What PANMOL does

PANMOL is a brand of plant-based raw materials for the food supplement and food industries, operated by vis vitalis gmbh and headquartered in Unternberg, Salzburg, Austria, within the Lungau Biosphere Park. Founded by pharmacist Norbert Fuchs in the early 1980s and now part of the NUTROPIA Group, the company employs nearly 100 staff in R&D, manufacturing and administration. Its core technology is a patent-protected quinoa germination process in which quinoa seeds from controlled organic cultivation are soaked in a nutrient solution and germinated under standardized conditions, so that vitamins are absorbed into plant cells and partially converted to biologically active forms; a second patent protects a microencapsulation technology that stabilizes NADH using natural plant fat, beeswax and chlorophyll, yielding a 36-month shelf life and gastric acid resistance.

The product portfolio comprises four standardized ingredients — PANMOL B-COMPLEX (a complete, organically bound B-vitamin complex from quinoa sprouts), PANMOL NADH (stabilized biologically active vitamin B3 at 10% pure active content), PANMOL VITAMINS (a botanical complex drawing on quinoa sprouts, acerola cherries, Blakeslea trispora and sunflower), and PANMOL MONOSUBSTANCES (individual vitamins such as B12 and D3) — plus PANMOL WUNSCHROHSTOFF, a customized raw material service. All products are positioned as plant-based, vegan, halal, kosher, gluten-, lactose-, fructose- and GMO-free alternatives to synthetic laboratory vitamins, with claimed higher bioavailability and complex nutrient profiles.

PANMOL sells exclusively B2B to food supplement and food manufacturers, reaching customers through direct sales in Austria and through exclusive regional distribution partners K.-W. Pfannenschmidt GmbH (Europe, Asia, Australia and New Zealand) and Stauber Performance Ingredients, Inc. (Americas and Africa). Pricing is not publicly disclosed. The company holds EU organic (Regulation 2018/848), IFS Food, HACCP, GMP and PCQI/FSMA certifications, supports clinical claims with peer-reviewed studies, and runs an active thought-leadership program via the Vitalstoffe trade journal and the INUMED podcast. A 2024 photovoltaic installation covers roughly one-third of site energy requirements in pursuit of climate-neutral production.

Name

PANMOL

Legal name

vis vitalis gmbh

Website

https://panmol.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

PANMOL is a B2B supplier of patented, plant-based raw materials — B-vitamin complex, NADH, vitamins and monosubstances — produced via quinoa germination for food supplement and food manufacturers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Unternberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Raw Material Sales: PANMOL® sells botanical raw materials (B-COMPLEX, NADH, VITAMINS, MONOSUBSTANCES) to food supplement and food manufacturers. Products are supplied as ingredients for capsules, tablets, powders, and various food applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PANMOL® produces and sells plant-based botanical raw materials — B-COMPLEX, NADH, VITAMINS, and MONOSUBSTANCES — derived from quinoa sprouts via a patented germination process. These biologically active micronutrient ingredients are supplied to food supplement and food manufacturers as clean-label alternatives to synthetic vitamins. The company also offers customized raw material development (WUNSCHROHSTOFF) for individual client specifications.

Product overview

PANMOL is a portfolio of plant-based raw materials for nutrient preparations and foods, produced using a patented germination process based on quinoa. The core product line consists of four main offerings: PANMOL B-COMPLEX (complete complex of all B vitamins), PANMOL NADH (stabilized biologically active vitamin B3), PANMOL VITAMINS (comprehensive botanical vitamin complex), and PANMOL MONOSUBSTANCES (individual biologically active vitamins). Additionally, PANMOL WUNSCHROHSTOFF offers customized raw material solutions. All raw materials are derived from quinoa and other botanical sources, serving food supplement and food manufacturers with ingredients that are plant-based, vegan, halal, kosher, GMO-free, and gluten-free.

Differentiator

Problem solved

Functional benefit

Products and services

• PANMOL B-COMPLEX A complete complex of all B vitamins in organically bound, biologically active form derived from quinoa sprouts grown under controlled organic cultivation. Contains all eight known B vitamins plus numerous biologically active B-vitamin variants, with vitamin content hundreds of times higher than whole grains. Designed as a clean-label, plant-based alternative to synthetic B vitamins for use in food supplement and functional food formulations.
• PANMOL NADH Biologically active form of vitamin B3 (niacin) stabilized through a patented natural microencapsulation coating of plant fat, beeswax, and chlorophyll. Provides 10% pure active NADH content with 36-month shelf life under normal conditions and resistance to gastric acid. Marketed as the strongest electron donor and antioxidant in human metabolism, intended for use in energy and longevity-focused supplement formulations.
• PANMOL VITAMINS A complete complex of all essential vitamins in botanical forms sourced from quinoa sprouts, acerola cherries, Blakeslea trispora, and sunflowers. Unlike synthetic vitamins that consist of 13 isolated substances, this product contains dozens of plant-based vitamin compounds in complex form. Designed for food supplement and functional food manufacturers seeking natural, multi-source vitamin ingredients.
• PANMOL MONOSUBSTANCES Individual, biologically active vitamins produced from organic quinoa sprouted with the respective nutrient. Currently available as PANMOL VITAMIN B12 and PANMOL VITAMIN D3, with 1g covering 500% NRV of the respective nutrient. Designed for manufacturers formulating targeted supplements to address specific vitamin deficiencies.
• PANMOL WUNSCHROHSTOFF (Custom Raw Material) Customized botanical raw material solutions developed and evaluated based on individual client requirements. Ingredients are obtained from quinoa sprouts from controlled organic cultivation and can meet criteria such as vegetarian, vegan, lactose-free, gluten-free, GMO-free, kosher, and patented status depending on composition. Designed for manufacturers seeking tailored, differentiated ingredient solutions.

Quantifiable outcome

• 1g PANMOL® B-COMPLEX EU120 covers 120% NRV of all B vitamins; 100x higher than whole grains
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• K.-W. Pfannenschmidt GmbHcoreChannel Partner/ Reseller/ DistributorLeading European supplier of high-quality and comprehensively tested raw materials with focus on natural substances. Serves as exclusive distribution partner for PANMOL® products across Europe, Asia, Australia & New Zealand. Based in Hamburg, Germany.
• Stauber Performance Ingredients, Inc.coreChannel Partner/ Reseller/ DistributorLeading supplier of high-quality, innovative raw materials for nutritional supplements, pet food and functional foods on the American market. Serves as exclusive distribution partner for PANMOL® products across America & Africa. Based in Fullerton, California, USA.
• vis vitalis gmbhflagshipOthersPANMOL® is a brand and product line owned by vis vitalis gmbh. The parent company was founded by nutrient pioneer Norbert Fuchs in the early 1980s and has developed into the centre for nutritional medicine expertise in Austria. Part of the NUTROPIA Group. Nearly 100 employees research, develop and produce customized nutritional supplements.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sabinsa: Sabinsa manufactures patented, clinically-studied plant-based ingredients (Curcumin C3 Complex, BioPerine, etc.) for the global dietary supplement industry - directly comparable business model to PANMOL as a proprietary botanical ingredient supplier.
• Gnosis by Lesaffre: Gnosis by Lesaffre produces branded, science-backed nutraceutical and vitamin ingredients (including fermented and botanical actives) for supplement and food manufacturers globally - directly comparable to PANMOL's B2B botanical vitamin ingredient model.
• NutriScience Innovations: NutriScience Innovations is a specialty distributor and supplier of branded nutraceutical ingredients (vitamins, botanicals, antioxidants) to supplement manufacturers - comparable B2B ingredient distribution model targeting the same customer base.
• FutureCeuticals: FutureCeuticals produces plant-derived nutraceutical ingredients (fruit, vegetable, botanical extracts) sold B2B to supplement and food manufacturers - directly comparable plant-based ingredient portfolio model.
• Gnosis-adjacent: AIDP Inc. AIDP Inc. is a US-based supplier of branded, science-backed nutraceutical ingredients (botanicals, vitamins, minerals) to supplement and functional food manufacturers - closely comparable proprietary ingredient distribution model.

Broad incumbents

• dsm-firmenich: dsm-firmenich is the world's largest vitamin producer (including plant-based and synthetic vitamins) and a broad incumbent in nutritional ingredients for food and supplement manufacturers - directly competes on the ingredient side at much larger scale.
• BASF Nutrition & Health: BASF Nutrition & Health is one of the largest producers of vitamins and carotenoids for food, supplement and feed industries - broad incumbent whose vitamin portfolio competes with PANMOL's botanical offerings at commodity scale.
• ADM Nutrition: ADM Nutrition is a global agricultural major supplying botanical extracts, vitamins, and nutritional premixes to food and supplement manufacturers - broad incumbent operating in adjacent ingredient categories with comparable customer base.
• Glanbia Nutritionals: Glanbia Nutritionals supplies a broad portfolio of nutritional ingredients (proteins, vitamins, premixes) to food, beverage and supplement manufacturers globally - broad incumbent with overlapping botanical and vitamin ingredient capabilities.
• Lallemand Health Solutions: Lallemand Health Solutions is a larger, established supplier of microbial and nutritional ingredients (probiotics, yeasts) to supplement manufacturers - broad incumbent in adjacent nutraceutical ingredient category with similar B2B channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visvitalis.panmol

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PANMOL