InnovAction

What InnovAction does

InnovAction is a Melbourne-based boutique innovation consultancy founded and operated by Grant Downie, who serves as the sole principal consultant. The firm delivers strategic facilitation, advisory, and executive coaching services to founders, entrepreneurs, intrapreneurs, corporate leaders, government bodies, and not-for-profit organizations across Australia and internationally. Service lines are positioned as methodology-led rather than technology-led, with named offerings including the CorprIN corporate innovation framework, an Open Innovation practice, Action Planning facilitation, and Influence for Growth advisory, alongside one-on-one executive coaching.

The firm does not develop or license software, data products, or AI tooling; all client work is delivered personally by Downie as human-led consulting engagements. There is no documented technical architecture, platform, or product roadmap — CorprIN and the other offerings function as branded facilitation methodologies and intellectual property rather than deployable technology.

The business model is professional services with quote-based project pricing. Customer acquisition is anchored by a complimentary 30-minute discovery session and proceeds through sales-led, founder-led, referral-driven channels leveraging Downie's personal network. No marketing automation, channel partnerships, or programmatic demand generation is in evidence. The named client base disclosed includes FMA Australia (financial markets), Operoo (operations management), and WealthNation (fintech), with no disclosed contract values, retention rates, or revenue concentration figures.

Name

InnovAction

Legal name

InnovAction

Website

https://innovaction.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

InnovAction is a Melbourne-based boutique innovation consultancy led by sole founder Grant Downie, delivering strategic facilitation, executive coaching, and the CorprIN corporate innovation framework to founders, corporate leaders, government, and not-for-profit organizations in Australia and internationally.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Innovation consulting services
• Corporate innovation strategy
• Strategic facilitation services
• Executive coaching advisory
• Open innovation methodology

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting and Facilitation: Revenue is generated through professional services engagements including strategic planning, capability development, corporate innovation consulting (CorprIN), and executive coaching. Engagements appear to be project-based or retainer arrangements with enterprises, startups, and government organizations seeking innovation transformation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InnovAction is a boutique innovation consultancy that helps founders, executives, and organizations overcome growth challenges through strategic facilitation and advisory services. Its flagship offering is CorprIN, a corporate innovation framework, complemented by Open Innovation facilitation, Action Planning, Influence for Growth coaching, and executive advisory delivered personally by founder Grant Downie. Revenue is generated through project-based and retainer consulting engagements, supplemented by a free 30-minute discovery session used as the entry point to deeper services.

Product overview

InnovAction is a consulting and facilitation services firm that offers a portfolio of innovation-related service offerings. The core product is CorprIN, a corporate innovation framework focused on strategic framing, rigorous execution, and precise measurement. This is complemented by Open Innovation services, Action Planning facilitation, and Influence for Growth consulting. The company also offers a free 30-minute discovery session as an entry point. These offerings work together as a holistic approach to helping organizations overcome growth challenges through innovation.

Differentiator

Problem solved

Functional benefit

Brands

• CorprIN: Corporate Innovation framework that should be strategically framed, rigorously executed and precisely measured.

Products and services

• CorprIN A corporate innovation framework that helps organizations do things differently in pursuit of their goals and objectives by strategically framing innovation initiatives, rigorously executing them, and precisely measuring outcomes. It targets executives, senior managers, and organizations (private, government, and not-for-profit) seeking to implement corporate innovation programmes and manage innovation portfolios.
• Open Innovation A facilitation service that enables organizations to nurture ideas and leverage collaboration throughout their organization and beyond, helping them embrace the best opportunities and avoid waste from misguided internal competition for resources.
• Action Planning A strategic facilitation service that helps organizations create a tangible plan for implementation by tapping into decades of experience across private, government and not-for-profit sectors to reframe and overcome unique challenges.
• Influence for Growth A coaching and advisory service that helps leaders navigate organizational politics by identifying the best people to recruit into a coalition to achieve the goals they care about.
• 30-minute Discovery Session A complimentary 30-minute session with Grant Downie to explore the challenges the client faces and the goals important to them, providing surprising new insights and serving as an entry point to deeper consulting engagements.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Board of Innovation: Boutique global innovation consultancy that helps corporates build innovation capabilities and run growth programs. Highly comparable business model of focused innovation advisory and facilitation engagements, similar in scale and positioning to InnovAction.
• Fahrenheit 212: Innovation consulting firm specializing in growth strategy and corporate innovation for global brands. Comparable offering of structured innovation programs and strategy facilitation for senior executive clients.
• Innosight: Strategy and innovation consultancy founded by Clayton Christensen, helping organizations navigate disruption through innovation strategy. Direct comparable in offering corporate innovation advisory, growth strategy, and capability-building services.
• Strategos: Innovation strategy consultancy offering guided innovation journeys, open innovation, and corporate venturing advisory. Comparable in providing structured innovation methodologies (similar to CorprIN) for enterprise and government clients.

Broad incumbents

• McKinsey & Company: Global management consulting firm with a deep Growth, Marketing & Sales practice and innovation work for executive clients. Overlaps with InnovAction on strategy facilitation and executive advisory for large organizations.
• Boston Consulting Group (BCG): Global strategy consultancy with dedicated Innovation & Design practice (BCG X). Comparable in delivering corporate innovation strategy, transformation, and capability-building engagements to senior executives.
• Doblin (Deloitte): Deloitte's dedicated innovation practice offering corporate innovation strategy, experience design, and venture building. Larger incumbent in the same niche of corporate innovation advisory.

Regional players

• KPMG Australia: Big Four advisory firm operating in Australia with an Enterprise Innovation practice. Comparable as a consultancy serving Australian corporate and government clients on transformation and innovation, though broader in scope than InnovAction.

Emerging players

• Why Innovation: Australia-based boutique innovation consultancy offering innovation strategy, capability building, and culture transformation. Comparable geographic focus, target buyer segment, and emerging scale.
• Bespoke Innovation: Australian boutique innovation advisory working with corporates and government on innovation strategy and culture change. Comparable in being a small, founder-led consultancy targeting Australian enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/grantdownie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnovAction