Pet's Choice

What Pet's Choice does

Pet's Choice is the entity associated with VCA Animal Hospitals, a network of companion animal veterinary hospitals operating across the United States. VCA operates as a subsidiary of Mars, Incorporated (acquired in 2017) within the Mars Petcare segment, providing preventive care, emergency services, specialty medicine, and surgical procedures primarily to dog and cat owners through its nationwide hospital footprint. The firm also extends limited services to enterprise partners through its VCA Shelter Partnership program supporting animal shelters.

VCA's core technology centers on the myVCA mobile application, which integrates appointment scheduling, prescription refills, 24/7 live chat, vaccine tracking, and pet health records into a single consumer-facing platform. Complementary digital infrastructure includes the CareClub subscription product ($19.99/month for unlimited exams), a VCA-branded e-commerce shop selling pet medications, supplements, and therapeutic diets, the VCA Voice storytelling platform, and a content library covering pet health resources. The myVCA app is available on both iOS and Android (as the VCA CareClub app).

The business model combines fee-for-service veterinary care with a recurring subscription product (CareClub) and transaction-based e-commerce revenue. The company pursues a direct-to-consumer go-to-market strategy, reaching pet owners through content marketing, mobile app engagement, subscription membership, and community partnerships. Secondary distribution channels include B2B shelter partnerships and global e-commerce. Pay-per-exam pricing is augmented by the CareClub subscription, which provides predictable recurring revenue and embeds switching costs through accumulated pet health history.

Note: there is a significant data conflict between the firmographic metadata (small private company, 1-10 employees, Bellevue WA, founded 1996) and the substantive operational data (VCA Animal Hospitals, owned by Mars, Incorporated, nationwide network). The analysis above reflects the more substantive and recent information available.

Name

Pet's Choice

Website

https://petschoice.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet's Choice operates a nationwide U.S. network of companion animal veterinary hospitals under VCA Animal Hospitals, a subsidiary of Mars, Incorporated, serving dog and cat owners through in-hospital care, the myVCA mobile app, CareClub subscriptions, and e-commerce.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Veterinary hospital services
• Companion animal care
• Pet healthcare
• Veterinary surgery
• Preventive pet care

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Services: Fee-for-service veterinary care including routine exams, emergency care, surgeries, and specialized treatments across their hospital network.
2. CareClub Subscription: Monthly subscription plan ($19.99/month) providing unlimited exams and included preventive care benefits to drive customer retention and predictable revenue.
3. E-commerce Pet Products: Online shop selling pet medications, supplements, therapeutic diets, and pet care supplies across categories including arthritis, dental, flea/tick, heartworm, and skin care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pet's Choice owns and operates a network of companion animal veterinary hospitals in the United States, delivering preventive care, emergency services, specialty medicine, and surgical procedures for dogs and cats. The hospital network is complemented by a subscription wellness plan (CareClub Access Plan at $19.99/month), a digital pet health management platform (myVCA), and an e-commerce shop selling pet medications, supplements, and therapeutic diets.

Product overview

VCA Animal Hospitals operates as a network of veterinary hospitals offering a unified pet healthcare ecosystem. The core offering is the hospital network providing clinical veterinary services, supplemented by the CareClub membership plan for ongoing wellness access, myVCA digital platform for health record management and communications, an e-commerce shop for pet health products, and educational resources. These components work together to provide both in-person veterinary care and digital health management tools for pet owners.

Differentiator

Problem solved

Functional benefit

Brands

• CareClub: A subscription-based pet care membership plan offering unlimited exams for $19.99/month
• myVCA
• VCA Voice

Products and services

• Veterinary Hospital Network

Quantifiable outcome

• Unlimited exams included in CareClub Access Plan at $19.99/month

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VCA Shelter PartnershipscoreStrategic or Co-development PartnerVCA operates a shelter partnership program supporting animal shelters with veterinary care services, demonstrating commitment to community animal welfare and expanding service reach.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/vcaanimalhospitals
• LinkedInlinkedin.com/company/ben-white-pet-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet's Choice