Move to Health

What Move to Health does

Move to Health (Bewegen naar Gezondheid) is a privately held Dutch physiotherapy practice collective founded in 2007 by Fer van den Hurk, operating across the municipalities of Heesch, Oss, and Berghem in the North Brabant province. The group comprises four operating divisions: FysioCentrum Heesch, FysioCentrum Oss, FitnessCentrum Heesch, and KinderFysio Maasland (pediatric physiotherapy). The practice offers 21 therapeutic specializations spanning general physiotherapy, manual therapy, sports physiotherapy, pediatric physiotherapy, dry needling, shockwave, echography, EPTE, pelvic floor, geriatric, psychosomatic, hand/wrist, oncology, and respiratory/COPD therapy, supported by a multi-disciplinary team of MSc-trained clinicians and front-office staff.

The business runs a direct-to-consumer model where patients self-refer or are referred by GPs and specialists, with first consultations guaranteed within two days. Revenue is generated primarily through fee-for-service physiotherapy sessions (standard Code 1000 at €48.50; specialist codes at €59.50), with direct billing to all major Dutch health insurers except Salland as of 2026. Insurance coverage is segmented by basic versus supplementary cover and patient age, with pediatric patients (0-18) receiving up to 18 treatments per condition under basic insurance for non-chronic cases. Pricing is standardized under Dutch healthcare tariff codes with no-show fees, surcharges for completed treatments, and echography co-payments introduced January 2026.

Distribution is anchored by five physical clinic locations plus a fitness center, with the newest facility opened October 2025 within Gezondheidscentrum De Ruwaard, a multi-disciplinary health center co-located with GP care, pharmacy, and dietetics. Strategic partnerships include the co-location arrangement at De Ruwaard and the Het Performance Centre collaboration with Tripod Training for sports performance services. The practice is actively hiring manual therapists, pediatric physiotherapists, and front-office staff, signaling continued investment in team expansion. No external private equity or venture capital is referenced, and the business is owned and operated by its founding physiotherapist.

Name

Move to Health

Legal name

Bewegen naar Gezondheid

Website

https://bewegennaargezondheid.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Move to Health is a privately held Dutch physiotherapy practice collective operating five clinic locations plus a fitness center across Heesch, Oss, and Berghem, offering 21 therapeutic specializations including pediatric, manual, sports, and geriatric physiotherapy to local patients via direct billing to Dutch health insurers.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Physiotherapy services
• Manual therapy
• Pediatric physiotherapy
• Sports rehabilitation
• Musculoskeletal treatment

Headquarters

HQ city

Heesch

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy treatment sessions: Revenue generated from fee-for-service physiotherapy sessions. Standard sessions billed at €48.50 per treatment. Direct billing to health insurers for patients with supplementary insurance. Self-pay model for uninsured patients. Multiple treatment types (general, manual, sports, pediatric, geriatric, pelvic floor, psychosomatic) each with distinct rate codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Move to Health (Bewegen naar Gezondheid) is a Dutch physiotherapy practice operating across multiple clinic locations in Heesch, Oss, and Berghem. The practice delivers general physiotherapy and 21 therapeutic specialisations including manual therapy, sports physiotherapy, pediatric physiotherapy (KinderFysio Maasland), dry needling, echography, shockwave therapy, EPTE therapy, pelvic floor therapy, and geriatric therapy. It also operates FitnessCentrum Heesch and Het Performance Centre for data-driven sports training.

Product overview

Move to Health (Bewegen naar Gezondheid) is a physiotherapy practice operating under the FysioCentrum brand, offering a comprehensive range of physiotherapy services across multiple locations in Heesch and Oss, Netherlands. The company provides general physiotherapy as its core service, supported by 21 specializations including Dry Needling, Manual Therapy, Sports Physiotherapy, Pediatric Physiotherapy (KinderFysio Maasland), Echography/Diagnostics, Shockwave Therapy, EPTE Therapy, Psychosomatic Physiotherapy, Pelvic Floor Therapy, Geriatric Therapy, Respiratory/COPD Therapy, and Hand & Wrist Therapy. The portfolio also includes FitnessCentrum Heesch (fitness center), CoreFit (core stability training), and Het Performance Centre (data-driven sports performance training). The practice operates across five locations including a new facility in Gezondheidscentrum De Ruwaard opened October 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Algemene Fysiotherapie (General Physiotherapy) General physiotherapy services for conditions including office-related complaints, sports injuries, post-surgical recovery, and accident-related limitations. Core service offered across all locations.
• Dry Needling Treatment technique using thin needles to address muscle knots and trigger points that cause pain and stiffness.
• Manuele Therapie (Manual Therapy) Manual therapy specialized in joint movement, performed by a manual therapist.
• Sportfysiotherapie (Sports Physiotherapy) Sports physiotherapy focusing on motor analysis and injury assessment for athletes.
• Kinderfysiotherapie Maasland (Pediatric Physiotherapy) Pediatric physiotherapy for children ages 0-18, addressing motor development delays, sensory processing difficulties, orthopedic issues, and chronic conditions. Includes home visits for infants.
• Kinder-Manuele Therapie (Pediatric Manual Therapy) Manual therapy specialization for children aged 0-18, addressing preferred posture, asymmetric motor development, neck/head/back pain, and postural scoliosis.
• Echografie (Ultrasound Imaging Diagnostics) Ultrasound imaging diagnostic service for assessing muscle and tendon conditions including tears, bursitis, heel spurs, tendon calcification, and carpal tunnel syndrome.
• Shockwave Therapie Treatment using radial shockwaves for chronic tendinopathies, myofascial pain syndrome, and sports injuries.
• EPTE-therapie Echogeleide Percutane Therapeutische Elektrolyse - ultrasound-guided treatment using microcurrent to stimulate natural healing in chronic tendinopathies.
• Psychosomatische Fysiotherapie Psychosomatic physiotherapy addressing physical symptoms with psychological components.
• Bekken Fysiotherapie (Pelvic Floor Physiotherapy) Pelvic floor physiotherapy for pelvic-related conditions.
• Geriatrie Fysiotherapie (Geriatric Physiotherapy) Geriatric physiotherapy for elderly patients with age-related movement and mobility issues.
• Longfysiotherapie/COPD (Respiratory Physiotherapy) Respiratory physiotherapy for COPD and other lung conditions.
• Hand- en Pols Fysiotherapie (Hand and Wrist Physiotherapy) Hand and wrist physiotherapy for conditions affecting the hand and wrist.
• FitnessCentrum Heesch Fitness center offering personal training goals from weight loss to flexibility and conditioning improvement, with awareness, attention, expertise, and health focus.
• CoreFit One-hour targeted training program focused on strengthening core stability under supervision of a physiotherapist and fitness instructor, designed for recurrent or chronic back complaints.
• Het Performance Centre Performance training program in collaboration with Tripod Training, providing data-driven professional sports training and trainer education for sports clubs.
• Bedrijfsfysiotherapie (Occupational Physiotherapy) Occupational physiotherapy services for businesses aimed at reducing absenteeism and increasing productivity.
• Sensorische Informatieverwerking (Sensory Processing Therapy) Sensory processing therapy for children who register sensory stimuli differently, addressing sensory integration difficulties.

Quantifiable outcome

• First consultation available within 2 days
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gezondheidscentrum De RuwaardcoreStrategic or Co-development Partner · 1 October 2025FysioCentrum Oss operates from within the multi-disciplinary Gezondheidscentrum De Ruwaard in Oss, co-located with GP care, pharmacy, and dietetics under one roof. Enables integrated patient care with short communication lines between disciplines.
• Tripod TrainingminorStrategic or Co-development Partner · 1 April 2022Partnership with Tripod Training to operate Het Performance Centre in Oss, providing sports performance training and coach education programmes. Combines FysioCentrum's physiotherapy expertise with Tripod's training methodology for professional club development.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ciran: Ciran is a Dutch rehabilitation organisation providing physical therapy and rehab services across multiple locations. Comparable as a direct multi-site Dutch PT/rehab provider with a similar therapist-led care model.
• FyNet: FyNet is a Dutch network/chain of physiotherapy practices offering general and specialised PT services. Comparable as a direct competitor in the multi-site Dutch physiotherapy market with similar insurer-contracted, multi-specialty positioning.
• Pluspunt Fysiotherapie: Pluspunt is a Dutch physiotherapy chain with multiple locations and direct insurer billing. Comparable as a Dutch multi-site PT practice serving insured patients with a broad general/specialist therapy offering, similar to Move to Health's FysioCentrum model.
• Fydee: Fydee is a Dutch physiotherapy chain operating multiple practice locations. Comparable as a direct competitor in the multi-location Dutch physiotherapy market, with overlapping service lines in general and specialised PT.

Broad incumbents

• Bergman Clinics: Bergman Clinics is one of the largest private clinic groups in the Netherlands, with a portfolio spanning orthopaedics, ophthalmology, dermatology and rehabilitation. Comparable as a multi-specialty Dutch care provider competing for insured patient flow and therapist talent, though far broader in scope than Move to Health.
• Equipe Zorgbedrijven: Equipe Zorgbedrijven is a Dutch healthcare group operating rehabilitation and physiotherapy practices. Comparable as a multi-site rehabilitation provider in the Dutch market with overlapping scope in physical therapy and rehab services.
• Topzorg Groep: Topzorg Groep is a Dutch primary-care group combining multiple disciplines including physiotherapy. Comparable as a multi-disciplinary Dutch care collective offering physiotherapy alongside other primary-care services, mirroring Move to Health's co-location strategy in health centres.
• Xpert Clinics: Xpert Clinics is a Dutch private clinic chain offering orthopaedic and rehabilitation care across multiple locations. Comparable as a multi-site Dutch specialty/rehab provider, but operating at a larger, multi-region scale than Move to Health's regional physiotherapy collective.

Others

• Tripod Training: Tripod Training is Move to Health's strategic partner co-running Het Performance Centre. Relevant as the adjacent sports-performance/training provider that complements the practice's sports physiotherapy offering to sports clubs and athletes.
• Het Huisartsencentrum / Gezondheidscentrum networks: Dutch multi-disciplinary gezondheidscentra (health centres) host physiotherapy alongside GP and ancillary care. Comparable as the embedded-care delivery model that Move to Health has now joined in De Ruwaard, representing the infrastructure pattern the practice is leveraging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bnaargezondheid
• Facebookfacebook.com/SamenBewegenNaarGezondheid
• Instagraminstagram.com/bewegen_naar_gezondheid

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move to Health