PAC Asset

What PAC Asset does

PAC Asset Management Limited is a Nigeria-based, SEC-regulated integrated asset management firm operating as a member company of PanAfrican Capital Holdings, a diversified proprietary investment group. Founded in 2012 and headquartered in Lagos with regional offices in Abuja, Nigeria, and Accra, Ghana, the firm manages over ₦30 Billion in assets across five actively managed mutual funds — PACAM Balanced Fund, PACAM Equity Fund, PACAM Fixed Income Fund, PACAM Money Market Fund, and PACAM Eurobond Fund — as well as three alternative investment funds (Growth Fund targeting African tech startups, Inspire Fund targeting creative industries, and Hospitality Fund targeting hospitality-sector debt financing) and a PACAM Gift Mutual Fund for retail gifting-oriented investors.

The firm's core technology is a digital self-service investment platform comprising a web-based portal (hosted on a third-party wealth management infrastructure, mywealthcare.io) and native iOS/Android mobile applications enabling account opening (Individual, Joint, Corporate), subscriptions, redemptions, and real-time investment monitoring. A web-based fund calculator supports investment planning. The platform serves as the primary transactional interface for retail investors, while high-net-worth clients receive personalized wealth management advisory via relationship managers covering financial planning, estate planning, retirement planning, family office services, and education.

Revenue is generated through a hybrid model: recurring management fees on the mutual fund and alternative fund AUM base, transaction-based fees on fixed income trading (Treasury Bills, Commercial Papers, Government/Corporate Bonds, Eurobonds), and professional services fees for wealth management advisory and family office engagements. The firm employs 51-100 people across its three offices and serves primary customer segments of High-Net-Worth Individuals and retail investors, with institutional investors as a secondary segment. Leadership comprises CEO Dele Ige and CFO Abiodun Alade.

Name

PAC Asset

Legal name

PAC Asset Management Limited

Website

https://pacassetmanagement.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

PAC Asset Management is a Nigeria-based, SEC-regulated asset manager offering five mutual funds, three alternative investment funds, and wealth management advisory services to high-net-worth individuals, retail investors, and institutional clients across Nigeria and Ghana.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Small-Cap Equity (Active) (FSAAAIAC)

Keywords

• Asset management services
• Mutual fund products
• Wealth management advisory
• Fixed income trading
• Alternative investments

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: PAC Asset Management generates revenue through management fees charged on its mutual funds and portfolio management services. The company manages over ₦30 billion in assets under management across 5 active mutual funds.
2. Wealth Management Advisory: Revenue from personalized wealth management services for high-net-worth individuals, including financial planning, estate planning, retirement planning, and investment portfolio management.
3. Family Office Services: Fee-based family office services including managing financial affairs, coordinating with tax and legal professionals, administrative support, and multi-generational wealth transfer.
4. Fixed Income Trading: Revenue from fixed income portfolio management services, assisting clients in the purchase of Commercial Papers, Treasury Bills, Bonds (Government/Corporate Bonds, Eurobonds), and Fixed Income Placements.
5. Alternative Investment Management: Revenue from managing alternative investment products targeting HNIs, including Growth Fund (tech startups), Inspire Fund (creative industries), and Hospitality Fund (debt financing for hospitality sector).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PAC Asset Management is an integrated asset management firm that provides SEC-registered mutual funds across equities, fixed income, money market, and Eurobonds, alongside alternative investment funds, fixed income trading services, and personalized wealth management advisory for high-net-worth individuals. Clients access products through a digital self-service portal, mobile application, and direct advisory relationships.

Product overview

PAC Asset Management is an integrated asset management firm offering a platform of mutual funds, alternative investments, wealth management advisory services, and fixed income trading. The core product portfolio consists of five actively managed mutual funds (PACAM Balanced Fund, PACAM Equity Fund, PACAM Fixed Income Fund, PACAM Money Market Fund, and PACAM Eurobond Fund), supplemented by three alternative investment funds targeting Africa's tech ecosystem (Growth Fund), creative industries (Inspire Fund), and hospitality sector (Hospitality Fund). Wealth management services include financial planning, investment management, family office services, and education. The firm also offers a self-service digital platform (mobile app and web portal) enabling investment subscriptions, redemptions, and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• PACAM Balanced Fund SEC-registered balanced mutual fund that invests across equities and fixed income instruments, using diversification to balance equity volatility with fixed income stability.
• PACAM Equity Fund SEC-registered pure equity fund investing predominantly in a research-based portfolio of Nigerian companies listed on the Nigerian Stock Exchange, with at least 75% in diversified high-quality equities.
• PACAM Fixed Income Fund SEC-registered fixed income fund investing in FGN Bonds, Sub National Bonds, Corporate Bonds, and other investment grade fixed income instruments from Nigerian governments and large corporates.
• PACAM Money Market Fund SEC-registered money market fund that invests in high-quality short-term securities including Treasury Bills, Bank Placements, Commercial Papers, and other money market instruments.
• PACAM Eurobond Fund SEC-registered fund investing in fixed income instruments including FGN Bonds, Sub National Bonds, Corporate Bonds, and other investment grade instruments, providing exposure to Eurobond markets.
• PACAM Gift Mutual Fund Gift-oriented mutual fund designed for investing in children's futures, allowing gifting of investment units to loved ones through the digital self-service portal.
• Growth Fund Alternative investment fund designed for tech-enabled early and growth-stage startups targeting high-growth companies within Africa's dynamic tech ecosystem.
• Inspire Fund Project-based alternative fund focused on Africa's creative industries, supporting ventures in art, sports, music, movies, and fashion.
• Hospitality Fund Alternative debt fund tailored for the hospitality sector, providing capital to hotels, restaurants, and leisure establishments across Africa.
• Fixed Income Trading Services Fixed income portfolio management service assisting clients in the purchase of Commercial Papers, Treasury Bills, Government and Corporate Bonds, Eurobonds, and Fixed Income Placements in local and international markets.
• Wealth Management Services Comprehensive wealth management offering financial planning, investment management, family office services, and education, including investment portfolio management, estate and tax planning, retirement planning, and endowment services for high-net-worth individuals.
• PAC Asset Management Mobile App SEC-approved self-service digital platform available on iOS App Store and Google Play, enabling account opening (Individual, Joint, Corporate), investment subscriptions, and withdrawals at any time.

Quantifiable outcome

• Over ₦30 Billion in Assets Under Management
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PanAfrican Capital HoldingscoreOthersPAC Asset Management Limited is a member company of PanAfrican Capital Holdings, a Proprietary Investment Company with diverse interests in Investment Banking, Asset Management, Securities Trading, Private Equity, Registrar Services, Hospitality, and Agribusiness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetiva Capital Management: Nigerian asset manager running multiple mutual funds including equity, balanced, and money market funds. Comparable mid-tier competitor with similar SEC-regulated mutual fund product lineup targeting both retail and HNI segments.
• FBNQuest Asset Management: FBNQuest's asset management arm offers mutual funds, discretionary portfolio management, and HNI advisory in Nigeria and West Africa. Competes head-to-head in mutual fund product categories and shares the institutional/HNI wealth management market with PAC Asset.
• Cardinalstone Asset Management: Nigerian SEC-regulated asset manager offering mutual funds, portfolio management, and HNI advisory services. Closely comparable mid-tier competitor in scale, product mix (multiple mutual funds), and target client segments.
• Coronation Asset Management: Nigerian asset manager operating mutual funds (Coronation Money Market Fund and others) plus wealth management services. Similar SEC-regulated mid-tier positioning with comparable mutual fund product structure and HNI focus.
• United Capital Asset Management: Mid-to-large Nigerian asset manager within United Capital Plc, offering mutual funds, portfolio management, and wealth advisory. Comparable product set (equity, balanced, money market, fixed income funds) and overlapping HNI/retail client base, though larger AUM scale.
• African Alliance Insurance / African Alliance Asset Management: Nigerian financial services group offering asset management, life insurance, and pension products. Comparable diversified financial services firm with mutual fund and wealth management offerings targeted at retail and HNI segments in Nigeria.

Broad incumbents

• Stanbic IBTC Asset Management: One of the largest Nigerian asset managers, part of Stanbic IBTC Holdings (a Standard Bank subsidiary), managing multi-trillion-naira AUM across mutual funds, pensions, and institutional mandates. Direct competitor for retail mutual funds and HNI wealth management, with substantially greater scale and brand recognition.
• ARM Pensions (ARM HoldCo): Nigerian asset management, pension, and wealth advisory group managing significant AUM across mutual funds and ARM Discover funds. Directly comparable mutual fund product line (balanced, equity, money market) and HNI wealth advisory positioning.
• Old Mutual Investment Group (Africa): Pan-African investment manager offering mutual funds, unit trusts, and wealth advisory across multiple African markets including West Africa. Represents the regional/scale incumbent that PAC Asset's Ghana expansion positions the firm to compete against.

Regional players

• Sigma Pensions (Sigma Quest): Nigerian pension fund administrator with growing asset management and investment products arm. Competes for retirement-focused retail savings and institutional mandates, an adjacent category to PAC Asset's wealth management and mutual fund offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PACHoldingsLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAC Asset