Kir-Yianni

What Kir-Yianni does

Ktima Kir-Yianni is a family-owned Greek winery founded in 1997 by Yiannis Boutaris and now led by fifth-generation winemaker Stellios Boutaris (Winemaker & CEO). The company operates two core estates in Northern Greece — the Naoussa estate on the eastern foothills of Mt Vermion (approximately 60 hectares under vine) and the Amyndeon estate on the shores of Lake Vegoritida (about 54 hectares under vine, at 550-700+ meters altitude) — and in November 2025 acquired Domaine Sigalas, adding a third estate on Santorini. The portfolio spans three tiers: single-block terroir wines (Diaporos, Ramnista, Samaropetra, Droumo, Tesseris Limnes, L'Esprit du Lac, Kali Riza), premium estate blends (Ble Alepou, Dyo Elies, The Fallen Oak, Assyrtiko The North, Akakies rosé and sparkling), and the Paranga everyday-luxury range, plus vermouths and a late-harvest wine.

The operating model is built on indigenous Greek varieties, particularly Xinomavro, with viticulture organized as 42 individually managed vineyard blocks in Naoussa, each harvested and micro-vinified separately. Specialized programs include the KALI RIZA project preserving pre-phylloxera Xinomavro vines, phytotherapy trials with plant-based preparations, and a regenerative viticulture partnership launched in 2024 with Yara Regenerative Knowledge Center. Sustainability is a documented differentiator: first Greek IWCA Silver Member, ISO 14064 verified across Scopes 1-3, 31% energy self-sufficiency, 17.5% reduction in carbon emissions per liter since 2022, and 80% lightweight bottles.

Commercial reach extends to 54 countries through importer and distributor networks, supplemented by B2B hospitality supply, two wine tourism centers (~17,000 visitors annually), and the Warehouse 10 e-commerce platform for rare vintages. Operations are supported by 116 permanent staff plus seasonal workers and a network of 110+ local growers cultivating over 100 hectares across the PDO Amyndeon zone. The company is privately held and family-controlled, with no external institutional investment disclosed.

Name

Kir-Yianni

Legal name

Ktima Kir-Yianni

Website

https://kiryianni.gr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Kir-Yianni is a family-owned Greek winery producing premium single-block and everyday-luxury wines from indigenous varieties (especially Xinomavro) across estates in Naoussa, Amyndeon, and Santorini, distributed in 54 countries.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Greek wine production
• Estate-grown wines
• Xinomavro cultivation
• Wine tourism services
• PDO appellation wines

Headquarters

HQ city

Náousa

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct sales of estate-grown wines through winery visits and wine tourism. International distribution to 54 countries through importers and distributors.
2. Wine Tourism Experiences: Revenue from guided tours, wine tasting experiences, wine and food menus, picnics, e-biking, and other experiences at Naoussa and Amyndeon estates.
3. Wine Tourism Merchandise: Restaurant at Naoussa estate serving cuisine, organic waste composting to gardens, supporting wine tourism revenue stream.
4. Side Products: Vine leaves and vinegar production as side products from winemaking operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kir-Yianni produces and sells estate-grown Greek wines from two Northern Greece estates (Naoussa and Amyndeon), with a portfolio spanning Single Block premium wines, classic estate wines and the Paranga everyday range, focused primarily on the indigenous Xinomavro variety. The company also operates wine tourism experiences at both estates and distributes to 54 countries internationally through importers and hospitality accounts.

Product overview

Ktima Kir-Yianni is a Greek winery producing estate-grown wines from two primary estates in Northern Greece: Naoussa and Amyndeon. The portfolio consists of three main tiers: (1) Single Block wines from specific high-altitude vineyard parcels including Diaporos, Ramnista, Samaropetra, Droumo, Tesseris Limnes, L'Esprit du Lac, and Kali Riza; (2) Premium estate wines including Ble Alepou, Dyo Elies, The Fallen Oak, Assyrtiko The North, Akakies (rosé), and Akakies Sparkling; (3) Paranga 'everyday luxury' accessible wines in red, white, rosé, and sparkling formats. Additional offerings include Naoussa Cuvée Villages, Xinomavro Sparkling Brut, Chrysogerakas (sweet wine), and vermouths (Veroni Dry and Rosso). The winery also operates wine tourism centers at both estates offering tastings, tours, and culinary experiences. In 2025, Kir-Yianni acquired Domaine Sigalas, expanding operations to include Santorini wines.

Differentiator

Problem solved

Functional benefit

Brands

• Paranga: Everyday luxury wine range - light, fruity, crispy and value-for-money wines
• Akakies
• Ble Tracter
• KALI RIZA

Products and services

• Diaporos Visionary exploration of Xinomavro finesse from Block #5 at the highest altitude points of the Naoussa estate, blended with 13% Syrah. Deep red with purple hues, complex aromatic layers of ripe strawberry, violet, vanilla and chocolate.
• Ramnista Benchmark PDO Naoussa Xinomavro, ruby red with vibrant fruit-forward nose of cherries, sour cherries and plums. The flagship Kir-Yianni wine with 70% of production sold internationally.
• Akakies Unique PDO Amyndeon rosé made 100% from Xinomavro from the cold Amyndeon region. Bright deep rosé color with light bluish highlights, showing ripe strawberries, red forest fruits and delicate herbal notes.
• Akakies Sparkling Vibrant sparkling rosé with fine energetic bubbles made from Xinomavro. Features intense strawberry, cherry and ripe peach aromas.
• Samaropetra Single Block dry white wine named after the stunning high-altitude vineyard (over 700m) near a NATURA 2000 protected complex of lakes and mountains in Amyndeon.
• Assyrtiko The North Mountainous Assyrtiko from the high-altitude plateau of Amyndeon in Florina, Greece's northernmost wine region.
• L'Esprit du Lac Single Block rosé wine with bright pale salmon pink color and layered floral aromas complemented by stone fruits, from the Amyndeon estate.
• The Fallen Oak Tribute wine to the supercentenarian oak that stood by the landmark 'Koula' Tower, fallen due to a thunderstorm in 2019. Blend of Syrah, Merlot and Xinomavro.
• Tesseris Limnes Single Block dry white wine with bright lemon color and intense nose of roses, orange blossoms, peaches and lychee fruits. Blend of Chardonnay and Gewurztraminer.
• Droumo Single vineyard Sauvignon Blanc from Block #6 at Agios Panteleimonas in Amyndeon at 620m altitude. Expressive with grapefruit, tropical fruits, bell peppers and freshly cut grass.
• Paranga Red Part of the Paranga 'everyday luxury' range. Light, fruity and versatile red wine for home gatherings and night-outs with great food-pairing flexibility.
• Paranga White Part of the Paranga 'everyday luxury' range. Blend of Roditis and Malagouzia bringing quality Greek wine of outstanding value.
• Paranga Flowers Bright salmon pink Paranga rosé with freshness, strawberry and cherry aromas, peach skin and flower notes.
• Xinomavro Sparkling Brut Clear lemon colored sparkling wine with lively foam and persistent bubbles. Fruit-forward with red berries and citrus aromas.
• Naoussa Cuvée Villages New PDO Naoussa wine from Kir-Yianni with grapes sourced from the Kir-Yianni Estate in Naoussa and selected vineyards of the appellation. Awarded 95 points Gold at Decanter World Wine Awards 2025 (vintage 2022).
• Kali Riza PDO Amyndeon dry red wine from the KALI RIZA passion viti project aimed at locating and preserving old Xinomavro vines in Amyndeon. A tribute to Greece's viticultural heritage.
• Ble Alepou Premium dry red blend of Syrah, Cabernet Sauvignon, Cabernet Franc, Malbec, Merlot and Petit Verdot. Deep ruby with purple hues, intense nose of black fruits, vanilla, black pepper, caramel and nuts.
• Dyo Elies Premium dry red blend of Merlot and Syrah. Deep ruby red with complex aromas of peppers, caramel, chocolate and smoke on a backbone of ripe red fruits.
• Chrysogerakas First sweet late-harvest wine from Kir-Yianni with intense aromas and acidity balancing the sweetness. Blend of Gewurztraminer and Malagouzia.
• Wine Tourism Experiences Guided vineyard tours, wine tastings, wine and food menus, picnics among the vines, e-biking, outdoor cinema and yoga sessions at the Naoussa and Amyndeon estates, hosting approximately 17,000 visitors annually.

Quantifiable outcome

• 17.5% reduction in carbon emissions per liter of wine (from 1.83 to 1.51 kg CO2)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• International Wineries for Climate Action (IWCA)coreStrategic or Co-development Partner · 1 January 2024Silver Member since 2024. First Greek winery to join IWCA. Measuring and verifying greenhouse gas emissions across all three scopes per ISO 14064. Committed to achieving carbon neutrality by 2050 through science-based action.
• Yara Regenerative Knowledge CentercoreStrategic or Co-development Partner · 1 January 2024Collaboration on Regenerative Viticulture launched in 2024, focusing on soil health through scientific monitoring and assessment in partnership with leading Greek universities.
• Regenerative Viticulture FoundationcoreStrategic or Co-development PartnerKir-Yianni became first Greek winery registered with the Regenerative Viticulture Foundation, participating in this international initiative for regenerative viticulture.
• Boutaris FoundationcoreStrategic or Co-development PartnerKir-Yianni is the principal donor and operating partner of BIBON Bibliotecha Oenologica, Greece's first wine library established in collaboration with the Boutaris Foundation.
• Public Central Library of VeriaminorStrategic or Co-development PartnerCollaboration partner in BIBON Bibliotecha Oenologica wine library project, alongside Boutaris Foundation and Future Library.
• Future Library (Non-profit)minorStrategic or Co-development PartnerNon-profit civil partnership collaborating on BIBON Bibliotecha Oenologica project, working to promote wine knowledge and culture.
• ARCTUROScoreStrategic or Co-development PartnerEnvironmental organization founded in 1992 by Mihalis Boutaris and family. Kir-Yianni has proudly supported ARCTUROS since its foundation, helping raise awareness for wildlife and biodiversity protection.
• Local Vine Growers (110+)coreChannel Partner/ Reseller/ DistributorIn Amyndeon, Kir-Yianni collaborates with more than 110 local growers cultivating over 100 hectares of vineyards across the PDO zone. Provides technical expertise, viticultural support, and market access to local farmers.
• Domaine SigalascoreStrategic or Co-development PartnerIn November 2025, Kir-Yianni acquired Domaine Sigalas, the iconic Santorini winery. This unites three of Greece's most prestigious wine regions under the Kir-Yianni family.
• Greek Wine FederationcoreStrategic or Co-development PartnerStellios Boutaris elected President of Greek Wine Federation in June 2025. Kir-Yianni actively supports Greek Wine Associations.
• Winemakers of North GreececoreStrategic or Co-development PartnerKir-Yianni served as founding member and Stellios Boutaris previously served as President. Association supporting wineries in Northern Greece.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hatzidakis Winery: Boutique Santorini producer known for natural-viticulture Assyrtiko and rare indigenous varieties. Closely comparable in boutique scale, indigenous variety focus, and premium niche positioning within Greek wine.
• Domaine Sigalas: Iconic Santorini winery acquired by Kir-Yianni in November 2025, specializing in premium Assyrtiko and Vinsanto from volcanic terroir. Direct peer on Greek premium indigenous varieties; now wholly owned but historically a leading boutique Santorini producer.
• Gaia Wines: Greek producer operating in both Santorini and Nemea, focused on premium indigenous varieties including Assyrtiko and Agiorgitiko. Comparable on multi-region premium strategy and export-led growth.
• Santo Wines: Santorini cooperative and one of the island's largest producers of Assyrtiko and Vinsanto. Comparable as a Santorini-based peer now overlapping territory with Kir-Yianni post-Domaine Sigalas acquisition.
• Alpha Estate: Northern Greece boutique winery in Amyndeon producing premium Xinomavro, Syrah, and indigenous varieties. Direct comparable on terroir, indigenous Greek variety focus, and premium export positioning—Chief Oenologist Antonis Kioseoglou joined Kir-Yianni from Alpha Estate in 2010.
• Estate Argyros: Premier Santorini boutique winery specializing in old-vine Assyrtiko and Vinsanto. Direct comparable as a high-end Greek island producer with strong export presence and a focus on terroir-driven wines from volcanic vineyards.
• Ktima Biblia Chora: Boutique Greek winery in Drama, Kavala producing premium Assyrtiko and indigenous varieties from high-altitude vineyards. Comparable on premium boutique positioning and indigenous variety specialization.
• Boutari Wine Group: Founded 1879 by the same Boutaris family that later founded Kir-Yianni in 1997. Greece's largest and oldest wine producer, with multi-region portfolio and broad domestic/international distribution—closely comparable in heritage and indigenous variety focus.

Broad incumbents

• Penfolds: Iconic Australian premium wine brand with global distribution and a multi-tier portfolio spanning everyday to ultra-premium releases. Comparable as a broad incumbent with strong international brand recognition, premium tourism, and award-driven positioning—though at substantially larger scale.
• Marchesi Antinori: Italian multi-generational wine dynasty operating premium estates across Tuscany, Piedmont, and international regions. Comparable as a broad incumbent multi-territory premium family-owned producer, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kiryianni
• Facebookfacebook.com/KirYianni

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kir-Yianni