What Icon Control System does

Icon Control System is an India-based, privately held manufacturer of elevator control panels and supporting electronics, founded in 2008 and headquartered in Mumbai. The company designs and sells microcontroller-based logic boards spanning V3F (variable voltage, variable frequency), single speed, hydraulic, semi-serial, and full-serial variants, along with an integrated accessory ecosystem that includes ARD (Automatic Rescue Device) inverters, power supplies, relay cards, LOP/COP displays, extension and connector cards, converter cards, car top cards, timer cards, and voice announcement modules. Notable technical differentiators include 4-wire serial Modbus architectures that materially reduce field wiring compared with conventional elevator control installations, embedded relay board designs, support for up to 40-stop V3F panels, and pure sine wave ARD inverter technology achieving efficiency above 85%. The portfolio is designed to interoperate with established drive brands such as Monarch and INVT, and is offered across a price ladder from entry-level single-speed boards (e.g., ICON G+5, ICS-100) to high-stop serial systems (SER-3500-V4, ICS-4600).

Name

Icon Control System

Legal name

Icon Control System

Website

https://iconcontrolsystem.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Icon Control System is a Mumbai-based, privately held manufacturer founded in 2008 that designs and sells microcontroller-based elevator control logic boards, ARD inverters, power supplies, relay cards, and displays, serving elevator OEMs, maintenance firms, and building operators across India through direct e-commerce and quote-based sales.

Ownership category

akta.pro rank

Product category

Elevator Control Systems

NAICS

Elevator and Moving Stairway Manufacturing (333921), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic Components & Accessories (3670), Electronic Components, Nec (3679)

akta.pro primary industry

Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)

akta.pro secondary industry

Elevator, Escalator & Lift Maintenance (IMAIABAF)

Keywords

• Elevator control panels
• Elevator logic boards
• Automatic rescue devices
• Elevator power supplies
• Elevator relay cards

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Elevator Control Panels and Logic Boards: Sale of elevator control panels and logic boards including V3F, single speed, and hydraulic variants. These are one-time hardware purchases that are core components of elevator systems.
2. Elevator Accessories and Components: Sale of supporting components including relay cards, power supplies, displays, announcement cards, connector cards, extension cards, and ARD inverters. Products sold individually or as part of complete control panel solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Icon Control System designs and manufactures elevator control panels, logic boards, and a comprehensive range of elevator electronics. Their portfolio spans V3F, single speed, hydraulic, and serial logic boards, Automatic Rescue Device (ARD) inverters, power supplies, relay cards, LOP/COP displays, extension/connector/converter cards, car top boards, timer cards, and voice announcement modules. Products are sold individually or as integrated elevator control solutions to elevator manufacturers, maintenance companies, and building operators across India.

Product overview

Icon Control System is a manufacturer of elevator control hardware products established in 2008, headquartered in Mumbai. The company offers a comprehensive portfolio of elevator control components organized into several product categories: Logic Boards (V3F, Single Speed, Hydraulic, Semi-Serial, and Serial variants like ICS-100 through ICS-4600, ICON G+5, ICON G+15, ICON ECO G+7, ICON HYDRO, G+7 HYDRO, G+4 HYDRO, SER-3200, SER-3500-V2/V4); ARD (Automatic Rescue Device) Inverters including ARD 3 PHASE, ARD BIG-48V, and ARD SMALL-48V; Power Supplies (ICON 3PH 110VDC PS, ICON BR PS, ICON BR RC PS, ICON MONARCH PS, ICON PS-1.3, ICON PS-2.5, 230VAC TO 110VDC); Relay Cards (V3F RELAY variants, G+5 RELAY, Hydraulic variants, ICON JG RELAY, ICON SINGLE RELAY, Serial CT RELAY variants, TOUCH COP RELAY, ICS-100-TRRL, RLB-3003, COP F-L-S-A); Display Products (7-segment and dot matrix LOP and COP indicators including serial variants like SER-7 SEG LOP CARD, SER DOT MATRIX LOP CARD, SER BIG DOT MATRIX COP); Extension Cards (EX-200, EX-202, EX-3003, EX-485, EX-5001); Connector Cards (ICON SUB-D CONNECTOR, ICON DUPLEX CONNECTOR, ICON SER CON); Converter Cards (7 SEG TO SERIAL CONVERTER, SER TO 7 SEG CONVERTER); Car Top Cards (G+7 SER-CT, G+15 SER-CT); Timer Cards (ICON TIMER, ICON SINEWAVE TIMER); Announcement Cards (ARD ANNOUNCEMENT, DOB ANNOUNCEMENT, YC LIFT VOICE CARD, ICON VOICE, ICON MP3 SD VOICE CARD, ICON FLASH VOICE CARD); and Accessory products including PFR Cards, ARD LED INDICATOR, ICON MNT, IR RECEIVER, and CYPRESS TOUCH capacitive touch interface. These products work together as an integrated elevator control system, with logic boards as the central controller connected to displays, relay cards, power supplies, and various extension modules.

Differentiator

Problem solved

Functional benefit

Products and services

• V3F Logic Boards

Quantifiable outcome

• Serial communication reduces wiring to 4 wires (2 for power, 2 for communication) from main card to serial landing display and cartop board
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• KONE: Global elevator OEM with proprietary controllers and a strong India presence; overlapping capability with Icon in elevator electronics, but KONE serves a much broader portfolio (installation, service, full elevators) and sells Icon-substitute controllers in-house.
• TK Elevator (Thyssenkrupp): Global elevator OEM with proprietary controller electronics and a strong modernization business; competes with Icon in mid-rise retrofit and modernization projects across India.
• Schindler Group: Major elevator OEM with its own 5500/7000 control platforms and a sizable Indian installation base; an indirect competitor because Schindler prefers in-house controllers but competes with Icon for retrofit panel sockets where third-party integration is permitted.
• Otis Worldwide: World's largest elevator OEM with wholly developed controllers, drives, and ARD systems; competes with Icon in retrofit and modernization projects where it offers its own Gen2/MPC controllers as alternatives to third-party panels.
• Mitsubishi Electric (Elevator & Escalator): Global elevator OEM with proprietary controllers and a substantial India service footprint; provides in-house alternatives to Icon's logic boards and ARD products in new installations and modernization.

Direct peers

• INVT: Chinese manufacturer of elevator VFDs and integrated control panels; explicitly cited as a compatible controller brand in Icon's product documentation. Competes directly with Icon's V3F logic boards and integrated panels in the Indian mid-market segment.
• Monarch Elevator: US-headquartered elevator controls and integrated panel manufacturer; referenced by name in Icon's product docs as a control-panel target. Competes head-to-head with Icon's logic boards and power supplies in the mid-rise elevator segment.

Regional players

• Johnson Lifts (Hitachi): Indian elevator manufacturer (now branded Hitachi Johnson Lifts-HLL) with its own controller stack; a domestic competitor that may both buy and compete with Icon's logic boards depending on the project.
• Bharat Bijlee: Indian manufacturer with an established elevator division offering complete elevators with proprietary controls; an India-based peer whose electronics could overlap with Icon's offerings in mid-rise installations.

Emerging players

• STEP (Step Elevator Components): Specialist elevator-drive and control-electronics supplier active in emerging markets; closest comparable in size and product scope to Icon, competing in low-to-mid-rise VFD and ARD solutions across Asia and Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Control System