Imagine Events

What Imagine Events does

Imagine Events is a privately held, founder-owned event management company headquartered in El Paso, Texas, operating under President and owner Veronica Valles, who brings over 20 years of event coordination experience across the U.S. Southwest. The company operates as a one-stop shop for weddings, quinceañeras, corporate events, and social gatherings, offering tiered event coordination packages (Day of Service, Dream Package, Fantasy Package, Event in a Box), an extensive in-house rental inventory (tables, chairs, tents, linens, lounge furniture, casino equipment, inflatables, decor, chinaware), and a la carte services including bartending, catering, chocolate fountain, event lighting, flowers, limousine and vintage car services, and music/entertainment. Technology is limited to a WordPress website, phone-based consultations, and social media presence; there is no proprietary platform, app, or disclosed AI capability.

The business generates revenue primarily through professional service fees on event coordination packages and unit-based or usage-based pricing on rentals and a la carte add-ons. Pricing terms require a 50% non-refundable deposit at contract signing with final payment due 7 days prior to the event. Go-to-market is direct-to-consumer, relying on free initial consultations (in-person, by phone at (915) 833-2300, and via website contact forms), word-of-mouth referrals, testimonials, and earned media through features in wedding publications including The Knot Weddings and The City Weddings. Customer segments are fragmented: individual brides and families form the primary base, with corporate clients (e.g., the Regional Center for Innovation and Commercialization) as a secondary segment. The firm has 11-50 employees (with only 2-5 explicitly named, including Veronica Valles and Office Administrator Judith Jaurrieta), no disclosed external funding or institutional ownership, and operates solely in the Southwest U.S. market.

Name

Imagine Events

Legal name

Imagine Events

Website

https://imagineeventplanners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Events is a privately held, founder-owned event management company in El Paso, Texas, offering one-stop event coordination, rentals, and a la carte services for weddings, quinceañeras, corporate, and social events across the U.S. Southwest.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event planning services
• Wedding coordination
• Event rentals
• Corporate event management
• Social event planning

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Coordination Services: Professional event coordination packages including Day of Service, Dream Package, Fantasy Package, and 'Event in a Box' starting at listed prices for up to 150 people. Revenue generated through service fees with 50% non-refundable deposit required at contract signing and final payment due 7 days prior to event.
2. Event Rentals: Rental revenue from furniture, tents, tables, chairs, linens, decor, inflatables, casino equipment, chinaware, and lounge furniture. Unit-based pricing per item or set.
3. A La Carte Services: Additional services including bartenders/servers, cakes, candy buffet/dessert bars, catering & bar service, chocolate fountain, event lighting, flowers, limousine services, music & entertainment, and vintage car services. Can be added to packages or purchased individually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Imagine Events is a full-service event planning, design, and rental company based in El Paso, Texas. The company offers event coordination packages (Day of Service, Dream Package, Fantasy Package, Event in a Box), a comprehensive event rental inventory (tables, chairs, linens, tents, lounge furniture, inflatables, casino equipment, chinaware, decor), and a la carte services (catering, bartending, cakes, entertainment, lighting, flowers, limousines, vintage cars). They serve weddings, quinceañeras, corporate events, and social gatherings throughout the Southwest region.

Product overview

Imagine Events is a full-service event planning company offering a unified portfolio of coordinated services. The core offerings include Event Coordination (with Day of Service, Dream Package, Fantasy Package, and Event in a Box tiers), Event Rentals (casino equipment, chairs, inflatables, linens, lounge furniture, tables, tents, decor, chinaware), A La Carte Services (bartenders/servers, cakes, candy buffets, catering, chocolate fountains, event lighting, flowers, limousines, music/entertainment, vintage cars), and Corporate/Social Events. These services can be purchased individually or combined into comprehensive packages, positioning the company as a one-stop-shop for weddings, corporate events, and social gatherings throughout the El Paso, Texas area.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Coordination

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BBJ Linen: Specialty linen rental company offering tablecloths, napkins, runners, and chair treatments in premium fabrics. Directly comparable to Imagine Events' Linen Rentals product category.
• Bright Event Rentals: Event rental company providing tables, chairs, linens, tents, and lounge furniture with an integrated planning service. Closely comparable offering mix to Imagine Events' Event Rentals line of business.
• Mahoney's Event Rentals: Regional full-service event rental company with an integrated event planning offering. Direct peer in business model — bundles rentals, coordination, and design — but operates in the Northeast U.S. market.
• Kehoe Designs: Event design and decor studio providing florals, lighting, draping, and custom installations for weddings and corporate events. Comparable to Imagine Events' Decor Services and Event Lighting offerings.
• Peak Event Services: Full-service event rental and production company offering tents, staging, lighting, and decor. Comparable on rental inventory breadth and event production capabilities to Imagine Events' combined services portfolio.
• AFR Furniture Rental: Furniture rental company serving events, trade shows, and temporary hospitality needs. Comparable to Imagine Events' lounge furniture and table/chair rental inventory.

Others

• WeddingWire: Wedding vendor marketplace with planner directories, reviews, and lead generation. Adjacent to Imagine Events' go-to-market motion and a potential substitute channel for consumer wedding leads.
• The Knot Worldwide: Wedding marketplace connecting consumers with planners, venues, and vendors. Not a direct service competitor but represents the channel through which Imagine Events' wedding leads are sourced and could be displaced by aggregator power.

Broad incumbents

• CORT Events: National furniture and event rental provider offering lounge furniture, tables, and decor for corporate and consumer events. Comparable on furniture/decor rental but operates as a much larger incumbent.
• Classic Party Rentals: National full-service event rental company offering tents, tables, chairs, linens, and event production. Comparable to Imagine Events' rental arm but operates at far greater scale across multiple U.S. metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EPImagineEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Events