Orthopaedic Specialists of Dallas

What Orthopaedic Specialists of Dallas does

Orthopaedic Specialists of Dallas is a physician-owned, multi-specialty orthopaedic practice founded in 2008 and headquartered in Rockwall, Texas, operating across five communities in the North Texas / Rockwall County corridor (Rockwall, Wylie, Forney, Terrell, and Royse City). The practice provides comprehensive musculoskeletal care covering sports medicine, spine, shoulder, elbow, hand and wrist, hip, knee, and foot and ankle subspecialties, supported by in-house physical therapy, chiropractic services, interventional pain management, and podiatric surgery. Surgical offerings include minimally invasive techniques and robotic-assisted hip and knee arthroplasty, with conservative non-surgical treatment prioritized where clinically appropriate. Dr. Umar Burney serves as founding and managing partner and holds a leadership role at the affiliated Texas Health Surgery Center of Rockwall.

The practice operates a hybrid access model combining scheduled appointments, a walk-in clinic, 24/7 OrthoAccess telehealth via the OrthoLive platform, and an online self-serve booking system, supported by an Electronic Medical Records system (EMA platform) and a patient portal for records access and bill payment. Patient acquisition is community-driven, leveraging physician referrals, local high school athletics partnerships, search-optimized location pages, organic social media, and patient education video content.

Revenue is generated primarily through professional fees from office visits, surgical procedures, and ancillary services billed across the orthopaedic subspecialties, supplemented by physical therapy services and a Direct Pay / Self-Pay bundled pricing program (delivered through the HealthMe platform) targeting uninsured patients, self-insured employers, and out-of-network consumers. The practice maintains professional affiliations with organizations including the American Sports Medicine Institute, the American Association of Hip and Knee Surgeons, the American Medical Society for Sports Medicine, and the Alamo Orthopaedic Society.

Name

Orthopaedic Specialists of Dallas

Legal name

Orthopaedic Specialists of Dallas

Website

https://dallasortho.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Orthopaedic Specialists of Dallas is a physician-owned multi-specialty orthopaedic practice serving North Texas communities with surgical, non-surgical, physical therapy, and chiropractic musculoskeletal care across five clinic locations.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Hand & Upper Extremity (HLAKALAF), Shoulder & Elbow (HLAKALAI), General Chiropractic Care (HSADALAA)

Keywords

• Orthopaedic surgery
• Sports medicine
• Joint replacement
• Physical therapy
• Spine care

Headquarters

HQ city

Rockwall

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from office visits, surgical procedures, diagnostic services, and therapeutic treatments across all orthopaedic subspecialties including sports medicine, spine, joint replacement, and podiatry.
2. Physical Therapy Services: Physical therapy services including therapeutic exercises, manual therapy, ultrasound, and electrostimulation treatments provided by licensed physical therapists.
3. Direct Pay / Self-Pay: Bundled payment options for self-pay patients, self-insured employers, patients with out-of-network insurance, and those without insurance. Includes transparent pricing for office visits, procedures, and physical therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Orthopaedic Specialists of Dallas is a multi-specialty orthopaedic medical practice providing surgical and non-surgical musculoskeletal care across sports medicine, spine, shoulder, elbow, hand and wrist, hip, knee, foot and ankle, complemented by in-house physical therapy and chiropractic services. The practice serves individual patients through five clinic locations in the north Texas communities of Rockwall, Wylie, Forney, Terrell, and Royse City, supported by walk-in access, 24/7 telehealth, online appointment booking, and transparent self-pay pricing.

Product overview

Orthopaedic Specialists of Dallas is a multi-specialty orthopaedic practice offering a unified range of surgical and non-surgical musculoskeletal services. The practice combines core orthopaedic care specialties (Sports Medicine, Spine, Shoulder, Elbow, Hand/Wrist, Hip, Knee, Foot/Ankle) with supporting therapy services (Physical Therapy, Chiropractic) to provide comprehensive patient care. The practice operates multiple locations and offers patient-facing digital services including a patient portal and direct pay options for transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine Treatment and prevention of sports-related injuries using evidence-based care and minimally invasive techniques, serving athletes and active individuals including student-athletes covered under team physician agreements with local high schools.
• Spine Services Spinal care addressing cervical, thoracic, and lumbar conditions including myelopathy, degenerative disc disease, and spinal deformities, with emphasis on minimally invasive techniques.
• Shoulder Care Shoulder surgery and treatment including rotator cuff repair and stabilization procedures for patients with shoulder pain, instability, and degenerative conditions.
• Elbow Treatment Treatment for elbow conditions including distal biceps tendon repair and other sports-related and degenerative elbow pathologies.
• Hand & Wrist Surgery Hand, wrist, and elbow surgery including sports-related injuries, fracture treatment, Dupuytren's contracture, and traumatic nerve conditions.
• Hip Care Hip treatments including hip arthroscopy and hip replacement surgery using both robotic-assisted and traditional techniques.
• Knee Treatment Knee surgery including total knee arthroplasty, partial knee replacement, and revision procedures using robotic techniques and methods such as the Jiffy Knee approach.
• Foot & Ankle Care Foot and ankle treatment including ankle arthroscopy and comprehensive podiatric surgical services.
• Physical Therapy Exercise-based treatment program combining stretching, core strengthening, ultrasound, electrostimulation, and manual therapy for injury recovery and pain relief, delivered by licensed physical and occupational therapists.
• Chiropractic Services Chiropractic care supporting active lifestyles and musculoskeletal wellness as a complement to surgical and non-surgical orthopaedic treatment.
• OrthoAccess 24/7 Walk-In and Telehealth Walk-in and 24/7 telehealth access for immediate orthopaedic care needs, providing urgent musculoskeletal consultation without prior appointment.
• Direct Pay / Self-Pay Bundled Pricing Bundled payment options offering transparent, upfront pricing for office visits, procedures, and physical therapy for self-pay patients, self-insured employers, health sharing ministry members, and patients with high-deductible or out-of-network insurance, with no hidden costs.

Quantifiable outcome

• Hip replacement described as 'very nearly pain-free' by patient testimonial
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• American Sports Medicine Institute (ASMI)minorStrategic or Co-development PartnerProfessional association partnership providing research and education in sports medicine. Practice displays ASMI affiliation on website.
• American Association of Hip and Knee Surgeons (AAHKS)minorStrategic or Co-development PartnerProfessional membership organization for hip and knee surgeons. Practice displays AAHKS affiliation on website.
• Alamo Orthopaedic SocietyminorStrategic or Co-development PartnerRegional orthopaedic professional society. Practice displays affiliation on website.
• American Medical Society for Sports Medicine (AMSSM)minorStrategic or Co-development PartnerProfessional organization for sports medicine physicians. Practice displays AMSSM affiliation on website.
• Texas Health Surgery Center of RockwallcoreStrategic or Co-development PartnerDr. Burney serves as Vice Chair of the Board of Managers and Joint Replacement Director at Texas Health Surgery Center of Rockwall, indicating a core partnership for surgical services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North Texas Orthopedics & Spine Center: North Texas multi-specialty orthopaedic and spine practice with similar subspecialty coverage (sports, spine, joint replacement, hand) and independent practice ownership model.
• W.B. Carrell Memorial Clinic: Centuries-old independent orthopaedic specialty clinic in Dallas offering sports medicine, joint replacement, hand, and foot/ankle care. Closest analog in terms of independent multi-specialty orthopaedic footprint in the DFW market.
• US Orthopedic Partners: Private equity-backed management services organization consolidating multi-specialty orthopaedic practices across the South. Comparable platform model and competitor for surgeon recruiting and payor contracts.
• Texas Orthopaedic Associates: Long-established multi-specialty orthopaedic practice serving the Dallas–Fort Worth area with sports medicine, joint replacement, and spine services. Directly comparable in service mix, geography, and independent-practice model.
• Heiden Orthopedics: Independent community orthopaedic practice serving a similar suburban Texas patient base, with comparable focus on sports medicine and joint replacement.

Regional players

• EmergeOrtho: Large multi-specialty orthopaedic platform across the Carolinas and Southeast. Comparable platform-level operational and consolidation model, though geographically separate, making it a useful outside-of-region peer for scaling benchmarks.

Broad incumbents

• UT Southwestern Orthopaedic Surgery: Academic orthopaedic practice in Dallas providing the full subspecialty mix. Serves as both a training pipeline and a competitor for complex tertiary orthopaedic cases in the same DFW market.
• Texas Health Physicians Group Orthopaedic Specialists: Hospital-employed orthopaedic specialty group within the regional Texas Health system, which also operates the ASC where Orthopaedic Specialists of Dallas partners. Competes for in-network patients and surgical volume.
• Baylor Scott & White Orthopaedic Associates: Hospital-owned orthopaedic group within a large North Texas health system. Competes for the same patient base and surgical referrals but with health-system scale, ancillaries, and payor leverage.
• HCA Houston Orthopedics: Hospital-system orthopaedic service line within HCA in Houston. Comparable across surgical service line and outpatient strategy, but operates in a different metro with health-system economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DallasOrtho
• YouTubeyoutube.com/channel/UC1wqiRW8Wzujfeo_p3ft9ww
• Facebookfacebook.com/DallasOrtho
• LinkedInlinkedin.com/company/orthopaedic-specialists-of-dallas
• Instagraminstagram.com/Dallasorthopaedics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopaedic Specialists of Dallas