• Haufe Group: Large German B2B media and software company with deep coverage of tax, legal, HR, and trade topics. Operates handwerk.com and broader professional content platforms that overlap DHZ's vertical and adjacency into SMB professional services.
• Reed Business Information / RELX: Large global B2B information and trade publishing platform (now part of RELX) serving multiple industries with subscription magazines, events, and data products. Useful peer for understanding the broader B2B trade publishing economics and digital transformation patterns relevant to DHZ.
• Springer Fachmedien (Springer Nature): Large German B2B trade publisher covering construction, automotive, electrical, and management sectors. Competes indirectly for advertising from industrial suppliers targeting the trades and is a much broader portfolio player.

Regional players

• SBZ – Sanitär. Heizung. Klimatechnik: German trade title for sanitary, heating, and HVAC trades within the larger publishing portfolio. Subsumes part of DHZ's trades coverage with deeper technical depth in a single sub-vertical; competes for advertising spend from trades suppliers in the SHK segment.
• Vincentz Network: German B2B publisher focused on coatings, paints, and surface finishing trades (e.g., FARBE UND LACK, Maler Magazin). A sub-vertical German trades publisher with subscription and event business models comparable to DHZ.
• DE – Der Elektro- und Gebäudetechniker: German trade title for electrical and building-services trades published within the Holzmann Medien group. Sister title to DHZ under the same parent, with overlapping trades audience but specialized in electro-technical content.
• IHK Magazine / IHK Wirtschaftsmagazin: Regional chambers of commerce (IHKs) publish business magazines for member companies. Overlaps with DHZ on policy/business content for German SMBs but is geographically segmented by chamber region and institutionally affiliated with IHKs rather than Handwerkskammern.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deutschehandwerkszeitung
• LinkedInlinkedin.com/company/deutschehandwerkszeitung
• Instagraminstagram.com/deutsche.handwerks.zeitung
• Xx.com/DHZ_Handwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsche Handwerks Zeitung