Gruppo Euromobil

What Gruppo Euromobil does

Gruppo Euromobil is an Italian family-owned furniture group founded in 1972 by the four Lucchetta brothers and headquartered in Falzè di Piave (Treviso), in the Veneto region. The group operates three wholly-owned sub-brands covering complementary home furniture categories: Euromobil (modular kitchen systems, founded 1972), Zalf (living, bedroom, youth rooms, and home office furniture systems, acquired 1974), and Desiree (upholstered furniture including sofas, beds, and armchairs, acquired 1995). All production is 100% Made in Italy across three dedicated manufacturing facilities in Falzè di Piave, Maser, and Tezze di Piave, combining CNC-controlled automated production with artisanal craftsmanship. The group holds UNI EN ISO 9001 certification since 1996 and is characterized by long-standing collaborations with internationally recognized designers including Matteo Thun & Antonio Rodriguez, Marc Sadler, Roberto Gobbo, and Setsu & Shinobu Ito.

The company serves two primary customer segments. The residential segment is addressed through a network of 800+ authorized retail points across 40+ countries, complemented by company-owned flagship stores in Milan (Corso Monforte), Dubai (Sheikh Zayed Road), Mexico City, Bucharest, and Zalf Brera. The Contract/Corporate segment is served by Gruppo Euromobil Professional, which provides end-to-end furnishing solutions for large-scale corporate projects (banks, museums, theaters, airports) and the hospitality sector (hotels, restaurants, resorts), with a portfolio that includes the Università Bocconi student residence (62 apartments), Grand Melia Hotels, and the Expo Milano 2015 Village. Revenue is generated through one-time furniture sales with quote-based pricing; no figures are publicly disclosed.

Beyond furniture manufacturing, the group has built a distinctive cultural identity through sponsorship of 500+ art exhibitions in museums including the Louvre, Musée d'Orsay, Guggenheim Bilbao, and the Hermitage, and through sustained cycling sponsorship (Zalf Euromobil Desiree Fior team: 8 world titles since 1982). This intangible brand equity, combined with the multi-brand, multi-channel distribution architecture and 50+ years of design heritage, constitutes the group's primary competitive moat.

Name

Gruppo Euromobil

Legal name

Euromobil cucine S.p.A.

Website

https://gruppoeuromobil.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Gruppo Euromobil is an Italian family-owned furniture group operating three brands (Euromobil kitchens, Zalf furniture systems, Desiree upholstered furniture). It serves residential consumers through 800+ retail points in 40+ countries and a Contract division for corporate and hospitality projects, with 100% production in Veneto, Italy.

Ownership category

akta.pro rank

Product category

Home Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Modular kitchen systems
• Italian furniture manufacturing
• Upholstered furniture design
• Contract furnishing services
• Home furniture systems

Headquarters

HQ city

Falzè Di Piave

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales (B2C and B2B): Revenue from selling furniture systems and accessories through three brands: Euromobil (kitchens), Zalf (furniture for living, bedroom, youth rooms, home office), and Desiree (sofas, beds, armchairs). Products sold through 800+ retail points worldwide and flagship stores.
2. Contract Projects: Large-scale furnishing projects for corporate clients (banks, museums, theaters, airports) and hospitality sector (hotels, restaurants, resorts). Provides end-to-end solutions from design to installation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gruppo Euromobil designs, researches, develops, manufactures, and distributes Italian home furniture through three brands: Euromobil (modular kitchens and coordinated living systems), Zalf (living systems, bedroom, youth rooms, and home office furniture), and Desiree (upholstered sofas, beds, and armchairs). The group operates three production facilities in the Veneto region and distributes via 800+ retail points in 40+ countries, complemented by a dedicated Contract division that delivers turnkey furnishing solutions for hotels, corporate, and public-sector projects.

Product overview

Gruppo Euromobil is an Italian furniture group comprising three sub-brands: Euromobil (kitchen systems and coordinated living products, founded 1972), Zalf (furniture for living, bedroom, children's rooms and home office, acquired 1974), and Desiree (sofas, beds and armchairs with 'Home soft home' philosophy, acquired 1995). The Group researches and creates furniture systems and accessories for every room of the home and the contract market, with over 50 years of technological know-how and artisanal woodworking culture. All products are 100% Made in Italy, produced in the Veneto region, with automated production lines complemented by manual craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Euromobil: Kitchen and coordinated living systems brand founded in 1972, focused on timeless collections with quality as absolute value.
• Zalf
• Desiree

Products and services

• Euromobil Kitchen Systems Modular kitchen systems and coordinated living products founded in 1972 as the first brand of the group, specializing in modular kitchen design combining technological know-how with Italian craftsmanship.
• Zalf Furniture Systems Furniture systems for living, bedroom, children's rooms, and home office. Acquired in 1974, specializing in space-generating design that creates architectural structures for all areas of the home.
• Desiree Upholstered Furniture Sofas, beds, and armchairs inspired by the 'Home soft home' philosophy. Acquired in 1995, expressing emotional design with sartorial quality and production technology.
• ANTIS Kitchen System Euromobil kitchen system featuring new metallic lacquered finishes and sandblasted oak wood finishes, expanding compositional possibilities while maintaining coherence with kitchen and living language.
• MARGO Kitchen Euromobil kitchen design expressing essence through a 14mm perimeter frame with French workmanship in the wood version.
• Alterna Magic Room Wardrobe Innovative monobloc wardrobe system designed by architect Roberto Gobbo for Zalf, awarded the Big See Product Design Award 2023.
• SpaceMakers Home Furnishing System Zalf furnishing system presented in catalogs Home Day, Night and Young, redefining brand storytelling for contemporary living.
• Kabinspace Modular System Space-saving modular system that creates 'rooms within rooms' by optimizing space according to lifestyle needs, offered within the Zalf product portfolio.
• Gruppo Euromobil Professional Contract Services Turnkey large-scale furnishing solutions for corporate clients (banks, museums, theaters, airports) and hospitality (hotels, restaurants, resorts), providing comprehensive solutions from design through production, logistics, and installation.

Quantifiable outcome

• Automated production lines doubled daily output with new CNC machines in 1990 expansion
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• Università BocconimajorStrategic or Co-development Partner · 1 January 2016Gruppo Euromobil furnished the new student residence at Viale Bligny 22, Milano, comprising 62 apartments. The project included Euromobil kitchens, Zalf tables, chairs, sofas for common areas and study/recreation spaces. A notable academic partnership demonstrating the company's capabilities in large-scale residential projects.
• EuroMilanomajorStrategic or Co-development Partner · 1 January 2015Euromobil was selected as Official Partner by EuroMilano to furnish all domestic spaces of Expo Village Cascina Merlata for Expo Milano 2015. This prestigious urban requalification project covered 540,000 mq including assisted and conventional housing, schools, a 200,000 mq park, and commercial center.
• Triennale di MilanocoreStrategic or Co-development Partner · 1 January 2013Gruppo Euromobil exhibited at Triennale di Milano with 'Around the World - Meet Design' project featuring a 100% eco-sustainable kitchen designed by R&S Euromobil and Roberto Gobbo. The kitchen, made of glass and aluminum, was presented as central element aggregating all home functions in an environmentally responsible design.
• Various Museums (Louvre, D'Orsay, Guggenheim, Hermitage, etc.)coreStrategic or Co-development PartnerGruppo Euromobil has been main sponsor of over 500 art exhibitions in the world's most prestigious museums including Musée du Louvre, Musée D'Orsay (Paris), Guggenheim Bilbao, Museo Correr (Venice), Scuderie del Quirinale (Rome), Palazzo Reale (Naples), Hermitage (St. Petersburg), and many others. This extensive art patronage is a hallmark of the company's cultural identity.
• Arte Fiera BolognacoreStrategic or Co-development PartnerMain sponsor of Arte Fiera Bologna from 2007 to 2018 (12 editions). Promoter of 'Premio Internazionale Gruppo Euromobil Under 30' for young artists, with winning works acquired by the company and displayed in showrooms.
• Roberto GobbocoreStrategic or Co-development PartnerRoberto Gobbo is the historical Art Director of Gruppo Euromobil, contributing to design development across all brands. His long-standing collaboration since the company's early years has shaped the distinctive design language and modular systems.
• Matteo Thun & Antonio RodriguezcoreStrategic or Co-development PartnerRenowned design studio responsible for flagship store concepts (Milan Corso Monforte), product designs, and ongoing creative collaboration with all three brands. Key design partner for Euromobil, Zalf, and Desiree.
• Marc SadlercoreStrategic or Co-development PartnerInternational designer with ongoing collaborations with Zalf and Desiree brands. Known for innovative upholstered furniture designs including Hab sofa for Desiree and various Zalf systems.
• Setsu & Shinobu ItocoreStrategic or Co-development PartnerDesign duo with long-standing collaboration with Desiree brand, contributing to upholstered furniture collections with distinctive aesthetic sensibility.
• Jai JalancoreStrategic or Co-development PartnerInternational designer contributing to Desiree brand collections, bringing contemporary design perspective to upholstered furniture line.
• Pablo AtchugarryminorStrategic or Co-development PartnerUruguayan sculptor and artist. Main sponsor of Atchugarry exhibitions including 'Vita della Materia' at Palazzo Reale Milan (2021-2022), 'El color en mi vida' at MACA Uruguay (2025), and 'Scolpire la Luce' at Galleria Nazionale Roma (2026).
• Alberto BiasiminorStrategic or Co-development PartnerItalian kinetic and programmed art artist. Main sponsor of Biasi exhibitions including 'Tuffo nell'arcobaleno' at Museo dell'Ara Pacis Rome (2021-2022), 'Alberto Biasi e il dinamismo nell'arte contemporanea' at Palazzo Ragazzoni Sacile (2026), and 'Alberto Biasi e altre visioni delle superfici' at Palazzo Reale Napoli (2026).
• Mario RacitiminorStrategic or Co-development PartnerItalian abstract painter. Main sponsor of major Raciti retrospective 'Opere 1952-2025' at Palazzo Reale Milan (2026), and catalog production support.
• Fabrizio PlessiminorStrategic or Co-development PartnerItalian video artist and sculptor. Long-standing artistic relationship including 'Waterfire' installation at Museo Correr Venice (2001) and exhibitions since the early years of the patronage program.
• Christo and Jeanne-ClaudeminorStrategic or Co-development PartnerInternationally renowned land art duo. Main sponsor of 'Christo e Jeanne-Claude in Uruguay' retrospective at MACA museum (2022), with support for catalog publication.
• Marco Goldin / Linea d'ombraminorStrategic or Co-development PartnerArt curator and exhibition organizer. Long-standing collaboration supporting major exhibitions including 'Storie dell'Impressionismo' at Museo Santa Caterina Treviso (2016-2017) and 'Da Picasso a Van Gogh' in Europe.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Poltronesofà: Large Italian upholstered furniture manufacturer and retailer; comparable to Desiree in product category (sofas and seating) with Italian manufacturing and broad retail network.
• Natuzzi: Italian upholstered furniture manufacturer; directly comparable to Desiree in sofa and upholstered seating category with similar Made-in-Italy positioning and global distribution.
• Scavolini: Major Italian modular kitchen manufacturer comparable to Euromobil; shares the same Made-in-Italy premium positioning and multi-channel distribution through dealers and contract projects across international markets.
• Snaidero: Italian premium kitchen manufacturer with strong design partnerships and international dealer network, comparable to Euromobil in kitchen category focus and contract/hospitality exposure.
• LUBE Cucine: Italian kitchen manufacturer with strong dealer network and international presence; directly comparable to Euromobil's kitchen brand in product category, scale, and distribution model.
• Calligaris: Italian furniture manufacturer covering dining, living, and bedroom with broad international dealer network; comparable to Zalf in home furniture systems and retail distribution model.
• Aran Cucine: Italian kitchen manufacturer focused on modular kitchen systems with significant international distribution; comparable to Euromobil in product category and distribution model.

Broad incumbents

• Minotti: Italian high-end furniture manufacturer with strong contract/hospitality presence and signature design partnerships; comparable to Gruppo Euromobil's Contract division in luxury furnishing for hotels and residences.
• Moroso: Italian designer upholstery manufacturer with strong art-world collaborations and international contract projects; directly comparable to Desiree in upholstered furniture with art-patronage positioning.
• B&B Italia: Established Italian premium designer furniture group with broader product range including upholstered and case goods; a broader incumbent operating in the same design-led Italian furniture category as Euromobil's brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/GruppoEuromobil
• Facebookfacebook.com/gruppoeuromobil
• LinkedInlinkedin.com/company/gruppo-euromobil
• Instagraminstagram.com/desiree_spa_official
• Pinterestpinterest.it/gruppoeuromobil
• Xx.com/gruppoeuromobil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Euromobil