Good Morning Sports

What Good Morning Sports does

Good Morning Sports S.R.L. is a privately held sports business consultancy founded in 2020, incorporated in Argentina under the legal name GOOD MORNING SPORTS S.R.L. and headquartered in Buenos Aires. The company operates offices in Buenos Aires (Argentina), Barcelona (Spain), and Geneva (Switzerland), and reports a headcount of 1-10 employees. Its core offering is a portfolio of professional services aimed at connecting sports properties (leagues, clubs, federations) with corporate brands seeking sponsorship, marketing, and engagement opportunities, including advisory services, sponsorship brokerage, incentives and loyalty programs, event experiences, and content and business development work.

The firm's flagship platform is the SPORTBIZ International Sport Business Congress, a recurring event series held across Miami, Peru, Europe, Honduras, and Bolivia, used as the primary go-to-market channel and networking venue. A strategic educational partnership with the Johan Cruyff Institute extends the offering into sports management courses, postgraduate programs, and master's degrees. The company also leverages a broad partner network spanning global sports organizations (IOC, FIFA, NBA, Bundesliga, La Liga, FC Barcelona, Bayern Munich, Real Madrid, Formula 1, Euroleague, FIBA, MLS, CONMEBOL, CONCACAF, Club América, Ironman), media and data providers (Nielsen Sports, Sportradar, YouGov, Warner Bros Discovery Sports, TikTok), and commercial partners (Fanatics, Hilton, UNICEF, GSIC) to support client engagements.

The business model is event-driven B2B professional services with no disclosed pricing or revenue figures. Marketing and distribution rely on direct enterprise sales, the SPORTBIZ congress series, the corporate website, newsletter subscriptions, and social media presence. No AI, software product, funding rounds, M&A activity, or executive team information is disclosed in the available data.

Name

Good Morning Sports

Legal name

GOOD MORNING SPORTS S.R.L.

Website

https://gmorningsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Morning Sports is a privately held Argentine sports business consultancy (1-10 employees) that connects sports properties and corporate brands through advisory services, sponsorship brokerage, and the SPORTBIZ international sports business congress series, operating across Buenos Aires, Barcelona, and Geneva.

Ownership category

akta.pro rank

Product category

Sports Business Consulting

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Sports business consulting
• Sports marketing services
• Sports sponsorship advisory
• Event management congress
• Sports business networking

Headquarters

HQ city

Concepción De Buenos Aires

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sports Business Consulting and Advisory: The company provides sports business expertise combining marketing and international business knowledge to facilitate partnerships between brands and sports properties
2. Event Management and Congress Organization: Organizing international sports business events and congresses under the SPORTBIZ brand, creating platforms for networking and business development in the sports industry

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Good Morning Sports is a sports business consultancy that combines marketing and international business expertise to professionalize the sports industry. It delivers the SPORTBIZ International Sport Business Congress platform alongside marketing, sponsorship, experiences, incentives, and learning services that connect brands with sports properties and organizations worldwide.

Product overview

Good Morning Sports is a sports business services company offering a portfolio of interconnected services including the SPORTBIZ International Sport Business Congress for networking, Marketing Services for content and business development, Learning Programs through Johan Cruyff Institute partnership for sports management education, Experiences for business-passion events, Incentives for loyalty building, and Sponsorship Services connecting brands with sports properties. The company operates globally with offices in Buenos Aires, Barcelona, and Geneva.

Differentiator

Problem solved

Functional benefit

Products and services

• SPORTBIZ International Sport Business Congress International Sport Business Congress platform that fosters networking and business opportunities within the sports industry, held across Miami, Peru, Europe, Honduras, and Bolivia under the SPORTBIZ brand.
• Marketing Services Content and Business Development services combining marketing expertise with sports industry knowledge to create commercial opportunities for sports organizations and brands.
• Learning Programs Educational programs delivered in partnership with Johan Cruyff Institute offering courses, postgraduates, and master's programs in sports business management for sports business professionals.
• Experiences Event experiences that combine business objectives with sports passion, creating memorable business and networking moments for participants.
• Incentives Programs focused on building loyalty through sports, including acquisition, retention, and loyalty strategies for corporate clients.
• Sponsorship Services Connection services linking brands with sports properties to create mutually beneficial sponsorship relationships.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core, flagship and minor.

• SPORTBIZcoreStrategic or Co-development PartnerCo-organizer of international sports business congresses. Good Morning Sports partners with SPORTBIZ to deliver events in Miami, Peru, Europe, Honduras, and Bolivia, creating networking platforms for sports business development.
• Johan Cruyff InstitutecoreStrategic or Co-development PartnerEducational partnership for sports business learning and professional development. The institute offers courses, postgraduates, and master's programs in sports management, complementing Good Morning Sports' professionalization mission.
• International Olympic Committee (IOC)flagshipStrategic or Co-development PartnerPartner organization from the global sports network, representing the highest level of sports governance and business opportunities.
• FIFAflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to world football business opportunities.
• NBAflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to professional basketball business opportunities.
• BundesligaflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to German football league business opportunities.
• La LigaflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to Spanish football league business opportunities.
• FC BarcelonaflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to one of the world's most recognized football clubs' business ecosystem.
• Bayern MunichflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to German football powerhouse's business opportunities.
• EuroleaguecoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to European basketball business opportunities.
• FIBAcoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to international basketball governance and business opportunities.
• MLS (Major League Soccer)coreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to North American soccer business opportunities.
• CONMEBOLcoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to South American football confederation business opportunities.
• CONCACAFcoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to North/Central American and Caribbean football business opportunities.
• Club AméricacoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to Mexican football club business ecosystem.
• Real MadridflagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to one of the world's most prestigious football clubs' business opportunities.
• Nielsen SportscoreTechnology or IntegrationSports data and analytics partner providing market intelligence and measurement capabilities for sports business decisions.
• SportradarcoreTechnology or IntegrationSports data technology partner providing sports data, analytics, and integrity services.
• FanaticscoreStrategic or Co-development PartnerSports merchandise and licensing partner providing e-commerce and licensed product expertise.
• Formula 1flagshipStrategic or Co-development PartnerPartner organization from the global sports network, providing access to motorsport business opportunities.
• IronmancoreStrategic or Co-development PartnerPartner organization from the global sports network, providing access to triathlon and endurance sports business opportunities.
• Warner Bros Discovery SportscoreStrategic or Co-development PartnerMedia and sports broadcasting partner providing sports media rights and content distribution expertise.
• GSIC (Global Sports Innovation Center)coreStrategic or Co-development PartnerSports technology innovation partner providing access to sports tech ecosystem and innovation networks.
• UNICEFcoreStrategic or Co-development PartnerSocial responsibility partner for sports-based humanitarian initiatives and corporate social responsibility programs.
• YouGovcoreTechnology or IntegrationMarket research and analytics partner providing consumer insights and brand perception data for sports marketing.
• TikTokcoreTechnology or IntegrationDigital platform partner for sports content distribution and social media marketing.
• VB SportsminorStrategic or Co-development PartnerSports business partner in the network ecosystem.
• HiltonminorStrategic or Co-development PartnerCorporate partner providing hospitality services for sports events and incentive programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Infront Sports & Media: International sports marketing company managing media rights, sponsorship, and event operations for major sports properties. Comparable to Good Morning Sports' sponsorship and event-driven advisory, with a much larger roster of exclusive partnerships.
• Sportfive: International sports business agency providing sponsorship, media rights, and event management services. Comparable to Good Morning Sports' brand-property matchmaking and SPORTBIZ event model, with a stronger European football focus.
• IMG (Endeavor): Global sports and entertainment agency providing consulting, event management, licensing, and media rights services. Comparable to Good Morning Sports across advisory and event services, but operating at multi-billion-dollar scale across many sports.
• CSM Sport & Entertainment: Chime Communications-owned sports and entertainment consultancy offering sponsorship, communications, and event services. Comparable in scope to Good Morning Sports' SPORTBIZ and advisory services, with broader geographic footprint and corporate backing.
• Wasserman: Global sports marketing and talent management firm with consulting, sponsorship, and events divisions. Comparable in offering set to Good Morning Sports' portfolio (advisory, sponsorship, events) but at much larger scale.

Direct peers

• Octagon: Global sports marketing and advisory consultancy offering sponsorship strategy, brand activation, and event services. Directly comparable to Good Morning Sports' brand-property matchmaking and event-driven GTM, but at vastly larger scale with dedicated global offices.
• Two Circles: Sports marketing agency focused on data-driven sponsorship and fan engagement strategy. Closely comparable to Good Morning Sports' brand-sports property advisory offering, with stronger proprietary data analytics capability.

Emerging players

• SPORTSCOMM: Sports marketing and communications consultancy focused on Latin American sports properties. Comparable in geographic focus (LatAm sports business) and advisory offering, though at a different scale.

Others

• Nielsen Sports: Sports data, analytics, and market intelligence provider. Listed as a Good Morning Sports partner and comparable as a sports business ecosystem participant, though operating as an infrastructure/data vendor rather than a consultancy.
• Johan Cruyff Institute: Educational institution offering sports management courses, postgraduates, and master's programs. Already a strategic partner of Good Morning Sports, and the closest peer in the education segment they operate within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/good-morning-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morning Sports