Portland Metropolitan Association of Realtors

What Portland Metropolitan Association of Realtors does

The Portland Metropolitan Association of Realtors (PMAR) is a private nonprofit professional trade association founded in 1911, headquartered at 150 SW Harrison Street, Suite 200, Portland, Oregon. It serves as the largest local Realtor association in the Portland metropolitan area, with 7,000-8,000 members who are licensed real estate professionals (buyer agents, listing agents, principal brokers, managing brokers), appraisers, and affiliate industry vendors. PMAR is affiliated with the National Association of Realtors (NAR) and Oregon REALTORS at the state level, administering the NAR Code of Ethics locally and licensing the Realtor® trademark to its members.

PMAR's core products are membership-based services rather than technology products: advocacy monitoring and representation on regional regulatory issues (sign codes, taxes, land use), professional standards enforcement (ethics complaints, mediation, arbitration, Ombudsman Program), continuing education and event programming (CE credits, webinars, in-person courses), member business tools (RMLS access, market data, discount programs), and recognition/community programs (Circle of Excellence, Young Professionals Network, and five NAR-sanctioned affinity groups). Technology infrastructure consists of a member portal (members.pmar.org) and the GrowthZone event registration platform; no proprietary technology products are disclosed.

The business model is subscription-based with diversified revenue streams: annual Realtor membership dues billed December 1st, Circle of Excellence sub-membership at $300/year, annual partnership/sponsorship packages for vendors at tiered prices ($2,000-$12,500), and per-event/continuing education fees that price non-members higher than members. The organization operates with 11-50 staff led by President Scott R. Halligan and VP of Member Services Jessica Tindell, supported by a Director of Realtor Advocacy, Events Manager, Professional Standards Administrator, and Communications Manager. PMAR markets through its website, biweekly eNews, social media (Facebook, Instagram, LinkedIn, YouTube, X/Twitter), in-person events across Portland metro venues, and co-marketing with five national affinity groups.

Name

Portland Metropolitan Association of Realtors

Legal name

Portland Metropolitan Association of Realtors

Website

https://www.pmar.org

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Portland Metropolitan Association of Realtors is a 1911-founded nonprofit professional trade association serving 7,000-8,000 licensed Realtors, appraisers, and affiliate vendors in the Portland metro area through advocacy, Code of Ethics enforcement, continuing education, networking, and recognition programs affiliated with the National Association of Realtors.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues for Realtors, appraisers, and affiliate members. Dues are billed annually on December 1st with payment due by January 31st. Application fees are non-refundable and applications take 1-2 business days to process.
2. Circle of Excellence Membership: $300 annual membership fee for Circle of Excellence members, exclusive of advertising packages. Includes access to member events, website profile, email/mail directories, private Google Group, and marketing logos.
3. Event and Education Fees: Fees for continuing education classes and events including CE credits. Events are priced differently for members vs. non-members. Some events are free with membership, others carry per-event registration fees.
4. Partnership Program: Annual partnership packages sold at Presenting ($12,500), Gold ($7,500), Silver ($5,000), and Bronze ($2,000) levels. Partnerships include affiliate membership, logo placement in biweekly eNews, event promotional materials, and event admissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

PMAR is a private nonprofit professional trade association that provides membership-based services to licensed Realtors and real estate professionals in the Portland metropolitan area. Its core offerings include annual membership, continuing education and CE-credited courses, professional standards enforcement (Code of Ethics, dispute resolution), political advocacy (RPAC), networking programs (Circle of Excellence, YPN, affinity groups), and tiered corporate partnership/sponsorship packages.

Product overview

Portland Metropolitan Association of Realtors (PMAR) is a professional association serving real estate professionals in the Portland metropolitan area with approximately 7,000-8,000 members. Rather than a technology product company, PMAR offers a suite of membership-based services including comprehensive membership programs with benefits and resources, continuing education and events (including the PMAR Premier Series), the Circle of Excellence recognition program, Young Professionals Network (YPN), various Affinity Groups, dispute resolution services, RPAC advocacy, partner programs, and fair housing resources. The organization connects member Realtors with business tools, market data, networking opportunities, and professional development through its multiple programs and committees.

Differentiator

Problem solved

Functional benefit

Products and services

• PMAR Membership Annual membership for licensed real estate professionals in the Portland metropolitan area, providing access to advocacy, continuing education, professional standards enforcement, networking, and member benefits such as Columbia Employee Store access.
• Continuing Education and Events Continuing education courses and professional development events that provide Oregon CE credits for Realtors, delivered in person and as webinars, with discounted or free access for PMAR members.
• Circle of Excellence Elite membership tier that recognizes dedication, experience, and achievement among Realtors. Includes access to member events, website profile, email/mail directories, a private Google Group, and marketing logos.
• Young Professionals Network (YPN) Networking and career development program for younger Realtors providing leadership opportunities, mentoring, peer networking, industry participation, and community engagement through an advisory board and dedicated events.
• Affinity Groups Co-marketed NAR-sanctioned groups (AREAA, LGBTQ+ Real Estate Alliance, NAHREP, NAREB, and WCR) that provide inclusive professional environments, collective voices, and joint events for Realtors with shared interests or communities.
• Dispute Resolution Services Formal services to resolve real estate conflicts including mediation, arbitration, an Ombudsman Program, and processing of Code of Ethics complaints for Realtors and consumers involved in transactions.
• RPAC (Realtors Political Action Committee) Political advocacy program that allows Realtors to contribute to RPAC investments, with recognition through the Major Investor Program and benefits, supporting lobbying on real estate policy and political candidates.
• Partner Program Annual tiered sponsorship packages (Presenting $12,500, Gold $7,500, Silver $5,000, Bronze $2,000) sold to industry vendors, providing logo placement in biweekly eNews, event promotional materials, event admissions, and industry exclusivity at top tiers.

Quantifiable outcome

• Over 8,000 members served as the voice of real estate in the Portland metropolitan area

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered philanthropic partner, core, affinity, member benefit, vendor, contracted and venue.

• Oregon Food Bankphilanthropic partnerStrategic or Co-development PartnerOregon Food Bank serves as the 2026 Philanthropic Partner of the Circle of Excellence. PMAR members volunteer at Oregon Food Bank and proceeds from the Circle of Excellence Awards Night raffle support the Oregon Food Bank. PMAR organizes summer volunteer experiences for members at Oregon Food Bank locations.
• National Association of Realtors (NAR)coreStrategic or Co-development PartnerNAR is the parent national organization for Realtors. PMAR is a local board/association affiliated with NAR. PMAR members hold membership in NAR and are bound by the NAR Code of Ethics. NAR provides member benefits, advocacy, and professional standards frameworks that PMAR administers locally.
• Oregon REALTORScoreStrategic or Co-development PartnerOregon REALTORS is the state-level association. PMAR members typically hold dual membership with Oregon REALTORS. PMAR refers members for state-level advocacy, education, and the Oregon REALTORS Life Service Membership program.
• Asian Real Estate Association of America (AREAA)affinityGTM or Marketing PartnerAREAA is a NAR-sanctioned affinity group founded in 2003, promoting sustainable homeownership in Asian American communities. PMAR partners with AREAA for co-hosted events including the Summer Soiree. PMAR encourages members to join AREAA.
• LGBTQ+ Real Estate AllianceaffinityGTM or Marketing PartnerFounded June 2020, the LGBTQ+ Real Estate Alliance advocates for the LGBTQ+ community in real estate and housing policy. PMAR co-hosts events with the Alliance including the Summer Soiree and encourages member participation.
• National Association of Hispanic Real Estate Professionals (NAHREP)affinityGTM or Marketing PartnerNAHREP advances sustainable Hispanic home ownership through education and empowerment of real estate professionals. NAHREP Western Oregon Chapter co-hosts events with PMAR including the Summer Soiree and independently organized events.
• National Association of Real Estate Brokers (NAREB / Oregon Realtist Board)affinityGTM or Marketing PartnerNAREB was founded in 1947 as an equal opportunity and civil rights advocacy organization for African American real estate professionals. The Oregon Realtist Board of NAREB co-hosts events with PMAR including the Summer Soiree and the Paving the Way for Black Homeownership forum.
• Women's Council of Realtors (WCR), Greater Portland AreaaffinityGTM or Marketing PartnerWCR is a nationwide organization providing business leadership programs and political involvement. The Greater Portland Area chapter co-hosts events with PMAR including the Summer Soiree, and PMAR promotes WCR membership to members.
• Columbia Sportswear Company (Employee Store Program)member benefitGTM or Marketing PartnerPMAR has arranged exclusive access to the Columbia Employee Store for its members as a year-round member benefit. Members receive access every Wednesday (plus regular store hours) and can bring up to four guests. Located at 14100 NW Science Park Dr, Portland, OR 97229.
• Hunt & Gather CateringvendorOthersHunt & Gather Catering provides catering services for PMAR's Circle of Excellence Awards Night events. Venue located at 1203 NW Glisan St, Portland, OR 97209.
• Pine & Velvet DesignvendorOthersProvides event decor for PMAR events including the annual Realtor Summer Soiree.
• John Gillam (Instructor)contractedOthersJohn Gillam (ABR, AHWD, DREI, GSI, GSL, PSA) is a nationally recognized real estate educator, keynote speaker, and broker with over 20 years of multi-state experience. He serves as instructor for PMAR Premier Series courses including Advanced Buyer Representation. He focuses on consumer protection, risk reduction, and ethics.
• Matt Sandler / WFG National Title Insurance Company (Instructor)contractedOthersMatt Sandler, Senior Vice President, Legal and Underwriting Counsel at WFG National Title Insurance Company, serves as instructor for PMAR's A Date With Probate CE course. He has over 12 years with WFG and taught Property Transactions at Lewis & Clark Law School as adjunct professor.
• Justin Rupple / Elevated Tax Strategies (Instructor)contractedOthersJustin Rupple, Founder & CEO of Elevated Tax Strategies, serves as instructor for the Rise & Learn Tax Strategies event hosted by Circle of Excellence. He has over 14 years of experience helping business owners minimize tax liabilities and optimize employee benefits.
• Topgolf (Hillsboro)venueOthersTopgolf in Hillsboro serves as the venue for the NAHREP Presents: Your Strongest Season Starts Now event on August 13, 2026. NAHREP Western Oregon organizes this event.
• Ironlight (Lake Oswego)venueOthersIronlight in Lake Oswego serves as the venue for PMAR's Rise & Learn breakfast series events including the Innovative Tax Strategies for Brokers event on August 21, 2026.
• Social Revolution Events (Tualatin)venueOthersSocial Revolution Events in Tualatin (3620 SW Borland Rd, Tualatin, OR 97062) serves as the venue for PMAR's YPN & Affinity Groups Summer Soiree on August 19, 2026.
• AC Hotel Lake OswegovenueOthersAC Hotel Lake Oswego (14811 Kruse Oaks Dr, Lake Oswego, OR 97035) serves as the venue for the 2026 PMAR Annual Meeting on September 24, 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of Realtors (NAR): The national trade association of which PMAR is a local affiliate. NAR sets the Realtor trademark, Code of Ethics, and national advocacy framework that PMAR administers locally, making it the parent organization and closest structural analogue at scale.

Direct peers

• Seattle King County Realtors: A local Realtor association serving the Seattle metro with a comparable membership-based service model including advocacy, CE, events, and affinity programs for licensees in a Pacific Northwest urban market adjacent to PMAR's.
• California Association of Realtors (C.A.R.): A large state-level Realtor association offering the same core mix of advocacy, professional standards, education, and member benefits as PMAR, with a comparable revenue model anchored by dues and partnership programs.
• Denver Metro Association of Realtors (DMAR): A metropolitan Realtor association providing advocacy, CE, networking, and member services to licensees in the Denver metro, structurally identical to PMAR in mission, member segments, and revenue streams.
• Greater Los Angeles Association of Realtors (GLAR): A large urban Realtor association serving Greater Los Angeles with advocacy, education, and member services analogous to PMAR's offering, though at materially larger scale in a major metro market.
• Greater Atlanta Realtors: A metropolitan Realtor association providing the standard NAR-affiliated mix of advocacy, MLS access, education, and member benefits, comparable to PMAR's model in a different regional metro.

Others

• MetroList Services / RMLS (Regional MLS in Oregon): PMAR members access RMLS for market data as a member benefit. RMLS is an MLS infrastructure provider, making it an enabling ecosystem participant rather than a direct association peer, but tightly coupled to PMAR's offering.

Regional players

• Chicago Association of Realtors / Bright MLS region: A major metropolitan Realtor association delivering NAR-affiliated advocacy, education, and professional standards in a different geography. Comparable in model and member structure to PMAR though serving a non-overlapping region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PMAR100
• YouTubeyoutube.com/channel/UC_Ha9jHEtPKGCgu2AeUhAEA
• Facebookfacebook.com/PMARfan
• LinkedInlinkedin.com/company/pmar100
• Instagraminstagram.com/pmar100

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Metropolitan Association of Realtors