Chesapeake Employers Insurance Arena

What Chesapeake Employers Insurance Arena does

Chesapeake Employers Insurance Arena is a 172,000 sq ft multi-purpose entertainment venue located on the campus of the University of Maryland, Baltimore County (UMBC) at 1000 Hilltop Circle, Baltimore. Opened on February 3, 2018 as the UMBC Event Center and renamed in April 2021 following a 15-year, $5 million naming rights deal with Chesapeake Employers' Insurance Co., the arena seats 4,500-5,500 depending on configuration and is operated by Oak View Group Facilities under a venue management agreement with UMBC. The facility is the home court for UMBC Retrievers men's and women's basketball and women's volleyball, and hosts concerts, family shows, graduations, community events, trade shows, and corporate functions.

The venue's product surface centers on event hosting (concerts, sports, graduations, family shows, corporate events) augmented by modular add-on experiences: the all-inclusive Peake Experience and Peake Club Pass (premium club seating, catering, full bar), group sales for 10+ ticket buyers with reserved seating and pay-later options, accessibility services, digital ribbon messaging ($30 per message), and corporate event rentals of the Retriever Room and arena floor (up to 18,704 sq ft). Distribution runs through Ticketmaster as the official online channel, an on-site box office (cashless), a group sales desk, and a dedicated club sales department. Marketing spans the venue website, Facebook, Twitter, Instagram, TikTok, email newsletters, and a content blog including a Baltimore Concert Guide and Retrievers Sports Guide.

Revenue is generated across six streams: ticket sales (transaction fees via Ticketmaster and box office), food and beverage (concessions plus premium Peake Club bar with Los Hermanos Tequila specialty cocktails), premium club experiences, parking ($30 advance / $35 day-of preferred, free general), sponsorships and advertising (including the $5M naming rights), and corporate event rentals. Ancillary partnerships extend monetization: Manor Hill Brewing for craft beer, Chartwells for catering, ParkWhiz for parking reservations, and recommended hotel partners (Sheraton, Holiday Inn, Marriott, DoubleTree BWI) for out-of-town visitors. The customer mix blends a captive UMBC anchor segment (students, faculty, alumni, and athletic fans) with a long-tail of concert-goers, families, graduating students from Howard Community College and Montgomery County Public Schools, and corporate group buyers. Revenue figures are not publicly disclosed.

Name

Chesapeake Employers Insurance Arena

Legal name

Chesapeake Employers Insurance Arena

Website

https://chesapeakeemployersinsurancearena.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Chesapeake Employers Insurance Arena is a 172,000 sq ft, 4,500-5,500 seat multi-purpose venue on the UMBC campus in Baltimore, owned by UMBC and operated by Oak View Group Facilities, hosting UMBC athletics, concerts, graduations, family shows, and corporate events since 2018.

Ownership category

akta.pro rank

Product category

Multi-Purpose Event Venue Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live event venue
• Sports arena hosting
• Concert venue services
• Corporate event hosting
• Arena entertainment facility

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Naming Rights: 15-year naming rights deal with Chesapeake Employers Insurance Co. worth $5 million, providing exclusive naming rights and partnership platform.
2. Ticket Sales: Primary revenue through ticket sales for concerts, sporting events, family shows, graduations, and community events via Ticketmaster and box office.
3. Food and Beverage: Concession stands offering nachos, hot dogs, specialty items, and beverages. Premium full-service bar in Peake Club. Specialty cocktails featuring Los Hermanos Tequila.
4. Premium Club Experiences: All-Inclusive Peake Experience packages including club-level seats, preferred parking, catering, and bar access. Peake Club Pass add-on for existing ticket holders.
5. Parking: Preferred parking sold at $30 advance or $35 day-of. Free general parking available on first-come basis.
6. Sponsorships: Corporate sponsorship deals including naming rights, venue branding, and on-site promotional opportunities.
7. Corporate Event Rental: Corporate functions, meetings, product launches, private parties, and banquets in the Retriever Room and main arena space.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Chesapeake Employers Insurance Arena is a 172,000-square-foot multi-purpose arena located on the University of Maryland, Baltimore County (UMBC) campus in Baltimore, Maryland. Opened in 2019, the arena hosts UMBC Retrievers men's and women's basketball games, concerts, family shows, graduations, and corporate events for approximately 4,200+ guests. It is owned by UMBC and operated by Oak View Group Facilities.

Product overview

Chesapeake Employers Insurance Arena is a 172,000 sq.ft. multi-purpose arena offering event hosting services. The core product is the venue facility itself, which hosts concerts, sporting events, commencement ceremonies, and corporate functions. Premium add-on experiences include The All-Inclusive Peake Experience and Peake Club Pass for enhanced concert experiences with club-level seating and catering. Additional services include group sales, accessibility services, digital messaging, and event booking for corporate functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Live Event Hosting Multi-purpose venue hosting touring concerts and live entertainment events for the public and event promoters in the Baltimore region.
• UMBC Retrievers Basketball Games Home venue for UMBC Retrievers men's and women's college basketball games, serving the university community and fans.
• Family Shows and Entertainment Family-friendly entertainment events including shows and performances aimed at family audiences in the Baltimore region.
• Corporate Event Hosting Venue rental and event services for corporate clients hosting conferences, meetings, and private functions.
• Graduation and Commencement Events Hosting of university graduations and commencement ceremonies on behalf of UMBC and partner institutions.
• Group Sales (Peake Experience) Group ticket sales program offering group packages and experiences for events at the arena.
• Peake Club Pass Membership Membership program providing access to premium hospitality, exclusive benefits, and event perks at the arena.
• Box Office Ticketing Services On-site and digital ticketing services for purchasing event tickets directly from the venue.
• Food and Beverage Services Concessions, catering, and food and beverage service operations for event attendees and private bookings.
• Corporate Partnerships and Sponsorships Corporate sponsorship, naming rights, and partnership programs enabling businesses to align with the arena's events and audiences.
• Event Booking Services Event booking services enabling promoters, organizers, and clients to reserve and contract the venue for events.
• Parking Services On-site parking facilities and services for event attendees visiting the arena.
• Accessibility Services Accessibility accommodations and services for guests with disabilities attending events at the arena.
• Digital Messaging Services Digital messaging and communication services for event information, promotions, and audience engagement.

Quantifiable outcome

• Over 400,000 visitors and 300+ events hosted in first three years
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• StursiminorGTM or Marketing Partner · 1 January 2025Premium line of zero-proof cocktails crafted by sisters Lexx & Livv, UMBC alumni. Launching Summer 2025. Featured at Chesapeake Arena as first major partnership.
• Chesapeake Employers InsuranceflagshipGTM or Marketing Partner · 19 April 202115-year, $5 million naming rights deal. Chesapeake Employers Insurance Company is Maryland's largest workers' compensation insurer (nonprofit, non-stock, private corporation since 1914). Partnership includes student internships, hiring opportunities, and applied research projects collaboration.
• Oak View Group FacilitiescoreStrategic or Co-development PartnerFull-service venue management and event programming company that operates and books the arena. Founded 2015 by Irving Azoff and Tim Leiweke with Silver Lake support. Specializes in event programming, booking services, and security and emergency preparedness. 587% growth since 2018.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the venue. Handles online ticket sales, refunds for cancelled events, and ADA seating purchases.
• Manor Hill BrewingminorGTM or Marketing PartnerBrewery partnership providing craft beer offerings at the venue.
• Los Hermanos TequilaminorGTM or Marketing PartnerOfficial Tequila of Chesapeake Arena and The Peake Experience. Specialty cocktails featuring the brand offered at the venue.
• ChartwellsminorImplementation/ SI/ Consulting PartnerCatering partner providing food services for events, cocktail parties, business meetings, and banquets.
• ParkWhizminorChannel Partner/ Reseller/ DistributorPreferred parking reservation partner. Allows advance parking purchase for $30 per spot.
• Oak View Group Supplier Diversity ProgramminorStrategic or Co-development PartnerOVG supplier diversity program building inclusive supplier opportunities for small and diverse businesses to work with OVG operations.
• Hotel Partners (Sheraton, Holiday Inn, Marriott, DoubleTree)minorChannel Partner/ Reseller/ DistributorRecommended hotel partners near the venue for out-of-town visitors including Sheraton Baltimore Washington Airport, Holiday Inn BWI, Marriott BWI, and DoubleTree by Hilton BWI.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Oak View Group (OVG): Parent venue management organization founded by Irving Azoff and Tim Leiweke; comparable because it operates a portfolio of similar arenas and manages Chesapeake Arena's day-to-day programming, security, and bookings.
• ASM Global: Large venue management competitor to OVG operating hundreds of arenas, convention centers, and stadiums globally; relevant as the alternative operator model against which OVG's performance at Chesapeake Arena can be benchmarked.

Direct peers

• The Anthem: Mid-sized 2,500-6,000 capacity live music hall on the DC waterfront operated by I.M.P./Live Nation that competes for the same touring mid-tier artists and concert-going audience as Chesapeake Arena.
• EagleBank Arena (George Mason University): University-affiliated 10K-seat arena in Fairfax, VA hosting college athletics, concerts, and graduations; comparable multi-purpose arena model and revenue mix (tickets, premium, rentals).
• Addition Financial Arena (UCF): University-affiliated 10K-seat arena at University of Central Florida hosting college basketball, concerts, and campus events; comparable mid-major university arena product and operating model.
• Yuengling Center (USF): University of South Florida's 10K-seat multi-purpose arena hosting college basketball, concerts, and commencements; comparable mid-major university arena with similar event mix and pricing structure.
• CFG Bank Arena: Baltimore's primary arena and the most direct competitor for concerts, sporting events, and family shows; it competes for the same touring acts and regional audiences, just at a larger 14K+ seat capacity.
• SECU Arena (Towson University): University-owned mid-sized arena 15 minutes from Chesapeake Arena serving a similar Baltimore-area audience for college basketball, graduations, and concerts; the closest direct comparable in size and use case.

Emerging players

• Cross Insurance Center (Bangor, ME): Mid-sized arena in a smaller metro offering similar concerts, family shows, and corporate event hosting; comparable in capacity (~8K seats) and product offering to Chesapeake Arena.

Regional players

• The Modell Performing Arts Center at the Lyric: Baltimore's premier performing arts venue drawing concerts, theatrical productions, and family shows from the same regional audience Chesapeake Arena targets; competes for live entertainment wallet share locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cei_arena
• Facebookfacebook.com/CEIArena
• Instagraminstagram.com/cei_arena/?hl=en
• TikToktiktok.com/@cei_arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chesapeake Employers Insurance Arena