Brand 9

What Brand 9 does

Brand 9 Signs (DBA Brand 9) is a privately held, family-owned signage and environmental-graphics company founded in 1986 and headquartered at 1970 Solomon St., Orange Park, Florida, with additional operations in Jacksonville, Orlando, and Miami. The company designs, fabricates, and installs signage, branded environments, wayfinding systems, and architectural/decor products for six core verticals: homebuilders and developers (Lennar, Kolter, Century, Drees, Dream Finders), military installations (NAVFAC, NAS Jax, Mayport, Camp Blanding, Kings Bay), universities and K-12 schools (UF, UNF, Edward Waters, Clay County District Schools), healthcare and corporate/real estate (Wolfson Children's, CBRE, JLL), hospitality, and churches/civic organizations. It operates as a US Government Approved Contractor with GSA, SAM, GPO, SPA, and JAGGAER registrations.

The company runs an integrated, single-roof model covering brand strategy, visual identity, creative production, campaigns, environmental graphics, signage fabrication, wayfinding design, and installation. Technical capability centers on Florida-condition engineering — hurricane-rated fabrication using marine-grade aluminum, sealed LED components, and corrosion-resistant finishes — alongside ADA-compliant wayfinding, dimensional letters, monuments, fleet/vehicle graphics, and 3D routed surfaces. The product catalog spans 24 categories across 100+ product lines, with project pricing ranging from individual signs at $50–$2,250 up to $250,000+ for master-planned community signage programs and $200,000+ for hospitality/luxury resort programs. In 2025, Brand 9 expanded into a Marketing & Branding services division (strategy, creative production, GTM campaigns, marketing measurement) layered on top of the physical-signage practice.

The business model is project-based and sales-led, with discovery-driven engagement starting on-site at the client location. Revenue is generated through custom one-time signage projects plus professional-services fees for strategy/branding/campaign work, plus unit-priced product sales (banners, squadron signs, wall signs) shipped globally. The company is held under Hartley Capital, operates with 11–50 employees, and sells both regionally across Florida and nationwide — including global shipping of individual sign products to military branches and government divisions worldwide. It holds BBB accreditation, AAIR™ Verified Credential 58/100, and memberships in NEFBA, FHBA, and NAHB.

Name

Brand 9

Legal name

Brand 9 Signs

Website

https://brand9signs.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand 9 Signs is a Florida-based, family-owned designer and fabricator of signage, branded environments, and wayfinding systems founded in 1986, serving homebuilders, military installations, universities, healthcare, corporate, and hospitality clients nationwide with integrated strategy, design, fabrication, and installation under one roof.

Ownership category

akta.pro rank

Product category

Custom Signage Fabrication and Environmental Graphics

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAA

Brand Strategy & Positioning

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Custom signage fabrication
• Environmental graphic design
• Wayfinding system design
• Architectural sign installation
• Brand strategy services

Headquarters

HQ city

Orange Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Signage Design, Fabrication & Installation: End-to-end signage production including entry monuments, wayfinding systems, branded environments, environmental graphics, and architectural signs. Project-based pricing ranging from custom quotes for small items to full signage programs for master-planned communities.
2. Marketing & Branding Services: Strategy, creative production, campaign execution, and marketing measurement for homebuilders, developers, and commercial clients. Integrated with physical signage for coordinated launches.
3. Custom Sign Products: Individual signage products including dimensional letters, cabinet signs, post and panel signs, banners, wall signs, LED illuminated signs. Prices range from $50-$2,250+ depending on product type and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brand 9 Signs designs, fabricates, and installs custom signage, environmental graphics, and wayfinding systems for commercial and institutional clients. The company operates as a full-spectrum branding partner, delivering strategy, creative production, and physical brand infrastructure (monuments, dimensional letters, branded environments, vehicle graphics) under one roof from its Florida manufacturing facility.

Product overview

Brand 9 Signs is a full-spectrum branding, signage, and environmental-graphics company offering strategy, design, fabrication, and installation under one roof. The product portfolio is organized around six core service disciplines—Brand Strategy & Consulting, Brand Creative & Visual Identity, Environmental Graphics & Branded Environments, Signage Design/Fabrication & Installation, Wayfinding Systems, and Development Programs—supplemented by a Marketing & Branding service covering brand strategy, visual identity systems, creative production, go-to-market campaigns, and marketing measurement. The extensive product catalog spans 24 categories across 100+ product lines including: 3D Surfaces, Architectural Products, Architectural Signs, Art, Banners, Branded Environments, Builder Signage, Church Branding, Corporate Branding, Dimensional Letters, Environmental Graphic Design, Government Agencies (including Military Signs), Graphics (Fleet Wraps & Vehicle Graphics), Home Builder Marketing, Hospitality Signage, LED Illuminated Signs, Monument Signs, Office Displays, Property Branding, School Branding, Wall Signs, and Wayfinding Signs. The company serves homebuilders and developers (Lennar, Kolter, Century, Drees, Dream Finders), military installations (NAVFAC, NAS Jax, Mayport, Camp Blanding, Kings Bay), universities and schools (Edward Waters, UNF, Clay County), healthcare facilities (Wolfson Children's), and corporate clients (CBRE, JLL) across Florida and nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Consulting Brand strategy consulting service for homebuilders, developers, military programs, and corporate clients defining brand positioning, narrative, and rollout planning for communities and campuses.
• Brand Creative & Visual Identity Visual identity development including logo systems, typography, color/layout standards, and graphic standards manuals for large signage programs and military base-wide wayfinding.
• Environmental Graphics & Branded Environments Design and installation of branded interior and exterior environments for model homes, sales centers, offices, military facilities, and storytelling installations.
• Signage Design, Fabrication & Installation End-to-end production of community entries, monuments, pylon signs, home-builder exterior signs, bandit programs, and military base ID/security/operational signage with turnkey permitting and installation.
• Wayfinding Systems Strategy, mapping, sign hierarchies, and message schedules for interior and exterior routing across communities, campuses, hospitals, and military bases, including ADA-compliant components.
• Development Programs Scaled signage and interior display programs for national and regional homebuilders, including community packages, model home environments, and multi-division rollout systems.
• Marketing & Branding Services Full-service marketing including brand strategy, visual identity systems, creative production, go-to-market campaigns, community launch programs, military/government marketing, and marketing measurement.
• Monument Signs Custom-fabricated monument signs for businesses, communities, and entry features, priced $4,000-$30,000 installed for standard projects and above $40,000 for large custom entry monuments.
• Homebuilder Signage Programs Master-planned community signage programs for homebuilders priced $25,000-$250,000, covering primary entry monuments, secondary monuments, amenity and model-home signage, and wayfinding.
• Hospitality & Luxury Resort Signage Hospitality and luxury resort signage programs priced $15,000-$200,000+ including entry monuments, wayfinding, room identification, and amenity signage.
• Military Base Signage Military base signage including wall signs, squadron signs, acrylic signs, and base-wide wayfinding delivered as a US Government Approved Contractor to NAVFAC, NAS Jax, Mayport, Camp Blanding, and Kings Bay.

Quantifiable outcome

• Owl-wing brand mentions grew from ~700 in year one to 2,000+ cumulative across social media, newsletters, and local media by early 2026 for Spring Park Elementary
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poblocki Sign Company: Family-owned signage fabricator specializing in healthcare, education, hospitality, and corporate environments — directly overlapping Brand 9's university, healthcare, and hospitality verticals. Comparable integrated design-fabricate-install model.
• Signarama: Franchise signage company producing custom signs, vehicle wraps, banners, and dimensional letters for SMB and enterprise customers. Directly comparable product offering to Brand 9 with broader franchise-driven geographic coverage.
• FASTSIGNS: Largest franchise signage network in North America, offering design, fabrication, and installation across signs, banners, vehicle wraps, and branded environments. Directly comparable to Brand 9 in product scope and customer mix, with significantly broader geographic reach via franchising.
• ASI Sign Systems: Architectural signage manufacturer producing wayfinding systems, identity signage, and ADA-compliant interior/exterior signs for healthcare, education, and corporate clients — overlapping Brand 9's wayfinding and architectural product lines.
• Gemini Incorporated: Manufacturer of dimensional letters, plaques, and architectural signage products serving sign shops and end-users nationwide. Comparable product category to Brand 9's dimensional letters and architectural signs, though primarily product supply rather than full-service design-build.
• Design Communications Ltd (DCL): Environmental graphic design and signage firm delivering branded environments, donor recognition, and wayfinding for healthcare, higher education, and corporate clients. Comparable integrated EGD-plus-fabrication model.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm operating at the brand strategy and identity layer that Brand 9's newly launched marketing services division now competes in. Overlaps on visual identity, brand systems, and signage standards, but without the in-house fabrication depth.
• YESCO: One of the largest U.S. sign manufacturers and installers, with capabilities spanning architectural signage, LED displays, and large-scale fabrication. Competes with Brand 9 on commercial and architectural signage but at far greater scale and broader geographic reach.
• Interbrand: Global brand strategy and design consultancy competing in the upstream strategy and identity layer that Brand 9 has expanded into. Provides benchmarking for premium brand work but lacks Brand 9's physical-signage fabrication capability.

Regional players

• Reece Signs: Florida-based sign manufacturer and installer serving the Southeast with architectural signs, monuments, and wayfinding. A direct regional competitor for Brand 9's Florida-based commercial, hospitality, and healthcare clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand 9