What Internordic does

Internordic is a Swedish B2B industrial components distributor headquartered in Nässjö with a secondary office in Örebro, founded around 1989 and operating as a subsidiary of the publicly listed OEM International AB (OEM-koncernen) on Nasdaq Stockholm Small Cap. The company supplies bearings, seals, linear products, locking elements, bronze materials, and service/maintenance products to Swedish industrial manufacturers, drawing its assortment from premium global manufacturers including NTN Europe (30+ year partnership; Internordic serves as SNR Linear Center), TGB (slewing rings), GGB (plain bearings), Ringspann (freewheels), Kastas (hydraulic seals), NAK (radial shaft seals), MPC (hose clamps), and SFERO (patented locking nuts). Its total assortment exceeds 15,000 articles, with over 9,000 stocked at the Nässjö warehouse enabling same-day dispatch.

The product portfolio spans six categories — bearings (deep groove, spherical, angular contact, tapered/cylindrical roller, needle, bearing units, split plummer blocks, slewing rings, freewheels, lock nuts, plain bearings, rod ends, ball transfer units), linear products (linear units, rail guides, ball screws, spline shafts, ball bushings), seals (hydraulic/pneumatic, O-rings, X-rings, radial and axial seals), locking elements (thread inserts, lock rings, hose clamps, lubrication nipples, spring pins), service and maintenance (wear sleeves, loose balls, automatic lubrication, lubricants, mounting tools), and bronze raw materials (red metal, tin bronze, aluminum bronze, brass, special alloys). The proprietary/patented offerings include SFERO locking nuts and the ROX SNR spherical roller bearing with patented Z-plate seal. A distinguishing capability is the kundunika (customer-unique) assembled composite product service, where Internordic pre-assembles multi-component kits that customers previously built themselves, embedding the company into the buyer's bill of materials.

Revenue is generated primarily through one-time product sales at individualized contracted prices, supplemented by co-developed custom assemblies and customized technical training (TechKnow/Kunskap). Go-to-market combines a self-serve e-commerce platform (live pricing, stock, order history for logged-in business customers), regional field sales representatives covering all of Sweden, inside sales/customer support (handling SLA contract orders and complex quotes), and a reseller network for buyers who prefer not to purchase direct. Effective 1 October 2025, Lagermetall AB (Örebro) merged into Internordic, consolidating bronze and copper alloy operations and broadening the product base.

Name

Internordic

Legal name

Internordic

Website

https://internordic.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Internordic is a Swedish B2B industrial distributor of bearings, seals, linear products, locking elements, bronze materials, and maintenance supplies, serving Swedish industrial manufacturers via field sales, an e-commerce platform, and a reseller network as part of the OEM International group.

Ownership category

akta.pro rank

Headquarters

HQ city

Nässjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Standard product sales: Sale of bearings, seals, linear products, locking elements, bronze bars, and service/maintenance products from own inventory or via order. Revenue is generated through one-time product transactions with customers holding individual pricing agreements.
2. Custom customer-unique solutions: Co-development of assembled/custom products tailored to specific customer applications, combining multiple components into ready-to-install composite products.
3. Technical training and education: Internordic offers customized training for maintenance technicians, designers, and purchasers on bearings, seals, and application knowledge (TechKnow/Kunskap).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Internordic is a Swedish B2B industrial component distributor supplying one of Sweden's broadest portfolios of bearings, seals, linear products, locking elements, bronze materials, and service/maintenance products to industrial manufacturing customers. The company stocks over 9,000 articles in its Nässjö warehouse (with a total assortment exceeding 15,000 articles) and provides technical application engineering guidance to ensure correct product selection. It also develops customer-unique (kundunika) composite products assembled from multiple components, reducing customer-side assembly work.

Product overview

Internordic is a Swedish B2B industrial components supplier offering one of Sweden's broadest portfolios of bearings, seals, linear products, locking elements, bronze materials, and service/maintenance products. The product range includes six main categories: (1) Lager (Bearings) with over 15 sub-products covering deep groove ball bearings, spherical bearings, angular contact bearings, tapered/cylindrical roller bearings, needle bearings, bearing units, split plummer blocks, slewing rings, freewheels, lock nuts, plain bearings, rod ends, and ball transfer units; (2) Linjära produkter (Linear products) including linear units, rail guides, ball screws, spline shafts, and ball bushings through their LinjärCenter partnership with NTN Europe; (3) Tätningar (Seals) covering hydraulic/pneumatic seals, O-rings, X-rings, radial seals, and axial seals; (4) Låselement (Locking elements) including thread inserts for plastic molding, lock rings, hose clamps, lubrication nipples, and spring pins; (5) Service och Underhåll (Service and maintenance) featuring wear sleeves, loose balls, automatic lubrication (Ready booster), lubricants, and mounting tools; and (6) Bronsämnen (Bronze materials) with red metal, tin bronze, aluminum bronze, brass, and special alloys/c.castings. The company provides technical guidance to ensure correct product selection for customer applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Spårkullager (Deep Groove Ball Bearings) Robust, versatile, and quiet deep groove ball bearings that operate at high speeds and handle both radial and some axial loads, with easy mounting. For Swedish industrial manufacturing applications.
• Sfäriska lager (Spherical Bearings) Spherical bearings designed to handle misalignment and demanding applications, available with balls or rollers depending on speed and load requirements.
• Vinkelkontakt och Axialkullager (Angular Contact and Axial Ball Bearings) Angular contact ball bearings for combined loads with high precision and high speeds; axial ball bearings designed for axial loads only.
• Koniska och Cylindriska rullager (Tapered and Cylindrical Roller Bearings) Tapered and cylindrical roller bearings for high loads in demanding applications; tapered for combined radial and axial loads, cylindrical for large radial loads with high precision.
• Nållager (Needle Bearings) Needle bearings for high loads in limited spaces, including needle roller bearings, cam followers, track rollers, and support rollers.
• Lagerenheter (Bearing Units) Bearing units consisting of a housing with spherical seat and a deep groove ball bearing with corresponding spherical outer diameter, providing self-aligning capability.
• Svängkranslager (Slewing Rings) Premium slewing rings from manufacturer TGB, available with external, internal gear, or without gear, including slewing rings with worm gear for heavy loads and rotation.
• Frihjul (Freewheels) Compact and space-saving freewheels (frinav/backstop bearings) functioning as both bearing and freewheel with backstop functionality, rated torque up to 325 Nm. Supplied from Ringspann.
• Låsmuttrar (Lock Nuts and Washers) Lock nuts and washers from SFERO and PISCETTA for the Swedish market, including patented SFERO series lock nuts with maximum locking effect and precision.
• Glidlager / Bussningar (Plain Bearings and Bushings) Plain bearings and bushings for guidance and support between two surfaces, tolerating very high loads, shocks, and vibrations with typically small installation dimensions. From GGB.
• Ledlager och Länkhuvud (Rod Ends and Spherical Plain Bearings) Rod ends and spherical plain bearings for applications with oscillating and tilting movements at relatively low speeds, self-aligning and allowing adjustment movements in different directions.
• Gaffellänkar och Vinkellänkar (Fork Links and Angle Links) Fork links and angle links in various designs for pneumatic cylinders, gas cylinders, linkage systems, gas springs, vehicle control cables, hydraulic cylinders, and agricultural machinery.
• Kulrullar (Ball Transfer Units) Ball transfer units important in the handling industry for loading, feeding machines, or as an alternative to wheels or sliding plates. From Alwayse.
• Linjärenheter (Linear Units) Complete mounted linear units with alternative guide and drive systems ready for installation, provided through Internordic as LinjärCenter for SNR/NTN brand.
• Skenstyrningar (Linear Guides and Rail Guides) Linear guides and rail guides from NTN Europe meeting needs for linear movements from light instruments to heavy machines, including LGBX, LGBC, LGMC Mini, and LGBR series.
• Kulskruv och mutter (Ball Screws and Nuts) High-precision ball screws and nuts for exact positioning and low friction, suitable for linear applications, CNC machines, and automation.
• Splinesaxel (Spline Shafts) Spline shafts for solving positioning, transport, and rotation problems with minimal friction in automation, pharmaceutical, and food industries.
• Kulbussningar (Ball Bushings) Ball bushings made from high-quality materials including plastic and stainless steel for smooth movement and minimized friction.
• Hydrauliktätningar och Pneumatiktätningar (Hydraulic and Pneumatic Seals) Seals for reciprocating movements in pneumatic and hydraulic applications, including piston rod seals, piston seals, wipers, guide rings, and support rings from Kastas.
• O-ringar, O-ringsnöre, X-ringar (O-rings, O-ring Cords, X-rings) Wide range of O-rings, O-ring cords, X-rings, and support rings in various materials and types for static and dynamic sealing applications.
• Radialtätningar och Axialtätningar (Radial and Axial Seals) Radial seals separating media in rotating applications with low pressure where sealing lip contacts the shaft; axial seals in various designs sealing axially against the housing. From NAK.
• Insatser för plastingjutning (Inserts for Plastic Injection Molding) Components for plastic injection molding including thread inserts, compression dampers, and bushings for various requirements.
• Låsringar och Shims (Lock Rings and Shims) Lock rings for quick and effective locking; shims according to DIN 988 primarily used for bearing installation. From CIRTEQ.
• Slangklämmor (Hose Clamps) High-quality hose clamps, rubber clamps, super clamps, accumulator clamps, and cable ties from MPC for industrial applications.
• Smörjnipplar (Lubrication Nipples) Lubrication nipples for secure relubrication and maintenance in most moving applications, available in various thread types including SAE-LT, BSP, metric, and self-forming. From KINGFISHER.
• Spännstift och Tallriksfjädrar (Spring Pins and Disc Springs) Spring pins for locking elements in heavy machines to hinges in small plastic boxes; disc springs for applications where standard coil springs are insufficient. From SPIROL.
• Axelhylsa (Wear Sleeves) Wear sleeves for worn or damaged shafts, providing increased wear resistance and excellent elasticity.
• Kulor (Loose Balls) Loose balls in various materials including high-quality chrome steel, stainless steel, and plastic for bearing installation, ball joints, ball valves, and hardness testing.
• Ready Booster (Automatic Lubrication) Automatic lubrication for applications where lubrication points are difficult to access for manual lubrication, simple to use and mount.
• Smörjmedel (Lubricants) Various types of lubricants for different environments including universal, food-grade (NSF H1 approved), heavy-duty, high-temperature, and high-speed applications.
• Verktyg (Mounting and Maintenance Tools) Tools for ensuring maximum performance after installation including induction heaters, bearing mounting sets, feeler gauges, hook wrenches, mounting paste, heat-resistant gloves, and hydraulic pumps.
• Bronsämnen (Bronze and Copper Alloy Materials) Bronze and copper alloys including red metal (bearing bronze), tin bronze, aluminum bronze, brass in forms of pipes, rods, square, plate, or hex; also special castings and custom solutions.
• Customer-Unique Composite Products (Kundunika Solutions) Custom-assembled composite products built from multiple components that customers previously had to assemble themselves, streamlining production and logistics.
• Technical Training and Education (TechKnow / Kunskap) Customized training for maintenance technicians, designers, and purchasers on bearings, seals, and application knowledge, delivered through the TechKnow knowledge platform.

Quantifiable outcome

• Over 9,000 articles in inventory enabling same-day dispatch
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• NTN Europe / NTN SNRcoreTechnology or IntegrationInternordic is LinjärCenter (Linear Center) for the SNR brand. Long-term collaboration (over 30 years as NTN ambassadors) supplying the complete NTN range including linear guides, ball bushings, linear units, spline shafts, and ball screws. NTN products are central to Internordic's linear products category.
• TGB (Transmission Group)coreTechnology or IntegrationPremium supplier of slewing rings (svängkranslager). Internordic delivers TGB's standard slewing rings with external, internal, or no gear, as well as slewing rings with worm gear. Also supplies slewing ring bearings with integrated drive.
• GGBcoreTechnology or IntegrationSupplier of plain bearings (glidlager) including PTFE, acetal, bronze, steel, plastic, and composite materials. GGB is a leading manufacturer whose products are a core part of Internordic's plain bearing assortment.
• RingspanncoreTechnology or IntegrationLeading manufacturer of freewheels (frihjul) supplied by Internordic. Nominal torque value up to 325 Nm.
• KastascoreTechnology or IntegrationSupplier of hydraulic and pneumatic seals including piston rod seals, piston seals, wipers, guide rings, and support rings.
• NAKcoreTechnology or IntegrationSupplier of radial shaft seals and axial seals. NAK products feature temperature range from -40°C to +200°C (NBR and FPM rubber).
• MPC (MöREL Plastic Components / MPC AG)coreChannel Partner/ Reseller/ DistributorHigh-quality hose clamps, rubber clamps, super clamps, accumulator clamps, and cable ties supplied to the Swedish market.
• OEM-koncernen (OEM International AB)coreOthersInternordic is part of the OEM-koncernen (OEM International Group), a Swedish B2B trading company in the industrial component sector. All companies in the group are listed on the Nasdaq Stockholm Small Cap list. Lagermetall AB (Örebro) merged with Internordic effective 1 October 2025.
• SFEROcoreTechnology or IntegrationPatented locking nut supplier. SFERO locking nuts feature a unique locking mechanism providing maximum locking force, highest precision, and long-term operational reliability across a wide range of applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NSK Europe: Japanese bearing manufacturer's European arm with direct industrial sales. Comparable as a global bearing brand that Swedish OEMs can buy from directly, potentially disintermediating distributors like Internordic.
• SKF: Swedish-headquartered global bearing manufacturer with deep Swedish OEM relationships. Comparable because it dominates the same bearing categories Internordic distributes, but operates as an OEM/manufacturer at vastly larger scale rather than a regional specialty distributor.
• McMaster-Carr: US broad-line industrial MRO distributor with very deep SKU coverage and best-in-class e-commerce. Comparable as a benchmark for the digital industrial distribution model Internordic's web platform is built toward, though it serves a different geography and segment mix.
• Grainger: North American broad-line industrial MRO distributor with large e-commerce business. Comparable as a strategic reference point for multi-channel B2B industrial distribution at scale, though its geography and breadth extend well beyond Internordic's Swedish bearings/seals focus.

Direct peers

• Tsubaki (Tsubakimoto Chain): Manufacturer of chains, bearings, power transmission, and linear products. Comparable because its bearing and linear ranges overlap Internordic's assortment and it sells into the same Swedish industrial OEM base.
• ERIKS: European industrial distribution group offering seals, bearings, fluid power, and industrial components to B2B customers. Comparable because it pursues a similar specialty distribution model with technical advisory and multi-product baskets, although at pan-European scale versus Internordic's Sweden-only footprint.
• Igus: Manufacturer-direct supplier of linear guides, plain bearings, and energy chain products. Comparable because it competes head-on with Internordic's SNR/NTN linear and plain bearing lines, often via its own e-commerce channel targeting the same Swedish industrial buyers.
• Brammer: European bearings, power transmission, and industrial MRO distributor. Comparable to Internordic because it focuses on bearings, seals, and linear products sold to industrial manufacturers with field sales plus technical service.

Emerging players

• HepcoMotion: UK-based specialist in linear motion systems (slides, rails, driven systems). Comparable as a focused linear products competitor, but smaller scale and more direct-manufacturer oriented than Internordic's distribution model.

Regional players

• Kistenpfennig: German specialty distributor of bearings, linear technology, and drive elements. Comparable in business model (technical advisory + multi-brand bearings/seals distribution), but focused on Germany rather than Sweden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/internordic
• LinkedInlinkedin.com/company/internordic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internordic