Anson Care Services

What Anson Care Services does

Anson Care Services Ltd is a family-owned residential and domiciliary care provider headquartered in Redruth, Cornwall, United Kingdom. The company was established when the Anson family acquired Crossroads House in October 2011 and converted the former hotel into a specialist dementia care home. Anson Care Services now operates a portfolio of five care homes across West Cornwall — Crossroads House (Scorrier), Tremethick House (Redruth), Harbour House (Portreath), The Old Manor House (Penzance), and St Mary's Haven (Penzance) — delivering residential care, specialist dementia care, and respite stays. The company also operates Harbour Home Care, a domiciliary care service covering the Redruth and Portreath area that supports clients in their own homes with personal care, domestic assistance, and emergency response services.

The company serves elderly individuals, particularly those with dementia or age-related conditions, along with their families seeking long-term placements or respite stays across West Cornwall. Care is delivered by over 100 staff trained to NVQ/Diploma standards, with each home operating under a CQC-registered manager. Anson Care Services differentiates through the diversity of its property portfolio (Victorian, Regency Grade 2 listed, converted hotel, former convent) and specialist environmental design — notably Crossroads House's 'village square' concept featuring a tea shop, pub, church, shop, hairdresser, and indoor garden tailored for dementia residents. Ancillary services include on-site hairdressing, library services, activities coordinators, varied cuisine with special diets, and regular excursions.

The business operates a direct-to-consumer model: families contact individual care homes directly via phone or website enquiry forms to arrange viewings, long-term placements, or respite stays. Revenue is generated through fee-based residential placements and domiciliary care packages, with pricing determined by individual care needs assessments and not publicly disclosed. Marketing relies on organic digital presence (website, Facebook) and word-of-mouth from resident and family testimonials, supplemented by CQC inspection report visibility. Anson Care Services Ltd is registered in England and Wales as a private limited company (company number 10712735) with no external private equity, venture capital, or parent company involvement disclosed.

Name

Anson Care Services

Legal name

Anson Care Services Ltd

Website

https://ansoncare.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Anson Care Services Ltd is a family-owned residential and domiciliary care provider in West Cornwall, operating five care homes across Redruth and Penzance and a Harbour Home Care domiciliary service, serving elderly individuals needing residential, dementia, or in-home care.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Emergency / On-Demand Respite Care (HSABAGAD)

Keywords

• Residential care homes
• Dementia care services
• Domiciliary care
• Elderly care
• Care home operator

Headquarters

HQ city

Redruth

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Home Services: Fees charged for long-term residential care placements in five care homes across Redruth and Penzance, Cornwall. Services include residential care and specialist dementia care. Also includes respite stay options.
2. Domiciliary Care Services: Harbour Home Care provides care and support services in clients' own homes, covering Redruth and Portreath area. Services range from domestic chores to full care packages and emergency response 'Peace of Mind' management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Anson Care Services operates five residential and dementia care homes across West Cornwall (Redruth and Penzance) and a domiciliary care agency (Harbour Home Care) covering Redruth and Portreath. The company provides long-term residential placements, respite stays, specialist dementia care, and in-home personal care, domestic help, and emergency response services for elderly individuals.

Product overview

Anson Care Services operates a portfolio of five care homes across West Cornwall (Redruth and Penzance areas) offering residential care and dementia care services. Their care homes include Crossroads House (specialist dementia care), Tremethick House, The Old Manor House (dementia specialist), Harbour House, and St Mary's Haven. Additionally, the company provides domiciliary care through Harbour Home Care, covering Redruth and Portreath areas, enabling people to remain in their own homes with various support services ranging from personal care to emergency response and home maintenance management.

Differentiator

Problem solved

Functional benefit

Brands

• Harbour Home Care: Domiciliary care and support service covering Redruth and the surrounding area, providing care and support to people in their own homes.

Products and services

• Crossroads House Care Home Specialist dementia care home in Scorrier, near Redruth, Cornwall, designed for individuals living with various forms of dementia. Features a purpose-built 'village square' layout with tea shop, church, traditional pub, shop, hairdresser, secure outdoor garden, and en-suite rooms. Operated with 24-hour NVQ and Diploma-trained staff.
• Tremethick House Care Home Victorian detached residential care home in Redruth, fully renovated and modernised, providing general residential care for older people. Amenities include a hair salon, library service, monthly excursions, en-suite rooms, and special-diet catering.
• The Old Manor House Care Home Small, relaxed, family-run Grade 2 listed Regency terraced care home in Penzance specialising in dementia care, located near the seafront and town centre. Recently underwent major renovations.
• Harbour House Care Home Residential care home in the coastal village of Portreath, near Redruth, providing skilled care for residents suffering from the physical effects of ageing, forgetfulness, and mild confusion.
• St Mary's Haven Care Home Care home in Penzance housed in a former Convent and School, originally operating as a care home for over 30 years. Acquired by Anson Care Services in 2016 and refurbished in 2019 with new modern rooms, a lounge, indoor garden, dining space, Post Office, and Teddy Bear Shop.
• Harbour Home Care (Domiciliary Care) Domiciliary care agency covering Redruth and Portreath, helping people stay in their own homes. Services include domestic chores, personal care, full care packages, an emergency lifeline/Peace of Mind management package, and arranging tradesmen for home maintenance.

Quantifiable outcome

• Resident satisfaction expressed through surveys: 'Can't ask for anything better. Very content here' and 'Absolutely wonderful. Couldn't ask for better'
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Care UK: Major UK provider of residential, nursing, dementia, and home care services across 150+ care homes. Comparable to Anson's combined residential + home care service mix and to its dementia specialism, though at a substantially larger scale.
• MHA (Methodist Homes): UK charity providing residential, dementia, and retirement living across 80+ homes. Overlaps with Anson in the residential and dementia care categories and in CQC-regulated delivery, though larger and mission-driven in funding model.
• HC-One: Largest UK care home operator with 300+ homes delivering residential, dementia, and nursing care. Compares to Anson via the residential/dementia mix and CQC-regulated operating model, but at vastly greater scale and geographic dispersion.
• Anchor Hanover: Large not-for-profit operator of retirement living and care homes in England. Comparable to Anson on residential/dementia service profile and CQC-regulated operating model, with substantially greater scale and a housing-with-care angle.
• Barchester Healthcare: One of the largest UK private care home groups, operating 200+ residential and dementia homes nationwide. Overlaps with Anson on core service offering and CQC regulatory framework but operates at materially larger scale and geographic reach.

Direct peers

• Hamberley Care Homes: UK mid-market care home operator running a portfolio of purpose-built residential and dementia homes. Closely comparable to Anson in scale (tens of homes), mix of residential and specialist dementia, and family/regional operating style.
• brighterkind: UK care home operator focused on residential, nursing, and dementia care across a multi-site estate. Comparable to Anson in service mix (general residential + dementia specialty) and direct-to-family acquisition motion.
• Bluebird Care: UK franchised domiciliary care provider offering personal care, dementia support, and live-in care. Comparable to Harbour Home Care in service scope (home-based personal and dementia care) and in operating as a multi-site regulated home-care provider.
• Home Instead: UK franchised home care provider delivering personal care, dementia care, and companionship in clients' own homes. Directly comparable to Anson's Harbour Home Care (domiciliary) arm in service scope, target customer, and CQC-regulated home care delivery model.
• Helping Hands Home Care: Established UK home care specialist offering live-in, visiting, dementia, and respite care across England and Wales. Directly comparable to Anson's Harbour Home Care service line and to the dementia-in-home positioning the company targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ansoncareservices
• Xx.com/acsbztr164
• LinkedInlinkedin.com/company/anson-care-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anson Care Services