Pet's Choice
Pet's Choice operates a nationwide U.S. network of companion animal veterinary hospitals under VCA Animal Hospitals, a subsidiary of Mars, Incorporated, serving dog and cat owners through in-hospital care, the myVCA mobile app, CareClub subscriptions, and e-commerce.
- Company typePublic
- Founded1996
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pet's Choice does
Pet's Choice is the entity associated with VCA Animal Hospitals, a network of companion animal veterinary hospitals operating across the United States. VCA operates as a subsidiary of Mars, Incorporated (acquired in 2017) within the Mars Petcare segment, providing preventive care, emergency services, specialty medicine, and surgical procedures primarily to dog and cat owners through its nationwide hospital footprint. The firm also extends limited services to enterprise partners through its VCA Shelter Partnership program supporting animal shelters.
VCA's core technology centers on the myVCA mobile application, which integrates appointment scheduling, prescription refills, 24/7 live chat, vaccine tracking, and pet health records into a single consumer-facing platform. Complementary digital infrastructure includes the CareClub subscription product ($19.99/month for unlimited exams), a VCA-branded e-commerce shop selling pet medications, supplements, and therapeutic diets, the VCA Voice storytelling platform, and a content library covering pet health resources. The myVCA app is available on both iOS and Android (as the VCA CareClub app).
The business model combines fee-for-service veterinary care with a recurring subscription product (CareClub) and transaction-based e-commerce revenue. The company pursues a direct-to-consumer go-to-market strategy, reaching pet owners through content marketing, mobile app engagement, subscription membership, and community partnerships. Secondary distribution channels include B2B shelter partnerships and global e-commerce. Pay-per-exam pricing is augmented by the CareClub subscription, which provides predictable recurring revenue and embeds switching costs through accumulated pet health history.
Note: there is a significant data conflict between the firmographic metadata (small private company, 1-10 employees, Bellevue WA, founded 1996) and the substantive operational data (VCA Animal Hospitals, owned by Mars, Incorporated, nationwide network). The analysis above reflects the more substantive and recent information available.
Pet's Choice firmographics
Firmographics- Name
- Pet's Choice
- Website
- https://petschoice.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pet's Choice operates a nationwide U.S. network of companion animal veterinary hospitals under VCA Animal Hospitals, a subsidiary of Mars, Incorporated, serving dog and cat owners through in-hospital care, the myVCA mobile app, CareClub subscriptions, and e-commerce.
- Ownership category
- akta.pro rank
Pet's Choice industry classification
Industry- Product category
- Veterinary Hospital Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industry
- Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)
Keywords
Where Pet's Choice is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet's Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Veterinary Services: Fee-for-service veterinary care including routine exams, emergency care, surgeries, and specialized treatments across their hospital network.
- CareClub Subscription: Monthly subscription plan ($19.99/month) providing unlimited exams and included preventive care benefits to drive customer retention and predictable revenue.
- E-commerce Pet Products: Online shop selling pet medications, supplements, therapeutic diets, and pet care supplies across categories including arthritis, dental, flea/tick, heartworm, and skin care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CareClub Access Plan - Unlimited Exams |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pet's Choice product offering
Product offeringCore offering
Pet's Choice owns and operates a network of companion animal veterinary hospitals in the United States, delivering preventive care, emergency services, specialty medicine, and surgical procedures for dogs and cats. The hospital network is complemented by a subscription wellness plan (CareClub Access Plan at $19.99/month), a digital pet health management platform (myVCA), and an e-commerce shop selling pet medications, supplements, and therapeutic diets.
Product overview
VCA Animal Hospitals operates as a network of veterinary hospitals offering a unified pet healthcare ecosystem. The core offering is the hospital network providing clinical veterinary services, supplemented by the CareClub membership plan for ongoing wellness access, myVCA digital platform for health record management and communications, an e-commerce shop for pet health products, and educational resources. These components work together to provide both in-person veterinary care and digital health management tools for pet owners.
Differentiator
Problem solved
Functional benefit
Brands
- CareClub: A subscription-based pet care membership plan offering unlimited exams for $19.99/month
- myVCA
- VCA Voice
Products and services
- Veterinary Hospital Network
Quantifiable outcome
- Unlimited exams included in CareClub Access Plan at $19.99/month
Companies that use Pet's Choice
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Pet's Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pet's Choice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VCA Shelter PartnershipscoreVCA operates a shelter partnership program supporting animal shelters with veterinary care services, demonstrating commitment to community animal welfare and expanding service reach.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pet's Choice competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights3 records
Customer concentration
Pet's Choice social profiles
Digital presencePet's Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet's Choice leadership team
Management profileNumber of profiles
Profiles2 records
Pet's Choice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet's Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet's Choice
What does Pet's Choice do?
Pet's Choice owns and operates a network of companion animal veterinary hospitals in the United States, delivering preventive care, emergency services, specialty medicine, and surgical procedures for dogs and cats. The hospital network is complemented by a subscription wellness plan (CareClub Access Plan at $19.99/month), a digital pet health management platform (myVCA), and an e-commerce shop selling pet medications, supplements, and therapeutic diets.
Is Pet's Choice a public or private company?
Pet's Choice is a public company. It is classified as venture growth investor backed and is currently operating.
When was Pet's Choice founded?
Pet's Choice was founded in 1996. It employs 1 to 10 people.
Where is Pet's Choice based?
Pet's Choice is headquartered in Bellevue, United States, in the North America region.
How does Pet's Choice make money?
Three revenue lines are on record. Veterinary Services are the primary driver. The others are careClub Subscription and E-commerce Pet Products.
Does Pet's Choice have an API?
No public API is recorded for Pet's Choice.
What industry is Pet's Choice in?
Pet's Choice's product category is Veterinary Hospital Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HLAMAIAF, Online Veterinary Pharmacies & E-commerce Retailers. Its NAICS code is 54194 and its SIC code is 8000.