CherryArts

What CherryArts does

CherryArts is a Denver, Colorado-based nonprofit organization founded in 1991 that operates under the "Art for Everyone" mission to expand public access to arts experiences and art education. The organization produces two signature annual events — the Cherry Creek Arts Festival and the Denver Chalk Art Festival — which serve as its primary community engagement vehicles and feature exhibiting artists, performing artists, culinary artists, and ticketed VIP experiences. Beyond festivals, CherryArts runs a portfolio of educational programs including Art Kits ($25 each), Art Camp, Mobile Art Gallery, Mobile Art Cart, and the Student Art Buying Program, with distribution through both its own e-commerce shop and school partnerships across Colorado.

The organization's revenue model is diversified across merchandise sales (annual and archival festival posters priced $20-$45, notecards, art kits), donations and patron programs (general donations $25-$5,000, Student Art Buying Patron Program $500-$5,000), event ticketing and VIP experiences at the Cherry Creek Arts Festival, and corporate sponsorship through formal Corporate Donor Opportunities. CherryArts serves five primary stakeholder segments: students and youth, visual and emerging artists, art patrons and donors, the general public, and educators and schools. Marketing is conducted through the cherryarts.org website, social media channels (Facebook, Instagram, YouTube, TikTok), email newsletter, volunteer programs, and the festivals themselves. Distribution is primarily regional (Colorado), delivered through the online shop, physical festival events, mobile educational units, and institutional school partnerships.

Leadership comprises CEO Tara Brickell, Chief Product Officer Jeff Pfeifer, and Chief of Staff Sarah Gieringer. The organization is privately held as an independent nonprofit, with no parent company, institutional investors, or public listing. There is no evidence of AI, machine learning, or proprietary technology capabilities; the organization's competitive moat rests on 35 years of community programming, brand recognition in the Denver market, established event infrastructure, and a multi-stakeholder ecosystem of artists, donors, schools, and sponsors.

Name

CherryArts

Legal name

CherryArts

Website

https://cherryartshop.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

CherryArts is a Denver-based 501(c)(3) nonprofit founded in 1991 that expands access to arts and art education through the Cherry Creek Arts Festival, Denver Chalk Art Festival, Art Kits, Mobile Art Gallery, and school-based educational programs serving students, artists, donors, and the Colorado community.

Ownership category

akta.pro rank

Product category

Arts Education and Community Arts Events

NAICS

Art Dealers (459920), Fine Arts Schools (611610)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Family, Kids & Education Fairs (MPAGAFAH), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Arts education programs
• Community arts festivals
• Nonprofit arts organization
• Art exhibitions events
• Festival merchandise sales

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: Sale of art-related merchandise including posters, notecards, and art kits through the organization's online shop. Products include annual festival posters ($20-$45), art kits ($25), and various artist-created items.
2. Donations and Patron Programs: Accepts donations ranging from $25 to $5,000, including the Student Art Buying Patron Program ($500-$5,000) and Donate Art Kits to Students ($25-$625). Positioned as a nonprofit arts organization celebrating 35 years of operation.
3. Event Ticketing and VIP Experiences: Revenue from ticketed events at festivals including Opening Night, Workshop, and Festival VIP experiences at the Cherry Creek Arts Festival.

Pricing tiers

Distribution channels6 records

Marketing channels5 records

Core offering

CherryArts is a Denver-based nonprofit that operates the annual Cherry Creek Arts Festival and Denver Chalk Art Festival, runs art education programs (Art Kits, Art Camp, Mobile Art Gallery, Mobile Art Cart, Student Art Buying Program), and sells festival posters, notecards, and educational art kits through an online shop while accepting donations and patron sponsorships to fund its mission of "Art for Everyone."

Product overview

CherryArts is a non-profit arts organization offering a portfolio of products centered around art education and annual art festivals. The product line consists primarily of festival posters (annual commemorative artworks), educational Art Kits, and donation-based giving programs. The core offerings include the Cherry Creek Arts Festival and Denver Chalk Art Festival events, complemented by education programs such as Mobile Art Gallery, Mobile Art Cart, Art Camp, and the Student Art Buying Program. The shop products include current and archival festival posters, Art Kits for educational use, and various donation tiers supporting art education initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Cherry Creek Arts Festival: Annual arts festival organized by CherryArts featuring exhibiting artists, culinary artists, performing artists, and ticketed events.
• Denver Chalk Art Festival
• Art Kits
• Art Camp
• Mobile Art Gallery
• Student Art Buying Program

Products and services

• Cherry Creek Arts Festival

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Cherry Creek Arts Festival SponsorscoreOthersCorporate and individual sponsors supporting the annual Cherry Creek Arts Festival. The festival offers Corporate Donor Opportunities including various sponsorship levels for brands seeking visibility at one of Denver's premier arts events.
• Schools and Educational InstitutionscoreStrategic or Co-development PartnerPartnerships with schools for delivery of Mobile Art Gallery, Art Kits, and Student Art Buying Program. Resources for Teachers page indicates collaborative educational programming.
• Emerging Artist Program PartnersminorStrategic or Co-development PartnerSupport for emerging artists through exhibition opportunities, mentorship, and professional development at festival events.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Americans for the Arts: National nonprofit advocacy and service organization for the arts. Comparable mission around expanding access to arts experiences and supporting arts education, but operating at a national policy and grantmaking scale rather than direct program delivery.
• Denver Art Museum: Major regional art museum also based in Denver. Comparable as a Colorado arts nonprofit serving overlapping audiences and competing for the same corporate sponsors and donors, but operating a permanent collection rather than festivals.
• National Art Education Association: Largest professional association for art educators in the US. Adjacent to CherryArts' educational mission at a national advocacy and membership scale rather than direct program delivery.

Direct peers

• Lower Manhattan Cultural Council: Nonprofit arts organization supporting artists and producing public cultural programming. Comparable in artist development programs (akin to Emerging Artist Program) and community arts programming structure.
• Sarasota Chalk Festival: Annual nonprofit chalk art festival featuring large-scale street paintings by invited artists. Direct format peer to CherryArts' Denver Chalk Art Festival with similar community participation model.
• Young Audiences: National nonprofit network dedicated to arts education in schools. Directly comparable to CherryArts' Mobile Art Gallery, Art Kits, and school partnership programs in delivering art education to K-12 students.
• Sausalito Art Festival: Long-running nonprofit arts festival on the San Francisco Bay featuring juried artist exhibitors, music, and food. Directly comparable to CherryArts' flagship festival model in structure, scale, and nonprofit governance.
• City Parks Foundation: NYC nonprofit producing free cultural programming in public spaces including arts festivals and education. Comparable model of nonprofit-driven outdoor cultural events and educational outreach in a major metro area.
• Festival of Arts of Laguna Beach: Annual California arts festival featuring exhibiting visual artists, performance, and culinary programming. Closely comparable business model to Cherry Creek Arts Festival — nonprofit festival operator with ticketed events, artist applications, and patron programs.
• Arts for Learning: Nonprofit organization providing arts education programs, residencies, and outreach to students. Closely comparable educational delivery model and student/youth segment focus to CherryArts' education portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CherryCreekArtsFest
• Facebookfacebook.com/CherryArts
• Instagraminstagram.com/cherryarts
• TikToktiktok.com/@cherryartsco
• Xx.com/CherryArts
• LinkedInlinkedin.com/company/cherryarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CherryArts