What atedo AG does

atedo AG is a privately held Swiss management consulting firm founded in 2011 by David Naef and Daniel Kölle, headquartered in Zurich with a secondary office in Sursee. The firm operates as a boutique strategy and transformation consultancy serving enterprise and mid-market clients across the Dienstleistung, Handel, and Industrie verticals, with a stated focus on Swiss SMEs. Its service portfolio spans three main pillars: Unternehmensentwicklung (corporate development covering strategy, culture, change management, and digital/AI transformation); Hybrid Intelligence und KI (AI strategy, AI potential analysis, data competence, AI compliance, AI project methodology, and sales/marketing automation); and Leistungspakete (modular boutique service packages including qualitative customer surveys, executive AI training, workshop moderation, Generative Engine Optimization, software evaluation, and Promptathon).

The firm's underlying technology is its "Hybrid Intelligence" methodology, which combines human consulting expertise with consumer-grade generative AI tools (notably ChatGPT and Gemini) rather than proprietary AI models. Differentiating assets include the KI-Canvas framework — a five-category structured approach for AI transformation in SMEs — and the Data Performance Navigator methodology. No proprietary AI/ML models, patents, or research outputs are disclosed, positioning atedo as an applied-AI consultancy rather than an AI product company. Its go-to-market is sales-led and consultative, beginning with free needs assessment conversations and proceeding to customized, quote-based engagements delivered through direct enterprise relationships.

Name

atedo AG

Legal name

atedo AG

Website

https://atedo.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

atedo AG is a privately held Swiss boutique management consulting firm founded in 2011, serving enterprises and SMEs across Dienstleistung, Handel, and Industrie with strategy, digital and AI transformation, change management, and Hybrid Intelligence advisory services from offices in Zurich and Sursee.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Core revenue from strategic consulting engagements covering strategy development, AI transformation, change management, cultural development, and hybrid intelligence implementation. Services are tailored to individual client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

atedo AG is a Swiss management consulting firm that delivers strategic advisory services combined with practical AI and digital transformation implementation. Its core offerings include corporate development (strategy, culture, change management), Hybrid Intelligence and KI services (AI strategy, potential analysis, compliance, automation), and tailored service packages (executive AI training, qualitative customer surveys, workshop moderation, Promptathon). Services are delivered through custom consulting engagements to enterprise and SME clients across Switzerland.

Product overview

atedo AG is a Swiss consulting firm offering a comprehensive portfolio of advisory services organized around strategic consulting, AI transformation, and corporate development. The core offerings include: Unternehmensentwicklung (Corporate Development) covering strategy, change management, culture development, and digital transformation; Hybrid Intelligence und KI services including AI strategy, AI potential analysis, data competence, KI compliance, AI project methodology for SMEs, AI project optimization, and sales & marketing automation; Leistungspakete (Service Packages) including qualitative customer surveys, AI training for executives, data-driven sales & marketing performance, workshop moderation, Generative Engine Optimization, association digitization, software evaluation, and Promptathon; and proprietary tools like the Data Performance Navigator and KI-Canvas (a structured framework for AI projects in Swiss SMEs). The firm positions itself at the intersection of strategic consulting and creative implementation, using Hybrid Intelligence to unite human intelligence with modern AI technology. Their approach emphasizes measurable, realistic, and scalable transformations for clients ranging from startups to industrial enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmensentwicklung (Corporate Development) Corporate development consulting covering strategy, culture development, change management, digital & AI transformation, technology integration, strategic positioning, and sales & marketing excellence; targeted at Swiss companies undergoing transformation.
• Hybrid Intelligence und KI AI transformation services including AI strategy development, AI potential analysis, data competence, trustworthy AI with compliance, AI project methodology for SMEs, AI project optimization, and sales & marketing automation; aimed at organizations integrating AI with human expertise.
• KI-Canvas Proprietary structured framework with five central categories that helps Swiss SMEs strategically plan and implement AI projects, identify relevant use cases, prioritize resources, and integrate stakeholders.
• Leistungspakete (Service Packages) Boutique service packages including qualitative customer surveys, AI training for executives, data-driven sales & marketing performance, workshop moderation, Generative Engine Optimization, association digitization, software evaluation, and Promptathon.
• World Café Workshop-Moderation Large-group workshop facilitation using the World Café method, enabling participation from 20 to several hundred participants to connect perspectives and create clarity in transformation and change processes.
• Digital Marketing & Sales Strategic marketing and sales services including brand experience, lead management, business intelligence, inbound marketing, sales & marketing automation, and web presence.
• Data Performance Navigator Proprietary approach for measuring and navigating data-driven performance within organizations.
• Creative Leadership Leadership development and consulting services focused on creative approaches to management and organizational challenges.

Quantifiable outcome

• Companies achieve measurable, realistic, and scalable AI transformation results

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• KPS AG: European consultancy specializing in digital transformation, enterprise applications and change management for established enterprises. Comparable peer to atedo in transformation-and-change delivery model serving European mid-market and enterprise clients.
• Arthur D. Little: Global management consulting firm with European heritage focused on strategy, technology and innovation transformation for established enterprises. Comparable to atedo in providing senior-led advisory that blends strategy with technology/digital execution.
• Roland Berger: European-origin strategy and transformation consultancy with strong DACH presence, advising mid-caps and large enterprises on digital and operational transformation. Most comparable peer to atedo's boutique, founder-led European management consulting profile.
• Horváth & Partners: European management consulting firm headquartered in Germany with strong presence in German-speaking markets, focused on performance management, transformation and digital strategies. Closely comparable to atedo's performance/strategy focus in DACH.

Broad incumbents

• Bain & Company: Global top-tier strategy consulting firm with dedicated digital and advanced analytics practices. Competes for the same enterprise transformation mandates in Switzerland and DACH that atedo targets, though with much larger teams.
• McKinsey & Company: Global strategy consulting incumbent with deep AI/digital transformation practices and QuantumBlack. Competes with atedo at the enterprise level, particularly for Swiss and DACH transformation mandates, but at vastly larger scale and broader service portfolio.
• Deloitte Digital / Deloitte Consulting: Big 4 advisory arm offering AI, digital transformation and human capital consulting across Switzerland. Competes for similar mid-market to enterprise transformation work; broader portfolio but overlapping service categories.
• Boston Consulting Group (BCG): Global strategy consulting incumbent with BCG X and Platinion for technology-led transformation. Direct competitor for atedo's enterprise digital/AI transformation engagements, especially with Swiss and pan-European clients.
• Capgemini Invent: Digital transformation and innovation consulting arm of Capgemini, focused on strategy, technology and data-driven transformation for European enterprises. Comparable in offering breadth but at significantly larger scale than atedo.
• Accenture Strategy & Consulting: Global professional services firm with large strategy and AI/technology transformation practices serving enterprise clients across Europe. Competes with atedo for enterprise transformation mandates; broader portfolio but overlapping service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/atedo_AG
• LinkedInlinkedin.com/company/atedo-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atedo AG