Bit & Plus

What Bit & Plus does

Bit & Plus (비트앤플러스) is a South Korean private company founded in 2017 that develops IoT-based smart city platforms combining Bluetooth Low Energy (BLE) device hardware, mobile applications, and backend systems. The company operates three core product lines: a contactless bus boarding and alighting system for public transit operators, an integrated management platform for residential apartment complexes, and a smart senior care platform for elderly monitoring and assistance. These platforms target three distinct Korean institutional buyer segments — bus transit operators, apartment management bodies and housing cooperatives, and senior care or welfare organizations — and are sold via direct B2B sales.

The company's underlying technology stack centers on proprietary BLE devices that interface with mobile apps and cloud-based management platforms, with AI platform integration referenced as a component of the architecture. The leadership team includes a CEO with prior mobile and LTE communications experience at LGU+, a CTO with security software background from Hancom and Secure-i, and a director with prior leadership roles at Samsung SDS and Naver. The publicly listed team consists of six members, though actual headcount is not disclosed.

Bit & Plus generates revenue through licensing and deployment of its smart city platforms to institutional clients in South Korea, with revenue mechanics described as project-based or subscription-based deployment fees. Pricing is not publicly disclosed. The company operates exclusively within the domestic South Korean market from its headquarters in Yeongdeungpo-gu, Seoul. No public funding rounds, revenue figures, customer logos, or partnership agreements have been disclosed, limiting external visibility into commercial scale.

Name

Bit & Plus

Legal name

(주)비트앤플러스

Website

https://bitnplus.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Bit & Plus is a South Korean IoT smart city platform provider founded in 2017, offering BLE-based contactless transit boarding, residential complex management, and senior care monitoring solutions to Korean institutional buyers via direct B2B sales.

Ownership category

akta.pro rank

Product category

Smart City Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

akta.pro secondary industries

Building Automation & Controls (BAS/BMS) (HSAPAPAA), Technology Assistance & Digital Support for Seniors (HSABAAAH)

Keywords

• Smart city platforms
• Contactless transit systems
• BLE IoT devices
• Residential management software
• Smart senior care

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart City Platform Licensing & Deployment: Bit & Plus generates revenue through licensing and deploying its proprietary smart city platforms (residential management, transit, and senior care) to institutional clients such as apartment management bodies, transit authorities, and healthcare organizations. Revenue appears to be project-based or subscription-based deployment fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bit & Plus develops and deploys three proprietary smart city platforms—a contactless bus boarding system, an integrated apartment complex management platform, and a smart senior care platform—all built on its BLE device, mobile application, and AI backend technology stack. The products are sold directly to South Korean institutional clients such as apartment management bodies, public transit operators, and senior care organizations as deployable platform solutions rather than standalone consumer apps.

Product overview

Bit & Plus (비트앤플러스) offers a portfolio of three integrated smart platform solutions: the 비접촉 버스승하차 시스템 (Non-contact Bus Boarding/Alighting System) for smart transit, the 공동주택 통합관리 플랫폼 (Integrated Residential Complex Management Platform) for building and resident management, and the 스마트 실버케어 플랫폼 (Smart Senior Care Platform) for elderly care services. These three platforms operate as distinct product lines serving smart city infrastructure, residential management, and senior care verticals respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Contactless Bus Boarding/Alighting System (비접촉 버스승하차 시스템) A touchless bus boarding and alighting system for public transit operators that uses BLE (Bluetooth Low Energy) device technology to enable passengers to board and disembark buses without physical contact. The product supports smart transit applications including contactless passenger handling and fare management integration.
• Integrated Residential Complex Management Platform (공동주택 통합관리 플랫폼) An integrated digital platform for residential apartment and housing complex administration that consolidates facility management, security monitoring, utility management, and resident service communication. The platform is targeted at apartment complex management bodies, housing cooperatives, and property management firms operating multi-family residential buildings in South Korea.
• Smart Senior Care Platform (스마트 실버케어 플랫폼) A smart care platform for senior citizens and elderly individuals that integrates BLE-based wearable devices and mobile applications to provide continuous health monitoring, safety alerts, and care service coordination. The product is designed for senior care facilities, welfare organizations, and healthcare providers serving elderly populations in South Korea.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• KT (Korea Telecom): Korean telecom incumbent with IoT, smart-city, and eldercare platform businesses. Comparable to Bit & Plus as it operates across smart-transit, building, and silver-care verticals using IoT connectivity — though at incumbent scale.
• SK Telecom: Korean carrier with smart-city, IoT, and senior-care service initiatives. Comparable because it competes for similar Korean public-sector smart-city contracts and IoT platform deployments.
• Samsung SDS: Korea's largest enterprise IT services and smart-city platform provider. Directly comparable to Bit & Plus because it sells integrated city, building, and public-sector digital platforms to Korean institutional buyers, though at vastly greater scale and breadth.
• LG CNS: Major Korean SI/IT-services firm with smart-city, transportation, and building-management offerings. Comparable to Bit & Plus because it sells into the same Korean municipalities, transit operators, and large property managers with smart-city platform solutions.
• Cisco (IoT / Smart City solutions): Global networking and IoT platform vendor with smart-city, building, and connectivity offerings. Comparable to Bit & Plus thematically because its IoT and smart-building portfolio overlaps with Bit & Plus' BLE-based platforms, though at global scale.
• Hyundai Autoever: IT services arm of Hyundai Motor Group serving Korean public sector and enterprise. Comparable to Bit & Plus as a broad incumbent competing for the same smart-city and digital-platform RFPs in Korea.

Direct peers

• Zigbang (직방): Korean apartment management and proptech platform. Comparable to Bit & Plus because it serves apartment complexes with integrated management, resident services, and facility-management features — directly overlapping with Bit & Plus' residential complex platform.
• Kakao Mobility: Operator of Korea's dominant transit/mobility payment and ticketing platforms (including bus/metro fare). Comparable to Bit & Plus specifically in the contactless bus boarding vertical, where Bit & Plus' BLE system competes with Kakao's mobile-ticketing solutions.
• Carepartner (케어파트너): Korean digital senior-care and welfare services platform. Comparable to Bit & Plus because it provides technology-enabled elderly monitoring and care coordination — directly competing in the smart senior care vertical.

Emerging players

• AptIT (앱잇) / Dabang (다방) proptech: Korean proptech platforms focused on residential rental and building services. Comparable to Bit & Plus as a partial-overlap emerging player in the apartment/building management software segment in Korea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bit & Plus