Peeristics

What Peeristics does

Peeristics is a Toronto-headquartered education technology company that operates an AI-driven attribution platform designed to measure which teaching materials, methods, and learning pathways causally drive student outcomes. Established in 2009 as the Lab Division of Shore Consulting Group Inc.—a long-standing Canadian public-sector advisory and technology consultancy—Peeristics dissects curriculum content into atomic-level Learning Blocks and traces resource usage patterns back to measurable student performance, positioning the product as a replacement for the subjective anecdotal feedback that has historically informed curriculum decisions. Core technology combines natural language processing, machine learning, and cognitive computing, delivered either as a cloud service on Microsoft Azure or as an on-premises deployment, with optional Learning Tools Interoperability (LTI) integration into existing learning management systems such as Google Classroom.

The platform is organized into three primary modules that operate as a layered ecosystem: Jurisdictional Core (a true multi-tenant environment for curriculum distribution and standards alignment across ministries, school boards, and schools); Integration Hub (content aggregation from Google Drive, OneNote, OneDrive, DropBox, Pinterest, and connected repositories); and LMX Learning Management Experience (an evolved LMS framework capturing digital learner breadcrumbs). Sub-components include the Aggregation Engine (multi-source search) and the Attribution Engine (NLP/ML-driven tagging and SIS grade integration). Revenue is generated through enterprise SaaS subscriptions sold directly to state and provincial jurisdictions, local school boards, and individual educators, with pricing conducted via quote-based negotiations rather than public tiers. The customer base includes the Ontario Ministry of Education (its historical origin from the 2003-2008 Curriculum Unit Planner engagement), Western Canadian provinces that participated in early platform development, and York University through the BRAIN Alliance for anonymized educational research data.

Peeristics maintains a small operational footprint relative to major K-12 platforms, with no disclosed funding rounds, no public revenue figures, and no published headcount data. Its principal distribution and infrastructure alliances—Google for Education and Microsoft Azure—function as the primary go-to-market channels, complemented by direct enterprise sales engagements targeting Canadian education administrators and curriculum leads. Strategic positioning emphasizes causal (not merely correlational) attribution analytics as the differentiator versus traditional LMS solutions.

Name

Peeristics

Legal name

Peeristics, Inc.

Website

https://peeristics.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Peeristics, a Toronto-based subsidiary of Shore Consulting Group, operates an AI Attribution Engine that traces curriculum content to student outcomes for provincial education ministries, school boards, and Canadian K-12 educators.

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

akta.pro secondary industry

Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH)

Keywords

• Educational technology platform
• AI attribution engine
• Learning management system
• Curriculum management software
• Student outcome analytics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Peeristics operates as a cloud-based or on-premises educational platform with enterprise licensing to jurisdictions, school boards, and educational institutions. The platform provides professional learning tools and can function as a standalone attribution engine that integrates with existing LMS, shared drives, or Student Information Systems (SIS).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peeristics is an AI-powered educational platform that functions as an Attribution Engine, continuously learning which teaching materials, methods, and learning pathways drive measurable student outcomes. The cloud or on-premises platform provides state, provincial, and local education jurisdictions with tools to create, organize, distribute, and evaluate curriculum content by tracing atomic-level content interactions back to student performance through causal AI models. It integrates with existing LMS platforms, Student Information Systems, and content repositories to enable attribution-based education replacing subjective curriculum decisions.

Product overview

Peeristics is a cloud or on-premises AI-powered educational platform comprising multiple integrated modules. The core product is the AI Attribution Engine, which is complemented by three main modules: Jurisdictional Core (for curriculum distribution and multi-tenant network management), Integration Hub (for aggregating content from external sources like Google Drive, Pinterest, and LMS platforms), and LMX Learning Management Experience (for evolved LMS functionality). Supporting sub-components include the Aggregation Engine (for searching external sources) and the Attribution Engine (using NLP, ML, and cognitive computing). Together, these products create an enterprise-wide education ecosystem that enables content creation, distribution, aggregation, and attribution of learning resources to student outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Peeristics AI Attribution Engine Platform An AI-powered educational platform sold as a cloud or on-premises solution to education jurisdictions and institutions. It continuously learns which teaching materials, methods, and pathways drive real student outcomes by tracing content interactions to outcomes and feeding that signal back into educational decisions.
• Jurisdictional Core A platform component for state, provincial, and local education jurisdictions that creates and distributes curriculum in consumable micro-blocks (Learning Blocks), enabling intelligent alignment to standards and multi-tenant network management across ministries, boards, and schools.
• Integration Hub A platform component that aggregates educational content from multiple external sources including Google Drive, Pinterest, OneNote, OneDrive, DropBox, LMS platforms, and repositories, and creates unified Learning Blocks with contextual metadata for sharing and collaboration.
• LMX Learning Management Experience An evolved LMS framework that moves beyond traditional LMS rigidity by integrating dynamic content from external sources, enabling collaboration, recording learning trails, and providing real-time analytics on resource effectiveness within an LMS framework.

Quantifiable outcome

• Curriculum decisions replaced from subjective feedback and anecdote to continuously learning AI-driven evidence
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Google for Education / Google ClassroomcoreTechnology or IntegrationGoogle Classroom provides the ultimate Classroom Experience toolkit for Canadian K-12 educators. Peeristics functions as a jurisdictional add-on to Google Classroom, providing course resource repository, master course management, curriculum building and alignment, attribution engine, data exchange capabilities, Learning Tools Interoperability (LTI) support, and robust user roles and permissions.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides cloud infrastructure enabling Peeristics clients to integrate quickly. The Azure service leverages a global network of Microsoft-managed datacenters providing secure, robust, and highly scalable public cloud application requirements. Peeristics cloud experts assist with IT environment and API integration services.
• University of Toronto BRAIN AlliancestrategicStrategic or Co-development PartnerThe Brain Alliance (Big Data Research, Analytics and Information Network Alliance) is an Ontario network of Universities, public and private institutions conducting state-of-the-art translation research on large scale data sets. Peeristics partners with the BRAIN Alliance to connect Ontario academic researchers to collaboratively narrow the research and innovation gap related to human learning development by leveraging Big Data into actionable discoveries. Peeristics anonymized data is used within York University's BRAIN Alliance for educational data research.
• York UniversitystrategicStrategic or Co-development PartnerYork University's BRAIN Alliance (Big Data Research, Analytics and Information Network Alliance) uses Peeristics anonymized data within its educational data program, furthering research on human learning development through Big Data analysis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Classroom: Google Classroom is the dominant free LMS in K-12, serving millions of teachers worldwide. It is both a Peeristics integration partner and a potential competitor, as Google could add attribution analytics natively to erode Peeristics' value proposition.
• Blackboard: Blackboard is a long-established enterprise LMS serving K-12 and higher education. Its analytics and learning outcomes modules overlap with Peeristics' attribution engine, and it competes for the same ministry and district-level contracts.
• Instructure (Canvas): Instructure's Canvas is one of the most widely deployed LMS platforms in K-12 and higher education. As a much larger incumbent with broader portfolio, it competes with Peeristics for curriculum and instructional analytics mind-share at school districts.

Emerging players

• Newsela: Newsela is a K-12 instructional content platform that provides leveled reading materials with built-in assessment and analytics. It shares Peeristics' content-aggregation, standards-alignment, and outcome-measurement use cases for school districts.
• Knewton: Knewton pioneered adaptive learning and learning analytics for educational content. It is comparable to Peeristics' attribution engine in using AI to personalize and analyze learning pathways, though Knewton is more focused on higher education and publisher integrations.
• Edmodo: Edmodo is a K-12 collaboration and classroom management platform used by millions of teachers. It overlaps with Peeristics' teacher collaboration, resource sharing, and learning community use cases, though Edmodo has shifted focus after its 2018 acquisition by NetDragon.
• Clever: Clever is a K-12 education data platform (acquired by Kahoot) that aggregates rostering, identity, and application data for school districts. It shares Peeristics' data-integration focus across educational repositories and LMS systems.

Direct peers

• PowerSchool: PowerSchool is a leading K-12 education technology platform providing unified classroom, student information systems, and analytics. Both companies target school boards and districts with data-driven instructional tools, and PowerSchool's analytics and assessment modules overlap directly with Peeristics' attribution engine.
• D2L (Desire2Learn): D2L is a Canadian-founded learning management system serving K-12 and higher education globally. Both companies are Canadian-headquartered EdTech firms selling LMS-adjacent platforms to educational institutions, and D2L Brightspace competes for the same school board and ministry budgets.
• Schoology: Schoology is a K-12-focused learning management system (now part of PowerSchool) that provides collaboration, resource sharing, and assessment tools for educators. It directly overlaps with Peeristics' teacher collaboration and resource aggregation capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Peeristics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peeristics