Sedona
Sedona Chamber of Commerce & Tourism Bureau is a non-profit destination marketing organization that operates the official visitsedona.com portal and an Uptown Sedona visitor center, serving 200,000+ tourists annually with trip planning, business directories, and Red Rock Pass sales on behalf of local member businesses.
- Company typePrivate
- Founded2002
- HeadquartersSedona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sedona does
Sedona Chamber of Commerce & Tourism Bureau is a private, membership-based non-profit destination marketing organization (DMO) headquartered in Sedona, Arizona. It operates the official tourism portal visitsedona.com and an associated multi-site footprint (SedonaChamber.com, MySedonaMeeting.com, walksedona.com), providing trip planning content, a business directory of local member businesses, an event calendar, and a multilingual visitor experience (French, Spanish, German, Italian, Japanese, Chinese). The organization runs a physical Visitor Center at 331 Forest Road in Uptown Sedona that assists over 200,000 visitors annually with maps, directions, personalized trip planning, and the sale of Red Rock Passes and Annual National Park Passes, in partnership with Coconino National Forest.
The core technology is a content management system driving the tourism website, itinerary builder, event submission, and business directory, paired with social media presence on Facebook, X, Pinterest, Instagram, and YouTube, plus an email newsletter. No mobile app has been published. The platform's primary function is destination marketing and demand generation on behalf of the local business ecosystem — it does not sell travel inventory directly but redistributes demand to member hotels, tour operators, galleries, restaurants, and wellness practitioners.
The revenue model is dual: (1) membership dues and promotional services from member businesses who receive directory listings and promotional benefits, and (2) transactional fees from on-site Red Rock Pass and National Park Pass sales at the visitor center. Most visitor-facing services are free; some events (e.g., Sedona Arts Festival) charge nominal admission. The Chamber is governed by a board representing member businesses and has no identified parent company, venture backing, or public filings.
Sedona firmographics
Firmographics- Name
- Sedona
- Legal name
- Sedona Chamber of Commerce & Tourism Bureau
- Website
- https://visitsedona.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sedona Chamber of Commerce & Tourism Bureau is a non-profit destination marketing organization that operates the official visitsedona.com portal and an Uptown Sedona visitor center, serving 200,000+ tourists annually with trip planning, business directories, and Red Rock Pass sales on behalf of local member businesses.
- Ownership category
- akta.pro rank
Sedona industry classification
Industry- Product category
- Destination Marketing and Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)
Keywords
Where Sedona is headquartered
LocationHeadquarters
- HQ city
- Sedona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sedona business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Services: The Sedona Chamber of Commerce operates member businesses that pay dues for directory listings, promotional services, and chamber membership benefits. Information sharing occurs with member consent.
- Red Rock Pass Sales: Sale of Red Rock Passes and Annual National Park Passes at the visitor center for trail access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sedona Arts Festival admission |
| One time/ perpetual license | Pay-as-you-go | Red Rock Pass |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sedona product offering
Product offeringCore offering
The Sedona Chamber of Commerce & Tourism Bureau is the official destination marketing organization (DMO) for Sedona, Arizona, operating the visitsedona.com tourism portal and a physical Visitor Center. It markets Sedona as a tourism destination by providing trip planning content, business directories, event calendars, Red Rock Pass sales, National Park Pass distribution, and Sedona Arts Festival ticketing. It also runs a chamber membership program for local businesses.
Product overview
Visit Sedona is the official digital platform of the Sedona Chamber of Commerce & Tourism Bureau, serving as the primary marketing and information channel for Sedona, Arizona tourism. The platform operates as a content-driven marketing website featuring the Visit Sedona Tourism Portal (the main visitsedona.com website with trip planning tools, event calendars, business directories, and promotional content) and complementary in-person Sedona Visitor Center Services. This is a destination marketing organization (DMO) platform, not a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Sedona Tourism Portal
Quantifiable outcome
- 200,000+ visitors assisted annually at visitor center plus thousands of phone/email inquiries
- +1 more outcomes
Companies that use Sedona
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Sedona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sedona partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sedona Arts CentercorePartnership with Sedona Arts Center for promoting arts events including Sedona Plein Air Festival and supporting Sedona's arts community identity as an 'art colony' with 60+ years of history.
- Coconino National ForestcorePartnership with Coconino National Forest for Red Rock Pass program, trail access, and fire/emergency information sharing for public lands surrounding Sedona.
- Verde Canyon RailroadcoreFeatured attraction partner offering scenic train experiences through Verde Canyon. Since 1990, has carried 3 million passengers into the wilderness.
- Sedona Metaphysical Spiritual AssociationminorAffinity group under the Chamber providing resources on the spiritual and metaphysical side of Sedona, connecting visitors with practitioners.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sedona competitors and assessment
Company assessmentDirect peers
- Visit Phoenix: Phoenix's official tourism authority running visitsedona.com's metropolitan Arizona counterpart. Comparable as a nonprofit city DMO offering trip-planning content, event calendars, and member-based marketing for hotels, restaurants, and attractions.
- Experience Scottsdale: Official destination marketing organization for Scottsdale, Arizona, promoting lodging, dining, arts, golf, and outdoor experiences. Closely comparable as an Arizona-based city-level DMO with similar visitor-center, membership, and content-portal operating model.
- Visit Flagstaff: DMO for Flagstaff, AZ — Sedona's nearest northern Arizona gateway city. Comparable as a regional DMO built around outdoor recreation, trails, and proximity to national forest, sharing overlapping visitor demographics and content themes.
- Explore Asheville: DMO for Asheville, NC — a mountain destination with comparable positioning around outdoor recreation, arts, craft, and wellness tourism. Strong functional parallel as a mid-sized city DMO competing for the same 'nature + culture' traveler segment.
- Visit Lake Tahoe: Destination marketing organization for the Lake Tahoe region. Comparable as an outdoor-recreation-led DMO balancing year-round visitation, federal/state land adjacency, and member-based marketing of lodging, tours, and attractions.
- Visit Grand Canyon: DMO serving Grand Canyon South Rim tourism, the dominant natural-landmark destination adjacent to Sedona. Comparable as a federally-adjacent DMO leveraging national-park visitation flows, partner tour operators, and visitor-center distribution.
- Visit Napa Valley: DMO for Napa Valley, California — a premium, experience-driven destination. Comparable as a destination marketing organization built around a distinctive natural asset (vineyards vs. red rocks), high-spending visitors, and a member business directory.
- Visit Tucson: Metropolitan Tucson DMO operating under the Metropolitan Tucson Convention & Visitors Bureau. Comparable structure, member-driven revenue model, and emphasis on outdoor recreation, arts, and cultural tourism in Arizona.
Broad incumbents
- Brand USA: National destination marketing organization for the United States. Comparable as a higher-level umbrella DMO that drives inbound international demand — the same long-haul traveler segments that Visit Sedona courts through its multilingual website.
- Arizona Office of Tourism: State-level tourism authority that markets Arizona globally and often co-funds regional DMOs including Sedona. Comparable as a broader, statewide incumbent that influences the funding and marketing environment in which Visit Sedona operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sedona social profiles
Digital presenceSedona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sedona leadership team
Management profileNumber of profiles
Profiles3 records
Sedona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sedona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sedona
What does Sedona do?
The Sedona Chamber of Commerce & Tourism Bureau is the official destination marketing organization (DMO) for Sedona, Arizona, operating the visitsedona.com tourism portal and a physical Visitor Center. It markets Sedona as a tourism destination by providing trip planning content, business directories, event calendars, Red Rock Pass sales, National Park Pass distribution, and Sedona Arts Festival ticketing. It also runs a chamber membership program for local businesses.
Is Sedona a public or private company?
Sedona is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sedona founded?
Sedona was founded in 2002. It employs 11 to 50 people.
Where is Sedona based?
Sedona is headquartered in Sedona, United States, in the North America region.
How does Sedona make money?
Two revenue lines are on record. Membership Services are the primary driver. The others are red Rock Pass Sales.
Who are Sedona's main competitors?
Direct peers on record are Visit Phoenix, Experience Scottsdale, Visit Flagstaff, Explore Asheville, Visit Lake Tahoe, Visit Grand Canyon, Visit Napa Valley and Visit Tucson. Broad incumbents are Brand USA and Arizona Office of Tourism.
Does Sedona have an API?
No public API is recorded for Sedona.
What industry is Sedona in?
Sedona's product category is Destination Marketing and Tourism Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHANAE, Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access). Its NAICS code is 561520 and its SIC code is 7900.