RES

What RES does

RES (operated by Argentine corporation NOBS S.A.) is an omnichannel butcher shop chain headquartered in Buenos Aires, selling fresh and prepared meat products across more than 150 physical stores in the Buenos Aires metropolitan area (AMBA) and a Magento-based e-commerce storefront at res.com.ar. The product portfolio spans six core categories: Carnes Vacunas (beef/veal cuts), Aves (poultry), Cerdo (pork), Preparados (pre-prepared items such as milanesas and hamburgers), Embutidos y Achuras (sausages and offal), and Complementos (cheeses, deli, frozen potatoes including McCain-branded products). The company also sells pre-assembled Combos for weekly meal planning and runs an Ofertas promotional section. The free Club RES loyalty program offers members discounts of 10%, 12.5%, and 20% on selected products.

The business model is direct-to-consumer retail: one-time transactional sales priced per kilogram or per unit in Argentine pesos, with a minimum online order of ARS $15,000. Distribution is omnichannel—physical retail, online ordering with home delivery through the PedidosYa Envíos third-party logistics integration, and pick-up from enabled store locations. Customer acquisition is driven by the Club RES loyalty program, an active Facebook (ResCarnes) and Instagram (ResCarnes) presence, email newsletters, and event-tied promotions (including a World Cup sweepstakes). Payments are processed through Mercado Pago and major card networks (Visa, Mastercard, Amex, Cabal, Maestro, Visa Electron), with social login via Google and Facebook.

The company employs 501–1,000 staff, was founded in 2014, and is privately held with no disclosed investors, no funding rounds, no M&A activity, and no disclosed financial figures. The technology stack is conventional—Magento for e-commerce, standard payment gateways, and third-party delivery—with no proprietary AI/ML capabilities, data flywheels, or custom models referenced in the source material. The company's competitive position rests almost entirely on the density of its physical retail footprint in AMBA and its omnichannel convenience layer.

Name

RES

Legal name

NOBS S.A.

Website

https://res.com.ar

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RES (Res Tradición en Carnes) is an Argentine omnichannel butcher shop chain operating 150+ retail stores across Buenos Aires and AMBA, selling fresh beef, poultry, pork, prepared meats, and combos online and in-store, with delivery via PedidosYa and a Club RES loyalty program.

Ownership category

akta.pro rank

Product category

Meat Retail

NAICS

Meat Retailers (445240), Meat Retailers (44524)

SIC

Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAHAHAB

Butcher Shops & Meat Markets

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAGAE

Charcuterie & Cured Meats Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Fresh meat retail
• Neighborhood butcher shop
• Online meat delivery
• Meat product bundles
• Argentine asado supplies

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Meat Sales: RES generates revenue through retail sales of fresh and prepared meat products across its chain of physical stores and online platform. Products include beef, poultry, pork cuts, sausages, and prepared foods like milanesas and hamburgers. Sales are one-time transactions with prices quoted per kilogram or per unit in Argentine Pesos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RES operates a chain of neighborhood butcher shops and an online meat retail platform in Argentina, selling fresh beef, poultry, pork cuts, sausages, offal, pre-prepared products (milanesas, hamburgers), and complementary grocery items. The company serves individual consumers and families through 150+ physical stores across Buenos Aires and AMBA, plus a Magento-based e-commerce site offering home delivery (PedidosYa Envíos) and in-store pick-up.

Product overview

RES (Tradición en Carnes) is an Argentine butcher shop chain operating as a brick-and-mortar and online meat retailer. The product portfolio centers on fresh and frozen meat products organized into six core categories: Carnes Vacunas (beef/veal cuts), Aves (poultry), Cerdo (pork), Preparados (pre-prepared meats like milanesas and hamburgers), Embutidos y Achuras (sausages and offal), and Complementos (cheese, deli items, frozen foods, and grilling supplies). The company bundles products into Combos for meal planning convenience and runs an Ofertas section for weekly promotions. Club RES is a free loyalty program offering members exclusive discounts of 10%, 12.5%, and 20% on select products. The Online Store (Tienda Online) enables customer purchases via home delivery through PedidosYa Envíos or in-store pickup at enabled locations across Buenos Aires and AMBA.

Differentiator

Problem solved

Functional benefit

Brands

• Club RES: Customer loyalty program offering discounts and promotions for registered members

Products and services

• Carnes Vacunas (Beef and Veal Cuts)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PedidosYa EnvíoscoreGTM or Marketing PartnerIntegration with PedidosYa Envíos for delivery services. All home delivery orders are fulfilled through this third-party logistics partner. Delivery fees are variable and calculated at checkout. This partnership enables RES to offer same-day and next-day delivery across their service area.
• McCainminorOthersFrozen potato products (McCain Tradicionales, McCain Noisettes, McCain Smiles) sold as complementary items in the Complementos category. Products sourced as inventory for resale.
• Mercado PagocoreChannel Partner/ Reseller/ DistributorPrimary payment processing partner for online transactions. Mercado Pago is the standard payment method available for e-commerce checkout. Enables secure credit and debit card processing for online orders.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Día Argentina: Smaller-format neighborhood grocery chain positioned across AMBA. Relevant peer because its proximity-led footprint and value positioning directly overlap with RES's 'carnicería de barrio' positioning.
• COTO: Argentina's largest domestic supermarket chain with a substantial fresh meat counter offering across Buenos Aires. Comparable to RES because it overlaps heavily in fresh meat retail and same AMBA geography, though COTO operates a full-grocery assortment rather than specialty meat focus.
• Jumbo: Cencosud-operated hypermarket chain in Argentina with full-service meat counters and online ordering. Comparable to RES in fresh meat focus and omnichannel presence, though sits within a broader non-food assortment.
• Disco: Argentine supermarket chain (IRSA) with strong fresh-meat departments across Buenos Aires. Directly comparable on meat category and same geography; differs by carrying broader grocery and household lines.
• Carrefour Argentina: International grocer operating hypermarkets and supermarkets across Argentina with prominent butcher sections. Relevant peer because it competes for the same fresh-meat shopping occasions in AMBA and offers omnichannel ordering as well.
• La Anónima: Argentine regional supermarket chain with meat counters and growing online presence. Comparable on full-line grocery with strong fresh-meat execution, though more regionally concentrated in Patagonia and the south.

Others

• Frigorífico Gorina: Major Argentine beef processor and supplier. Adjacent comparator to RES because it sits upstream in the meat value chain that RES retails from, illustrating the vertical integration and supply-partner dynamics relevant to RES's procurement and product strategy.
• Rioplatense: Argentine meat processor producing beef, pork and value-added processed products. Comparable as a supplier/competitor on the processed-meat (embutidos/preparados) side that RES retails, including branded SKUs that could expand through alternative retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rescarnes
• Instagraminstagram.com/ResCarnes
• LinkedInlinkedin.com/company/rescarnes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RES