Ramarim
Ramarim is a Brazilian women's footwear company founded in 1962, part of Grupo Ramarim. It operates a VTEX-powered D2C e-commerce platform and multi-vendor marketplace with 20+ third-party sellers, serving mid-market female consumers across Brazil.
- Company typePrivate
- Founded1962
- HeadquartersNova, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ramarim does
Ramarim is a Brazilian footwear company founded in 1962 and headquartered in Sapiranga, Rio Grande do Sul. Operating as part of Grupo Ramarim, the business owns and markets the Ramarim and Comfortflex brands and positions itself as one of the largest footwear companies in Brazil. The product portfolio spans women's footwear categories including sneakers, sandals, boots, dress shoes, and flats, with retail price points ranging from R$137 to R$500, targeting the mid-market female consumer segment.
The company's digital infrastructure is centered on ramarim.com.br, a VTEX-powered e-commerce platform that has evolved into a multi-vendor marketplace hosting 20+ third-party footwear seller stores alongside the flagship own-brand catalog. The commerce stack includes In Loco geolocation integration for location-based engagement. The platform supports a B2B virtual showroom portal, extending the go-to-market beyond direct-to-consumer and into wholesale and reseller channels.
Ramarim's business model combines direct-to-consumer product sales (own brands), marketplace commissions from third-party sellers, and traditional physical retail distribution. Proprietary product development includes branded lines such as At.Flow and R80, alongside in-house comfort technology development under the Total Comfort initiative. Ongoing seasonal collections, exemplified by the Inverno 26 launch, drive the product refresh cadence. The multi-channel, multi-brand structure diversifies revenue sources across consumer-facing commerce, marketplace GMV, and B2B wholesale.
Ramarim firmographics
Firmographics- Name
- Ramarim
- Legal name
- Ramarim
- Website
- https://www.ramarim.com.br
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ramarim is a Brazilian women's footwear company founded in 1962, part of Grupo Ramarim. It operates a VTEX-powered D2C e-commerce platform and multi-vendor marketplace with 20+ third-party sellers, serving mid-market female consumers across Brazil.
- Ownership category
- akta.pro rank
Ramarim industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where Ramarim is headquartered
LocationHeadquarters
- HQ city
- Nova
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ramarim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (D2C E-commerce): Primary revenue stream from direct online sales of Ramarim-branded footwear (sneakers, sandals, boots, shoes, flats) to end consumers via ramarim.com.br. Products sold at full retail price with installment payment options (up to 6x interest-free). Revenue is one-time transactional per order, with repeat purchase driven by seasonal collections.
- Marketplace Commission / Seller Fees: Revenue generated from third-party seller partners operating within the Ramarim marketplace. The platform charges commissions or fees on transactions processed through partnered stores (e.g., Alex Shoes, B2 Online, Clovis Calçados, and others).
- Physical Retail Stores: Revenue from company-owned or franchise physical retail locations. The website promotes store locator features ('Encontre o vendedor na sua cidade') indicating a network of brick-and-mortar resellers across Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail with installment options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ramarim product offering
Product offeringCore offering
Ramarim is a Brazilian footwear manufacturer and retailer founded in 1962 that designs, produces, and sells women's footwear (sneakers, sandals, boots, dress shoes, and flats) under its own brands (Ramarim and Comfortflex). It distributes these products through its own e-commerce site, a multi-vendor marketplace hosting 20+ third-party seller stores, physical retail outlets, and a B2B virtual showroom serving retail partners across Brazil.
Product overview
Ramarim is a Brazilian footwear company and one of the largest in Brazil, founded in 1962, formed by the Ramarim and Comfortflex brands. The company operates as an e-commerce marketplace offering women's footwear across multiple categories including sneakers (Tênis), sandals (Sandálias), boots (Botas), dress shoes (Sapatos), and flats. Product lines include the core Ramarim brand, the R80 sneaker line featuring the SNK classic design with "Fly High" branding, and the At.Flow athletic sneaker collection. The company emphasizes comfort technology with its proprietary Total Comfort system featured in boots and dress shoes, incorporating cushioned insoles, premium materials, and ergonomic design. Ramarim operates as a marketplace platform alongside its own branded products, featuring partner seller stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Inverno 26 Collection Seasonal Winter 2026 footwear collection from Ramarim, assembled in the B2B Virtual Showroom for retail buyers.
- At.Flow Sneakers Athletic-style Ramarim sneakers launched with Total Comfort technology for active and casual wear.
- Ramarim Sneakers (Tênis) Women's casual sneakers sold under the Ramarim brand, including the sub-lines R80 and At.Flow (athletic sneakers), designed for everyday comfort using Total Comfort technology.
- Ramarim Sandals (Sandálias) Women's sandals offered under the Ramarim brand for casual and warm-weather wear.
- Ramarim Boots (Botas) Women's boots sold under the Ramarim brand.
- Ramarim Dress Shoes (Sapatos) Women's dress shoes offered under the Ramarim brand for formal and work occasions.
- Ramarim Flats Women's flats sold under the Ramarim brand for everyday wear.
- R80 Line A Ramarim sneaker sub-line featuring the Total Comfort technology footbed.
Companies that use Ramarim
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Ramarim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ramarim partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- VTEXcoreVTEX provides the e-commerce platform infrastructure powering ramarim.com.br, enabling the marketplace model, multi-vendor seller management, product catalog, checkout, and order processing. VTEX's platform is explicitly credited as the technology powering the Ramarim online marketplace.
- Grupo Ramarim (internal group structure)coreGrupo Ramarim is the parent corporate group encompassing the Ramarim and Comfortflex brands. Founded in 1962, it is one of the largest footwear companies in Brazil, serving consumers domestically and internationally.
- ComfortflexcoreComfortflex is the sister brand under Grupo Ramarim, operating alongside the Ramarim brand. Together they form one of Brazil's largest footwear groups.
- Alex ShoesminorThird-party marketplace seller partner operating within the Ramarim marketplace. Contact: [email protected]. Fulfills footwear orders directly to end consumers through the Ramarim platform.
- B2 OnlineminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Clovis CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Reseller of footwear products through the Ramarim marketplace.
- Lojas KikosminorThird-party marketplace seller partner. Contact: [email protected]. Footwear retailer operating within the Ramarim marketplace.
- Lojas RadanminorThird-party marketplace seller partner. Contact: [email protected]. Footwear retailer operating within the Ramarim marketplace.
- Calce BemminorThird-party marketplace seller partner (phone: 18-99645-6747). Operates within the Ramarim marketplace fulfilling footwear orders.
- Deka CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Euphoria ShoesminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- ItapuãminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- ZariffminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Donna dos PésminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Ds DynamisminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Vizzent CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Oscar CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Pastore CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Pixolé CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Sophia CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Tic Tat CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Tida CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Valuti OnlineminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Miramar ModasminorThird-party marketplace seller partner (phone: 11-91955-0436). Operates within the Ramarim marketplace fulfilling footwear orders.
- Dopé CalçadosminorThird-party marketplace seller partner (phone: 54-99954-3558). Operates within the Ramarim marketplace fulfilling footwear orders.
- Céu Azul CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Katy CalçadosminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
- Sapataria NovaminorThird-party marketplace seller partner. Contact: [email protected]. Operates within the Ramarim marketplace fulfilling footwear orders.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Ramarim competitors and assessment
Company assessmentDirect peers
- Arezzo & Co: One of Brazil's largest footwear groups operating brands like Arezzo, Schutz, and Anacapri. Directly comparable as a Brazilian multi-brand footwear retailer with strong DTC, marketplace, and physical retail presence targeting women's lifestyle footwear.
- Vulcabras|Azaleia: Brazilian footwear company producing Azaleia, Olympikus, and Under Armour-branded footwear in Brazil. Directly comparable as a large-scale Brazilian footwear manufacturer and retailer serving mass and mid-market segments.
- Dakota: Brazilian footwear brand targeting women and men with casual, comfort, and work footwear. Comparable as a mid-market women's footwear brand with comparable price points and Brazilian distribution.
- Piccadilly: Brazilian women's footwear brand focused on comfort technology. Directly comparable to Ramarim's Total Comfort positioning, with similar women's mid-market price points and Brazilian D2C plus physical retail footprint.
- Usaflex: Brazilian women's comfort footwear brand with a strong physical retail presence. Comparable as a mid-to-premium women's comfort footwear brand emphasizing fit and technology, similar to Ramarim's value proposition.
- Grupo Soma: Brazilian fashion group encompassing brands like Animale, Farm, and Maria Filó. Comparable as a multi-brand Brazilian fashion/lifestyle platform with brand-building and omnichannel expertise, though more apparel-focused than footwear.
- Beira Rio: Brazilian footwear manufacturer operating multiple brands including Beira Rio, Vizzano, and Moleca. Comparable as a major Brazilian footwear producer with broad product portfolio across women's casual and fashion footwear at accessible price points.
Broad incumbents
- Grendene: Brazilian footwear manufacturer and owner of brands like Melissa, Rider, and Ipanema. Comparable as a major Brazilian footwear producer with global distribution and brand-led portfolio strategy, though focused more on plastic and casual footwear than Ramarim's leather/comfort focus.
- Alpargatas: Owner of Havaianas, Osklen, and other footwear/lifestyle brands. Comparable as a major Brazilian footwear and lifestyle group with global brand recognition, multi-channel distribution, and 60+ years of heritage.
Emerging players
- Dafiti: Brazilian online fashion and footwear marketplace. Comparable as a digital-first footwear and fashion platform that competes with Ramarim's marketplace for both sellers and consumers, though broader in category mix beyond footwear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ramarim social profiles
Digital presenceRamarim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ramarim leadership team
Management profileNumber of profiles
Ramarim subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ramarim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ramarim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ramarim
What does Ramarim do?
Ramarim is a Brazilian footwear manufacturer and retailer founded in 1962 that designs, produces, and sells women's footwear (sneakers, sandals, boots, dress shoes, and flats) under its own brands (Ramarim and Comfortflex). It distributes these products through its own e-commerce site, a multi-vendor marketplace hosting 20+ third-party seller stores, physical retail outlets, and a B2B virtual showroom serving retail partners across Brazil.
Is Ramarim a public or private company?
Ramarim is a private company. It is classified as unknown and is currently operating.
When was Ramarim founded?
Ramarim was founded in 1962. It employs 11 to 50 people.
Where is Ramarim based?
Ramarim is headquartered in Nova, Brazil, in the Latin America region.
How does Ramarim make money?
Three revenue lines are on record. Direct Product Sales (D2C E-commerce) is the primary driver. The others are marketplace Commission / Seller Fees and physical Retail Stores.
Who are Ramarim's main competitors?
Direct peers on record are Arezzo & Co, Vulcabras|Azaleia, Dakota, Piccadilly, Usaflex, Grupo Soma and Beira Rio. Broad incumbents are Grendene and Alpargatas. Dafiti is listed as an emerging player.
Does Ramarim have an API?
No public API is recorded for Ramarim.
What industry is Ramarim in?
Ramarim's product category is Women's Footwear. Its primary akta.pro industry code is CRAAADAH, Luxury & Designer Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.