Menda

What Menda does

Menda is a manufacturer of ESD (Electrostatic Discharge) safe dispensing and workstation products, operated as a brand under Desco Industries, a diversified industrial conglomerate specializing in static control and electronic assembly equipment. Headquartered at 3651 Walnut Avenue in Chino, California, the company produces a catalog of more than 479 products, with its core offering centered on pump-and-bottle dispensing systems for use in Electrostatic Protected Areas (EPAs). The flagship product line consists of pump dispensers in six functional variants (One-Touch, Pure-Touch, Lasting-Touch, Twist-Lock, Take-Along, and Pure-Take) paired with HDPE, glass, or tin-plate bottles, all treated with the proprietary durAstatic dissipative technology that provides surface resistivity in the 10^5 to 10^11 ohm range for controlled static dissipation.

The broader portfolio extends beyond dispensing into badge and ID holders, ESD brushes (conductive and dissipative variants), cable management products, conductive connector covers, document holders, hand tools (including the Circuitracer continuity tester), soldering and rework supplies under the EasyBraid sub-brand, stencil rolls and wipes compatible with DEK/EKRA/JUKI/MPM/YAMAHA equipment, and ESD-safe vacuums. A secondary sub-brand, Beau Tech, addresses cleaning brushes, soldering aids, and hand tools. Pricing spans approximately $0.32 for component caps to $34.89 for premium glass pump sets, with volume discounts available through a 10-pack minimum on items such as badge holders. The company emphasizes Made in USA manufacturing as a brand differentiator.

Menda monetizes exclusively through hardware sales, with no software, subscription, or service revenue streams documented. Go-to-market relies on a hybrid model combining direct e-commerce through menda.descoindustries.com for SMB and individual buyers with a channel-partner structure for enterprise accounts; regional distributors under the Desco umbrella (Desco Europe, Desco Asia, Desco Japan, Desco Mexico) handle international markets while US sales are direct. The company employs 1-10 people, consistent with its role as a focused product brand rather than a standalone operating entity. No external funding has been raised, and there is no evidence of equity activity, M&A, or leadership transitions in the available data.

Name

Menda

Legal name

Menda (brand of Desco Industries)

Website

https://menda.descoindustries.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Menda, a brand of Desco Industries, manufactures ESD-safe pump dispensers, bottles, badge holders, and workstation accessories using proprietary durAstatic dissipative technology, serving electronics manufacturers, laboratories, and cleanroom operators globally through distributors and direct e-commerce.

Ownership category

akta.pro rank

Product category

ESD Protection Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Plastics Bottle Manufacturing (32616)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

Keywords

• ESD safe dispensers
• Pump bottle sets
• Electrostatic discharge protection
• Electronics manufacturing supplies
• Industrial dispensing solutions

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of ESD dispensing bottles, pumps, badge holders, tools, and accessories to industrial customers through distributor network and e-commerce

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Menda manufactures and sells ESD-safe pump dispensers, bottles, badge holders, hand tools, soldering/rework products, stencil rolls and wipes, vacuums, and related workbench accessories for use in Electrostatic Protected Areas (EPAs). Its flagship durAstatic-branded bottles and pumps provide controlled static dissipation (surface resistivity 10^5-10^11) and GHS-compliant chemical labeling for electronics manufacturing, laboratory, beauty, and fiber optics customers. The line is sold direct through the US e-commerce site and through Desco Industries regional distributors across North America, Europe, Asia, Japan, and Mexico.

Product overview

Menda is a manufacturer of ESD (Electrostatic Discharge) safe products for electronics manufacturing and assembly, operated by Desco Industries. The product portfolio centers on pump dispensers and bottles with durAstatic static-dissipation technology for safe handling of chemicals in ESD Protected Areas (EPAs). The offering spans pump & bottle sets (One-Touch, Pure-Touch, Lasting-Touch, Pure-Take, Take-Along, Twist-Lock variants), standalone bottles, pump accessories, badge & ID holders, ESD brushes, cable management, connector covers, document holders, drinking cups, hand tools including Circuitracer continuity testers and probes, soldering & rework products, stencil rolls & wipes, and vacuums. Menda operates sub-brands Beau Tech (cleaning brushes, soldering aids, hand tools) and EasyBraid (desoldering braid, stencil rolls, solder tip cleaners). All core products carry ESD-safe properties for use in electronics assembly environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Pump & Bottle Sets ESD-safe pump dispensers paired with bottles for liquid dispensing in Electrostatic Protected Areas (EPAs); includes One-Touch, Lasting-Touch, Pure-Touch, Pure-Take, Take-Along, and Twist-Lock variants in HDPE, glass, and tin-plate materials with durAstatic dissipative properties.
• Badge & ID Holders ESD-safe badge and ID holders including color, clear vinyl, and shielded holders, plus arm badges, badge reels, lanyards, and strap clips, marketed as the only true ESD safe badge holder available.
• ESD Brushes Conductive (black bristles) and dissipative (yellow nylon bristles) brushes for cleaning PCBs and static-sensitive components in EPA environments, offered in flat, round, long, and curved handle variants.
• Cable Management Low-charging non-stretch D-ring cable ties in various lengths and modular cable covers designed to be ESD-safe for workstation and equipment use.
• Connector Covers & Dust Caps Conductive connector covers for circular and D-Sub connectors that protect against ESD events and contamination.
• Document Holders ESD shop traveler document holders available with and without zipper closure, in multiple colors and sizes.
• Drinking Cup Stainless steel 16oz ESD-safe drinking cup with screw-on lid for use in EPA-controlled environments.
• Hand & Power Tools ESD-safe hand tools including Circuitracer continuity testers, nylon/steel/wood probes and spudgers, screw removal pliers, sleeve and tubing cutters, small nut starters, tool storage, and wire harness threaders.
• Soldering & Rework Desoldering braid products (Lead-Free, One-Step, Quick Braid, Sea Braid) and solder tip cleaners for electronics rework applications.
• Stencil Rolls & Wipes Stencil cleaning rolls and wipes compatible with DEK, EKRA, JUKI, MPM, and YAMAHA stencil printing equipment.
• Vacuums ESD-safe Blow Vac, ESD Service Vacuum, and HEPA Vac products for cleanroom and EPA environments.
• Beau Tech sub-brand line Sub-brand offering cleaning brushes, double-ended soldering aids, hand tools, orange sticks, probes and spudgers, and soldering aid kits.
• EasyBraid sub-brand line Sub-brand specializing in desoldering braid, stencil rolls, solder tip cleaners, and the WickGun desoldering braid dispenser.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Desco EuropecoreChannel Partner/ Reseller/ DistributorEuropean regional distributor for Menda ESD products, handling sales and distribution across European markets
• Desco AsiacoreChannel Partner/ Reseller/ DistributorAsian regional distributor for Menda ESD products, covering markets across Asia
• Desco JapancoreChannel Partner/ Reseller/ DistributorJapanese regional distributor for Menda ESD products
• Desco MexicocoreChannel Partner/ Reseller/ DistributorMexican regional distributor for Menda ESD products

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Botron Company: Direct competitor selling ESD-safe workstation products, including dissipative bottles, mats, and grounding accessories for EPA environments. Closely comparable to Menda's core ESD dispensing and consumables portfolio serving electronics manufacturers.
• ACL Staticide: Manufacturer of ESD static-control chemicals, wipes, and dissipative coatings used in electronics assembly and cleanroom facilities. Comparable chemistry-driven consumables approach serving similar EPA customers as Menda.
• SCS (Static Control Solutions): Sister brand under Desco Industries selling ESD shielding bags, workstation products, and continuous monitors. Comparable offering for the same EPA customer, overlapping with Menda's badge holders and consumables lines.
• Transforming Technologies: Direct peer offering ESD-safe ionization, grounding, workbench products, and consumables for electronics manufacturing. Highly comparable product mix targeting the same EPA customer segment as Menda.
• ESD Systems.com: Sister brand under Desco Industries selling ESD workbench, mat, and grounding products. Comparable to Menda as another Desco-family consumables brand serving the same EPA customer base.
• Static Solutions Inc: Direct peer producing ESD-safe matting, flooring, and workstation accessories for electronics and laboratory facilities. Comparable EPA consumables business with overlapping customer types.

Emerging players

• Prostat Corporation: Specialty manufacturer of ESD measurement instruments and verification tools for EPA auditing. Comparable audience (electronics manufacturers needing ESD compliance) but focused on test/measurement rather than consumable dispensing.

Others

• Desco Industries: Parent conglomerate of Menda, operating multiple ESD and electronic assembly brands. Not a direct market competitor but the corporate umbrella that owns and distributes Menda products.

Broad incumbents

• Simco-Ion (ITW): Broader industrial static-control equipment provider under ITW, offering ionization and process control solutions. Comparable end-market focus but operates at a larger scale and across a wider product portfolio than Menda.
• Ansell: Global manufacturer of protective equipment including ESD-safe gloves used in electronics and cleanroom environments. Adjacent to Menda's ESD-safe workbench consumables category, serving overlapping end-customers but at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/user/MendaVideos
• LinkedInlinkedin.com/company/desco-industries-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menda