Tirota

What Tirota does

Tirota is a communications and engagement agency operating as a partnership-structured joint venture, founded in 2019 between Tiller, LLC (New York, founded 2003) and Robertson Taylor Partners (Los Angeles, founded 2016). The firm specializes in purpose-driven entertainment, combining advocacy marketing with entertainment public relations to serve film and television production companies, independent filmmakers, Fortune 500 corporations, and foundations or nonprofits. Services span advocacy campaigns, strategic partnerships, website development, social media campaigns, and traditional PR, with the firm extending into content IP through co-productions and creator-development programs.

The firm has built its market position around a niche intersection of social impact and entertainment. Its 2018 commissioned consumer survey (1,000 Americans) on purpose-driven entertainment established an evidence base for its pitch narrative, and notable project work includes the Foster Boy film — partnered with Shaquille O'Neal and Branded Pictures Entertainment — which won awards at more than a dozen film festivals following its September 25, 2020 release. In July 2020, the firm launched the Tirota/Finish Line Social Impact Script Competition, extending into script sourcing and content development.

Tirota operates as a boutique professional-services firm with 1-10 employees and revenue generated through project-based fees and partnership arrangements. It has not disclosed external funding rounds, and growth indicators (headcount, revenue, ARR) are not publicly available. The senior leadership team draws on decades of entertainment-industry experience, including former Academy executive roles and senior editorial positions at LA Times, Variety, and Deadline, providing the relationships that anchor its distribution advantage.

Name

Tirota

Legal name

TIROTA

Website

http://www.tirota.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tirota is a purpose-driven entertainment communications agency, formed as a 2019 joint venture between Tiller and Robertson Taylor Partners, providing advocacy campaigns, strategic partnerships, and PR to film studios, independent filmmakers, Fortune 500 firms, and nonprofits.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communications and Marketing Services: Professional services fees for designing and executing communications campaigns that increase awareness of societal causes and efforts of clients to make a difference. Includes advocacy campaigns, strategic partnerships development, website development, social media campaigns, and traditional PR.
2. Script Competition Management: Managing the Tirota/Finish Line Social Impact Script Competition, including winning scripts receiving $1,000 option and opportunity for pitches to industry members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Tirota is a communications and engagement agency that helps entertainment companies, filmmakers, corporations, and nonprofits maximize both the social impact and commercial success of purpose-driven content. It delivers advocacy campaigns, strategic partnerships, website development, social media campaigns, and traditional PR support integrated throughout the entertainment content lifecycle from concept through release. The firm operates as a joint venture between Tiller, LLC and Robertson Taylor Partners, and also runs the Tirota/Finish Line Social Impact Script Competition.

Product overview

TIROTA is a communications and engagement agency that combines advocacy marketing with entertainment PR. The company operates as a partnership between Tiller, LLC and Robertson Taylor Partners, offering a suite of core services including Advocacy Campaigns, Strategic Partnerships, Website Development, Social Media Campaigns, and Traditional PR. These services are organized around supporting purpose-driven entertainment content through its full lifecycle, from concept development through greenlight, production, post-production, and release. The company also operates the Tirota/Finish Line Social Impact Script Competition as a program to identify and support screenwriters focused on social awareness, and has co-produced the film 'Foster Boy' as part of its advocacy-driven entertainment initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Tirota/Finish Line Social Impact Script Competition: A scriptwriting competition celebrating writers of film and television screenplays that raise awareness and inspire action on critical social issues.

Products and services

• Advocacy Campaigns Communications campaigns designed to increase awareness of urgent societal causes and issues and the efforts of clients to make a difference. Targeted at entertainment companies, corporations, foundations, and nonprofits seeking purpose-driven engagement.
• Strategic Partnerships Connects clients with potential allies through Tirota's relationships with entertainment-focused organizations, associations, and advocates for social change in both non-profits and business.
• Website Development Designs and launches web presences for clients, ranging from cutting-edge destination sites to cost-effective approaches that promote content and engage audiences.
• Social Media Campaigns Creates effective and innovative social media-based campaigns that maximize viral opportunities and augment traditional media visibility cost-efficiently.
• Traditional PR Showcases client accomplishments, launches new brands and projects, and illuminates significant societal and industry trends through deep ties to news media across entertainment, social advocacy, and the non-profit and corporate worlds.
• Tirota/Finish Line Social Impact Script Competition An annual screenwriting contest that celebrates writers of scripts for film and television that are pro-social, raising awareness and inspiring action. Winning scripts are awarded a $1,000 option and opportunity for pitching to socially-conscious entertainment industry members. Hosted on FilmFreeway.

Quantifiable outcome

• 80% of Americans attracted to entertainment addressing social issues
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and notable.

• Finish Line Script CompetitioncoreGTM or Marketing Partner · 1 July 2020Strategic partnership between Tirota and Finish Line Script Competition to launch the Tirota/Finish Line Social Impact Script Competition. The competition celebrates writers of scripts for film and television that are pro-social, raising awareness and inspiring action. Winning scripts receive $1,000 option and opportunity to be pitched to socially-conscious industry members.
• Shaquille O'NealflagshipStrategic or Co-development Partner · 1 January 2019NBA Hall of Famer Shaquille O'Neal served as executive producer on Foster Boy film, for which Tirota principals acted as co-producers. Tirota helped develop a platform for audiences to advocate for safer foster care, support outreach efforts, and learn about becoming foster families.
• Green Book Production TeamnotableOthersRobertson Taylor Partners worked on communications for Green Book, which was nominated for Best Picture at the Oscars. Cited as example of purpose-driven entertainment that achieved both critical and commercial success.
• BlacKkKlansman Production TeamnotableOthersCited alongside Green Book as examples of issue-oriented films that achieved success. BlacKkKlansman was also nominated for Best Picture at the Oscars.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sunshine Sachs Morgan & Lylis: One of the largest entertainment and purpose-driven public relations firms in the US, representing talent, brands, and nonprofits at the intersection of entertainment and social impact. Most directly comparable peer to Tirota's advocacy + entertainment PR positioning.
• 42West: Full-service entertainment PR and strategic communications agency serving film studios, talent, and entertainment companies. Closely aligned with Tirota's entertainment publicity and awards-campaign work.
• ID PR: Bicoastal entertainment and lifestyle PR firm with strong film and awards-season practice. Directly comparable on entertainment communications services and client profile.
• BerlinRosen: Major advocacy, issue, and public affairs PR firm working with nonprofits, foundations, and causes. Comparable to Tirota's Tiller-side advocacy marketing capability and nonprofit/cause client base.
• Fenton Communications: Long-standing social impact and cause-driven public relations agency serving nonprofits and foundations. Strong overlap with Tirota's advocacy marketing and cause-based campaign work.
• SKDKnickerbocker: Top-tier public affairs and advocacy firm with significant issue-campaign capabilities for Fortune 500 and nonprofit clients. Closely matches Tirota's corporate advocacy and strategic philanthropy offering.
• Bully Pulpit Interactive: Digital-first communications and advocacy firm blending creative, paid media, and analytics for cause-driven campaigns. Comparable to Tirota's social media campaigns and digital advocacy stack.
• imre: Marketing communications agency with deep entertainment and purpose-driven marketing practices, including cause-marketing campaigns for major brands. Directly comparable to Tirota's entertainment + cause integration.
• GMMB: Cause-driven advertising and communications agency working with major nonprofits, foundations, and corporations on issue campaigns. Strong analog to Tirota's advocacy marketing services.
• Polskin: Entertainment publicity and strategic communications firm serving film, TV, and streaming clients on awards campaigns and talent representation. Comparable to Tirota's entertainment PR capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wearetirota

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirota