Sedona

What Sedona does

Sedona Chamber of Commerce & Tourism Bureau is a private, membership-based non-profit destination marketing organization (DMO) headquartered in Sedona, Arizona. It operates the official tourism portal visitsedona.com and an associated multi-site footprint (SedonaChamber.com, MySedonaMeeting.com, walksedona.com), providing trip planning content, a business directory of local member businesses, an event calendar, and a multilingual visitor experience (French, Spanish, German, Italian, Japanese, Chinese). The organization runs a physical Visitor Center at 331 Forest Road in Uptown Sedona that assists over 200,000 visitors annually with maps, directions, personalized trip planning, and the sale of Red Rock Passes and Annual National Park Passes, in partnership with Coconino National Forest.

The core technology is a content management system driving the tourism website, itinerary builder, event submission, and business directory, paired with social media presence on Facebook, X, Pinterest, Instagram, and YouTube, plus an email newsletter. No mobile app has been published. The platform's primary function is destination marketing and demand generation on behalf of the local business ecosystem — it does not sell travel inventory directly but redistributes demand to member hotels, tour operators, galleries, restaurants, and wellness practitioners.

The revenue model is dual: (1) membership dues and promotional services from member businesses who receive directory listings and promotional benefits, and (2) transactional fees from on-site Red Rock Pass and National Park Pass sales at the visitor center. Most visitor-facing services are free; some events (e.g., Sedona Arts Festival) charge nominal admission. The Chamber is governed by a board representing member businesses and has no identified parent company, venture backing, or public filings.

Name

Sedona

Legal name

Sedona Chamber of Commerce & Tourism Bureau

Website

https://visitsedona.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sedona Chamber of Commerce & Tourism Bureau is a non-profit destination marketing organization that operates the official visitsedona.com portal and an Uptown Sedona visitor center, serving 200,000+ tourists annually with trip planning, business directories, and Red Rock Pass sales on behalf of local member businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

Keywords

• Destination marketing organization
• Tourism visitor services
• Chamber of commerce membership
• Travel information portal
• Outdoor recreation promotion

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Services: The Sedona Chamber of Commerce operates member businesses that pay dues for directory listings, promotional services, and chamber membership benefits. Information sharing occurs with member consent.
2. Red Rock Pass Sales: Sale of Red Rock Passes and Annual National Park Passes at the visitor center for trail access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Sedona Chamber of Commerce & Tourism Bureau is the official destination marketing organization (DMO) for Sedona, Arizona, operating the visitsedona.com tourism portal and a physical Visitor Center. It markets Sedona as a tourism destination by providing trip planning content, business directories, event calendars, Red Rock Pass sales, National Park Pass distribution, and Sedona Arts Festival ticketing. It also runs a chamber membership program for local businesses.

Product overview

Visit Sedona is the official digital platform of the Sedona Chamber of Commerce & Tourism Bureau, serving as the primary marketing and information channel for Sedona, Arizona tourism. The platform operates as a content-driven marketing website featuring the Visit Sedona Tourism Portal (the main visitsedona.com website with trip planning tools, event calendars, business directories, and promotional content) and complementary in-person Sedona Visitor Center Services. This is a destination marketing organization (DMO) platform, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Sedona Tourism Portal

Quantifiable outcome

• 200,000+ visitors assisted annually at visitor center plus thousands of phone/email inquiries
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sedona Arts CentercoreStrategic or Co-development PartnerPartnership with Sedona Arts Center for promoting arts events including Sedona Plein Air Festival and supporting Sedona's arts community identity as an 'art colony' with 60+ years of history.
• Coconino National ForestcoreStrategic or Co-development PartnerPartnership with Coconino National Forest for Red Rock Pass program, trail access, and fire/emergency information sharing for public lands surrounding Sedona.
• Verde Canyon RailroadcoreChannel Partner/ Reseller/ DistributorFeatured attraction partner offering scenic train experiences through Verde Canyon. Since 1990, has carried 3 million passengers into the wilderness.
• Sedona Metaphysical Spiritual AssociationminorChannel Partner/ Reseller/ DistributorAffinity group under the Chamber providing resources on the spiritual and metaphysical side of Sedona, connecting visitors with practitioners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Phoenix: Phoenix's official tourism authority running visitsedona.com's metropolitan Arizona counterpart. Comparable as a nonprofit city DMO offering trip-planning content, event calendars, and member-based marketing for hotels, restaurants, and attractions.
• Experience Scottsdale: Official destination marketing organization for Scottsdale, Arizona, promoting lodging, dining, arts, golf, and outdoor experiences. Closely comparable as an Arizona-based city-level DMO with similar visitor-center, membership, and content-portal operating model.
• Visit Flagstaff: DMO for Flagstaff, AZ — Sedona's nearest northern Arizona gateway city. Comparable as a regional DMO built around outdoor recreation, trails, and proximity to national forest, sharing overlapping visitor demographics and content themes.
• Explore Asheville: DMO for Asheville, NC — a mountain destination with comparable positioning around outdoor recreation, arts, craft, and wellness tourism. Strong functional parallel as a mid-sized city DMO competing for the same 'nature + culture' traveler segment.
• Visit Lake Tahoe: Destination marketing organization for the Lake Tahoe region. Comparable as an outdoor-recreation-led DMO balancing year-round visitation, federal/state land adjacency, and member-based marketing of lodging, tours, and attractions.
• Visit Grand Canyon: DMO serving Grand Canyon South Rim tourism, the dominant natural-landmark destination adjacent to Sedona. Comparable as a federally-adjacent DMO leveraging national-park visitation flows, partner tour operators, and visitor-center distribution.
• Visit Napa Valley: DMO for Napa Valley, California — a premium, experience-driven destination. Comparable as a destination marketing organization built around a distinctive natural asset (vineyards vs. red rocks), high-spending visitors, and a member business directory.
• Visit Tucson: Metropolitan Tucson DMO operating under the Metropolitan Tucson Convention & Visitors Bureau. Comparable structure, member-driven revenue model, and emphasis on outdoor recreation, arts, and cultural tourism in Arizona.

Broad incumbents

• Brand USA: National destination marketing organization for the United States. Comparable as a higher-level umbrella DMO that drives inbound international demand — the same long-haul traveler segments that Visit Sedona courts through its multilingual website.
• Arizona Office of Tourism: State-level tourism authority that markets Arizona globally and often co-funds regional DMOs including Sedona. Comparable as a broader, statewide incumbent that influences the funding and marketing environment in which Visit Sedona operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SedonaAZ
• YouTubeyoutube.com/user/SedonaAZ1
• Facebookfacebook.com/VisitSedona
• Instagraminstagram.com/visitsedona
• Pinterestpinterest.com/visitsedona
• LinkedInlinkedin.com/company/sedona-alm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona