Murray
Murray Chevrolet Cadillac Medicine Hat is a private franchised automobile dealership in Medicine Hat, Alberta, selling new Chevrolet and Cadillac vehicles, pre-owned cars, and offering service, parts, financing, and fleet sales to local consumers and businesses.
- Company typePrivate
- Founded1926
- HeadquartersMedicine Hat, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Murray does
Murray Chevrolet Cadillac Medicine Hat is a private, single-location franchised automobile dealership operating under Murray Auto Group and located at 1270 Trans Canada Way SE in Medicine Hat, Alberta. The business sells new Chevrolet and Cadillac vehicles across the full GM lineup — including light- and heavy-duty trucks (Colorado, Silverado 1500/2500HD/3500HD), crossovers and SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), performance cars (Corvette), commercial vans, and an expanding EV portfolio (Bolt EV, Equinox EV, Blazer EV, Silverado EV). It also retails pre-owned vehicles from multiple non-GM brands and operates full-service parts, maintenance, and repair departments using genuine GM parts and certified technicians.
Revenue is generated through new and used vehicle sales at manufacturer wholesale-to-retail margins, service and repair billings, parts and accessories (including JAKT Customs modifications and Murray Shield protection plans), financing arrangements with multiple lenders plus Affirm buy-now-pay-later, and a dedicated fleet and commercial sales channel. Customer segments are primarily individual retail buyers in Medicine Hat and surrounding Alberta communities (Dunmore, Redcliff, Alderson), supplemented by Canadian Forces personnel via a $1,000 military discount program and local commercial fleet customers.
Go-to-market combines a physical showroom and service facility with a transactional website (murraychev.ca) offering inventory search, trade-in valuation, finance applications, and service scheduling, supported by an active social media footprint. The dealership is AMVIC-licensed and reports a 4.8-star Google rating, positioning it as the exclusive GM franchise retailer for its regional catchment as part of a 100-year-old dealer group.
Murray firmographics
Firmographics- Name
- Murray
- Legal name
- Murray Chevrolet Cadillac Medicine Hat
- Website
- https://murraychev.ca
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Murray Chevrolet Cadillac Medicine Hat is a private franchised automobile dealership in Medicine Hat, Alberta, selling new Chevrolet and Cadillac vehicles, pre-owned cars, and offering service, parts, financing, and fleet sales to local consumers and businesses.
- Ownership category
- akta.pro rank
Where Murray is headquartered
LocationHeadquarters
- HQ city
- Medicine Hat
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Murray business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- New Vehicle Sales: Sales of new Chevrolet and Cadillac vehicles including trucks, SUVs, sedans, electric vehicles, and performance cars. Revenue generated from manufacturer wholesale-to-retail margin and incentives.
- Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles from multiple manufacturers including Chevrolet, GMC, Ford, Ram, Jeep, Mitsubishi, Buick, Hyundai, Kia, Mazda, Dodge, and Mini. Includes trade-in evaluations and same-day cash purchases.
- Service and Repair: Full-service maintenance and repair department offering oil changes, tire services, maintenance, detailing, out-of-province inspections, and GM recall services. Certified technicians using genuine GM parts.
- Parts and Accessories: Sale of genuine GM parts, accessories, and aftermarket options including floor liners, winter tires, and JAKT Customs modifications.
- Financing and Insurance Products: Arrangement of vehicle financing through lenders, offering various financing terms, payment calculators, and protection products including Murray Shield vehicle protection plans. Also offers Affirm buy-now-pay-later options.
- Fleet and Commercial Sales: Dedicated fleet sales division serving business and commercial customers with volume pricing, fleet management support, and commercial vehicle solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Chevrolet Vehicles - Price Range: $33,158 - $184,426 |
| One time/ perpetual license | Pay-as-you-go | Used Vehicles - Price Range: $15,088 - $67,088 |
| One time/ perpetual license | Pay-as-you-go | New Vehicle Specials - Promotional Pricing |
| Other | Pay-as-you-go | Service and Parts Pricing |
| Other | Monthly | Financing Options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Murray product offering
Product offeringCore offering
Murray Chevrolet Cadillac Medicine Hat is an authorized General Motors dealership in Medicine Hat, Alberta that sells new Chevrolet and Cadillac vehicles, pre-owned vehicles from multiple manufacturers (Chevrolet, GMC, Ford, Ram, Jeep, Mitsubishi, Buick, Hyundai, Kia, Mazda, Dodge, Mini), and delivers complementary automotive services including vehicle financing, genuine GM parts and accessories, certified maintenance and repair, Murray Shield vehicle protection, and dedicated fleet and commercial sales.
Product overview
Murray Chevrolet Cadillac Medicine Hat operates as a Chevrolet and Cadillac dealer offering a comprehensive automotive portfolio. The core offerings include new Chevrolet vehicles (Colorado, Silverado 1500/2500HD/3500HD, Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban, Corvette, Express, Bolt EV, Equinox EV, Silverado EV) and new Cadillac luxury vehicles, supplemented by a selection of pre-owned vehicles from multiple manufacturers. The business provides complementary services including financing (through Affirm), a parts department (Genuine GM parts and aftermarket options), a service centre (oil changes, tires, maintenance, detailing, GM recalls), vehicle protection plans (Murray Shield), and fleet and commercial services. A military discount program provides $1,000 off new vehicles for Canadian Forces members and their spouses.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chevrolet Vehicles Full lineup of new Chevrolet vehicles for retail sale, including Colorado, Silverado 1500, Silverado 2500HD, Silverado 3500HD, Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban, Corvette Stingray, Express Cargo Van, Bolt EV, Equinox EV, and Silverado EV. Targeted at consumers and fleet buyers in Medicine Hat and surrounding Alberta communities.
- New Cadillac Vehicles New luxury Cadillac automobiles, including electric Cadillac models, sold through the associated Cadillac dealership inventory. Targeted at retail luxury vehicle buyers in Medicine Hat and surrounding Alberta region.
- Pre-Owned Vehicles Quality used cars, trucks, and SUVs from multiple brands including Chevrolet, Ford, Jeep, GMC, Ram, Mitsubishi, Hyundai, Kia, Mazda, Dodge, Buick, and Mini. Certified Pre-Owned GM vehicles include a 150+ point inspection and minimum 3-month/5,000 km warranty. Priced from $15,088 to $67,088, with trade-in evaluation and online value estimator.
- Vehicle Financing Services Arrangement of vehicle financing through multiple third-party lenders, including finance applications, an online payment calculator, and Buy Now Pay Later payment plans via Affirm. Offers finance rates starting from 3.3% APR on approved credit with terms from 12 to 84 months, and trade-in valuation tools.
- Parts Department Retail and over-the-counter sale of genuine GM parts, trusted aftermarket options, accessories (including floor liners and winter tires), and JAKT Customs modifications. Includes parts specialists, ordering services, a tire shop, and Buy Now Pay Later via Affirm. Available via walk-in counter, phone (403-527-5544), and online request-for-quote.
- Service Centre Certified-technician vehicle maintenance and repair services including oil changes, tire shop services, general maintenance, out-of-province inspections, detailing, and GM recall repairs, using genuine GM parts. Service offered Monday 7:00AM–5:30PM and Saturday 9:00AM–1:00PM, with online booking and Buy Now Pay Later via Affirm.
- Murray Shield Vehicle Protection Vehicle protection plans offered through Murray Shield to cover unexpected repair costs and provide post-sale peace of mind. Sold via the Finance Department as part of the broader vehicle purchase process.
- Fleet and Commercial Sales Dedicated fleet sales division offering volume pricing, commercial vehicle specifications, and fleet management support for business and commercial buyers in Medicine Hat and surrounding Alberta communities. Covers commercial trucks, work vehicles, and business fleet procurement.
Quantifiable outcome
- Customer satisfaction rating of 4.8 stars on Google reviews
- +1 more outcomes
Companies that use Murray
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Murray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Murray partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Canadian Forces Military Discount Programminor$1,000 Canadian Forces Appreciation Discount offered to active members, reserve, veterans, and their spouses on new Chevrolet or Cadillac vehicles. Can be combined with other retail discounts.
- General Motors (GM)coreAuthorized Chevrolet and Cadillac dealer franchise representing General Motors products. Receives vehicles, parts, marketing support, and training from GM. Operates under GM's brand standards and customer satisfaction programs including OnStar and GM Certified Pre-Owned warranties.
- Murray Auto GroupcoreParent company operating multiple automotive dealerships. Provides shared services, purchasing power, brand reputation, and corporate oversight. Head office contact: (204) 261-6200, [email protected].
- AMVIC (Alberta Motor Vehicle Industry Council)coreRegulatory body licensing the dealership as an AMVIC-licensed business, ensuring consumer protection and industry standards compliance in Alberta automotive retail.
Scale indicators3 records
Expansion highlights5 records
Murray competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Murray social profiles
Digital presenceMurray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murray leadership team
Management profileNumber of profiles
Murray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murray
What does Murray do?
Murray Chevrolet Cadillac Medicine Hat is an authorized General Motors dealership in Medicine Hat, Alberta that sells new Chevrolet and Cadillac vehicles, pre-owned vehicles from multiple manufacturers (Chevrolet, GMC, Ford, Ram, Jeep, Mitsubishi, Buick, Hyundai, Kia, Mazda, Dodge, Mini), and delivers complementary automotive services including vehicle financing, genuine GM parts and accessories, certified maintenance and repair, Murray Shield vehicle protection, and dedicated fleet and commercial sales.
Is Murray a public or private company?
Murray is a private company. It is classified as corporate owned and is currently operating.
When was Murray founded?
Murray was founded in 1926. It employs 51 to 100 people.
Where is Murray based?
Murray is headquartered in Medicine Hat, Canada, in the North America region.
How does Murray make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Repair, parts and Accessories, financing and Insurance Products and fleet and Commercial Sales.
Does Murray have an API?
No public API is recorded for Murray.