Signaux Girod SA

Name

Signaux Girod SA

Legal name

Signaux Girod SA

Website

https://signaux-girod.com

Company type

Public

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Road Safety Signage and Urban Furniture Manufacturing

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL)

akta.pro secondary industries

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN), Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE)

Keywords

• Road safety signage
• Urban furniture manufacturing
• Traffic sign installation
• Ground marking services
• Construction site signage

Headquarters

HQ city

Morez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of road safety signage (police, directional, construction), urban furniture, road marking materials, and custom signage solutions. One-time product sales to government and private sector clients.
2. Service Provision: Installation, maintenance, road marking, and construction site safety equipment rental services. Ongoing service contracts for municipalities and public works companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Signaux Girod designs, manufactures, installs, maintains, and leases road safety signage (police, directional, construction site), urban furniture, ground marking products, and traditional enamelled street/house identification plates. The company operates a vertically integrated model serving municipalities, public works companies, schools, campsites, and private enterprises across France through 26 regional agencies, complemented by professional services for installation, maintenance, and equipment rental.

Product overview

Signaux Girod SA is a French manufacturer of road and urban signage, offering a comprehensive portfolio of physical products organized around core signage categories: police signage (road traffic signs, reinforced panels, speed radars), directional signage, construction site signage (Delta panels, traffic lights, lane dividers), and urban identification (street plates, house numbers). Supporting products include urban furniture (electronic displays, shelters, benches, bollards), ground marking (paints, beacons), and road beaconing. The company extends its offering through integrated services including ground marking installation, signage installation/maintenance, and equipment rental for construction site beaconing. Solution packages address specific sector needs for campgrounds, schools, local authorities, shopping centers, private businesses, and construction road safety. The portfolio includes connected/smart city solutions. Signaux Girod operates 26 local agencies across France with 458 employees serving 12,000 active clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Police Road Signage (Signalisation de Police) Road traffic signs, reinforced panels, supports and accessories, and speed radars for regulatory road signage serving municipalities and public authorities.
• Directional Signage (Signalisation directionnelle) Directional signage products for guiding drivers and pedestrians through roads and urban spaces.
• Construction Site Signage (Signalisation de chantier) Temporary construction site signage including Delta panels, traffic lights, lane dividers, and proprietary Mil'k5c beacons for construction site safety.
• Exterior Signage (Signalétique) Exterior signage products including bi-masts, single-masts, totems, and Relais Information Services (R.I.S).
• Urban Furniture (Mobilier urbain) Urban street furniture including electronic information displays, passenger and bicycle shelters, benches, and bollards for public spaces.
• Ground Marking Products (Marquage au sol) Ground marking products including J11, J12, J13 beacons, snow stakes, water-based and solvent-based paints.
• Road Beaconing (Balisage routier) Road beaconing and marking products for delineating roads and guiding traffic.
• Street Plates and House Numbers (Plaques de rues et numéros de maison) Enamelled or aluminium street name plates and house numbers for urban identification, leveraging the company's enamel heritage dating to 1905.
• Ground Marking Service (Prestation Marquage au sol) Professional ground marking application services for urban and road infrastructure projects delivered by Signaux Girod's agency teams.
• Installation, Maintenance and Upkeep Service (Prestation Pose, entretien et maintenance) Installation, maintenance and upkeep services for road signage and urban equipment across France.
• Equipment Rental and Construction Site Beaconing (Location et balisage de chantier) Equipment rental and construction site beaconing services for temporary road work safety.
• Connected Smart City Solutions (Solutions connectées) Connected/smart city solutions for urban infrastructure management and road safety, including electronic information displays and Relais Information Services (R.I.S).
• Campground Layout Solution (Solutions aménagement camping) Complete turnkey package for campground layout including signage, ground marking, urban furniture, and electronic information boards for campsite operators.
• School Layout Solution (Solutions aménagement école) Turnkey school space solutions for securing, arranging, and guiding within educational environments, including pedestrian crossing signals and playground safety equipment.
• Local Authority Layout Solution (Solutions aménagement collectivité) Local authority solutions for heritage valorization, city center beautification, and PMR accessibility compliance for municipalities.
• Shopping Center Layout Solution (Solutions aménagement centre commercial) Shopping center equipment solutions for optimal security by delineating pedestrian and vehicle spaces.
• Private Business Layout Solution (Solutions aménagement entreprise privée) Private business exterior solutions for information, orientation, and visibility enhancement for commercial properties.
• Construction Site Road Safety Solution (Sécuriser routes en chantier) Turnkey temporary road signage solutions for securing construction sites in cities and on highways to protect workers and road users.

Quantifiable outcome

• 12,000 active clients served across France
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Michat ElectroniqueminorOthers · 1 September 2025Acquired for €2.1 million, Michat Electronique expands Signaux Girod's capabilities in electronic signage and connected solutions. This acquisition supports the company's strategy to develop connected/electronic information displays and smart city solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lacroix Group: Lacroix Group, particularly its Lacroix City/Signaling division, is a direct French peer manufacturing road signage, traffic management equipment, and smart-city/connected signage solutions. It competes head-to-head with Signaux Girod in the French municipal and public-works procurement market with overlapping product portfolios in police signage, urban furniture, and electronic information displays.
• SWARCO: SWARCO is an Austrian-headquartered direct peer and one of Europe's largest providers of road signage, traffic systems, and smart-city/connected infrastructure. It competes with Signaux Girod across European municipal markets with overlapping portfolios in regulatory signage, dynamic information displays, and urban traffic management.
• Geveko Markings: Geveko Markings is a Danish direct peer and one of Europe's leading road marking materials manufacturers. It competes with Signaux Girod's 'Marquage au sol' and road beaconing product lines, supplying paints, reflective materials, and preformed markings to European road infrastructure markets.
• Aximum: Aximum, part of the Colas/Bouygues group, is a direct French peer in road safety equipment, signage, and road marking services. It competes with Signaux Girod across the same municipal and public-works customer base in France, offering comparable temporary construction signage, permanent road signs, and ground marking products.
• Signature Group: Signature Group is a French direct peer specializing in road marking, signage, and road safety equipment for municipalities and infrastructure operators. It overlaps directly with Signaux Girod's road marking, construction site signaling, and police signage product lines within the same French customer base.

Regional players

• Znak (Road Signage Manufacturers): Znak is a Russian regional player in road signage manufacturing, supplying traffic signs, road marking, and safety equipment across the CIS and Eastern European markets. While geographically separated from Signaux Girod's French base, it is comparable in product portfolio and serves similar public-works customers in its region.

Broad incumbents

• Avery Dennison: Avery Dennison is a broad incumbent providing reflective materials, signage substrates, and graphics solutions used in road signage and wayfinding applications. It supplies many of the upstream materials Signaux Girod uses in finished products, making it both a supplier and indirect competitor in finished signage solutions.
• 3M Traffic Safety and Security Division: 3M is a broad incumbent with a major traffic safety and security division producing reflective sheeting, road signage materials, and conspicuity products used across the same end markets as Signaux Girod. While much larger and diversified, 3M competes as a materials supplier and finished signage provider across Europe and globally.

Emerging players

• Zetas Group: Zetas Group is a Turkish-based emerging player in road safety and traffic management equipment, with growing presence in European markets. It offers comparable police signage, construction signaling, and urban furniture solutions to municipalities, and competes with Signaux Girod on cost in cross-border public tenders.

Others

• Hormann Group: Hormann Group is a German broad manufacturer of urban furniture, shelters, doors, and related infrastructure products. It overlaps with Signaux Girod's urban furniture and passenger/bicycle shelter product lines as a comparable European supplier to municipalities and transit operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SignauxGirod
• LinkedInlinkedin.com/company/signaux-girod.fr
• Pinterestpinterest.fr/signauxgirod0393

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signaux Girod SA