Art in Healthcare

Name

Art in Healthcare

Legal name

Art in Healthcare

Website

https://artinhealthcare.org.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Arts and Health Services

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Arts and health programmes
• Art collection loans
• Creative health workshops
• Social prescribing arts
• Healthcare wellbeing services

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Individual donations, community fundraisers, trust and foundation grants, and corporate sponsorships. Outreach activity is free at point of delivery and art rental is subsidised.
2. Multi-Year Funding: Creative Scotland Multi-Year Funding for the period April 2025 to March 2028, providing stable long-term financial support.
3. E-commerce Sales: Online shop selling cards, prints, publications, and Sponsor an Artwork products. Limited edition prints and festive cards are available for purchase.
4. Friends Subscription: Friends scheme with annual direct debit (£100/year) or monthly (£8/month) donations, offering newsletters, priority event invitations, and priority access to limited edition prints.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Art in Healthcare runs a portfolio of visual art programmes for health and wellbeing across Scotland, anchored by an Art Collection Loan scheme that places 1,500+ modern and contemporary artworks in 30+ hospitals, hospices, care homes and medical practices. It complements loans with creative workshop programmes (Room for Art, Caring Spaces, Taking Art Home, Picture of Health), exhibitions (Stories of the Collection, HELP Portfolio, RSA 200: Art for Health), a Friends membership scheme (£100/year or £8/month), and a WooCommerce online shop selling cards, prints, publications and Sponsor an Artwork products.

Product overview

Art in Healthcare is a Scotland-wide charity operating a portfolio of visual art programmes for health and wellbeing. The core offering consists of an Art Collection of over 1,500 modern and contemporary artworks (1930s-present) available for loan to health and social care settings, supplemented by creative workshop programmes including Room for Art (social prescribing), Caring Spaces (carer support), Taking Art Home (care home engagement), and Picture of Health. The organisation also runs Stories of the Collection (online exhibitions), the HELP Portfolio (pandemic response prints), and an Early Career Curator Programme. Ancillary services include a Shop (cards, prints, publications, sponsorship), Friends membership programme, and Get Creative online resources. All activities are underpinned by the Creative Health Quality Framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Collection Loans Loan programme placing over 1,500 modern and contemporary artworks (spanning 1930s to present) in health, social care and community settings across Scotland, from Balfour Hospital in Orkney to Ayr University Hospital in Ayrshire. Available to NHS hospitals, hospices, residential care homes and medical practices. Highly subsidised for accessibility.
• Room for Art Social prescribing visual art programme offering free weekly creative workshops for adults (18+) to support health and wellbeing, delivered by professional artists across six areas of Edinburgh in partnership with community organisations including WHALE Arts, North Edinburgh Arts, Heart of Newhaven and others.
• Caring Spaces Workshop programme for unpaid carers delivered in partnership with VOCAL (Voice of Carers across Lothian) and CoEL (Carers of East Lothian), available online and in-person across Dalkeith, Leith and Tranent. Funded by Shared Care Scotland Short Breaks Fund.
• Taking Art Home Project bringing collection activities to care home residents, including specially designed games like the Paolozzi board game to explore artworks through shape, colour and narrative. Targeted at care home residents across Scotland.
• Picture of Health Creative workshops programme supporting mental and physical health and wellbeing, delivered as part of the Art in Healthcare workshops portfolio alongside Room for Art, Caring Spaces and Taking Art Home.
• HELP Portfolio Collection of sixteen limited edition signed prints by UK leading contemporary artists created as a direct response to the COVID-19 pandemic, currently on display at Raigmore Hospital, Inverness. Donated by Jealous Gallery with framing at reduced cost.
• Stories of the Collection Online and physical exhibition series celebrating artists, artworks and new acquisitions from the Art in Healthcare collection, bringing new perspectives and fresh interpretations alongside stories from the archive. Staged at venues including Scottish Storytelling Centre, WHALE Arts and Edinburgh Palette.
• Online Shop WooCommerce-based online retail offering including cards (£5 each), prints (£40–£675), publications, and Sponsor an Artwork tiered options (Bronze £50, Silver £100, Gold £200, Platinum £300). Also available via Art UK shop.
• Friends Programme Annual membership programme offering seasonal newsletters, priority invitations to events, and priority access to limited edition prints and cards. Available via direct debit at £100 per year or £8 per month, with alternative amounts on request.

Quantifiable outcome

• Over 30 hospitals, hospices, care homes, and medical practices across Scotland currently display artworks from the collection
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Royal Scottish Academy (RSA)coreStrategic or Co-development Partner · 1 April 2026Landmark collaboration RSA 200: Art for Health bringing together art and health organisations across Scotland. Art in Healthcare contributed to two exhibitions touring to Royal Infirmary of Edinburgh and Bellfield Centre in Stirling as part of the Scottish Healthcare Collective.
• Tonic Arts (NHS Lothian Charity)coreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective. Joint collaboration on Environmental Enhancements in Healthcare Settings at Healing Arts Scotland National Conference 2026.
• Artlink Central (NHS Forth Valley)coreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective covering NHS Forth Valley.
• OutPost Arts (NHS Dumfries & Galloway)coreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective covering NHS Dumfries & Galloway.
• Tayside Healthcare Arts Trust (NHS Tayside)coreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective covering NHS Tayside.
• Grampian Hospitals Art Trust (NHS Grampian)coreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective covering NHS Grampian.
• NHS Greater Glasgow & ClydecoreStrategic or Co-development PartnerPart of the Art for Health: Scottish Healthcare Collective covering NHS Greater Glasgow & Clyde.
• VOCAL (Voice of Carers across Lothian)coreStrategic or Co-development PartnerCaring Spaces programme delivered in partnership with VOCAL, providing online and in-person creative workshops for unpaid carers across Edinburgh and Lothian. Funded by Shared Care Scotland Short Breaks Fund.
• CoEL (Carers of East Lothian)coreStrategic or Co-development PartnerCaring Spaces programme delivered in partnership with CoEL, providing creative workshops for unpaid carers in East Lothian areas including Dalkeith and Tranent.
• WHALE Arts AgencycoreStrategic or Co-development PartnerRoom for Art partner venue in Edinburgh. Hosted the 'Room for Art 10 for 10' exhibition celebrating 10 years of the workshop programme. Part of multi-partner network across Edinburgh.
• North Edinburgh ArtscoreStrategic or Co-development PartnerRoom for Art partner organisation. Held successful 'Taster Day' for people new to the programme. Part of six areas of Edinburgh covered by Room for Art workshops.
• Out of the Blue Arts and Education TrustminorStrategic or Co-development PartnerRoom for Art partner venue.
• National Galleries of ScotlandcoreStrategic or Co-development PartnerRoom for Art partner in Edinburgh, collaborating on creative workshops and community engagement programmes.
• STAND (Striving Towards A New Day)minorStrategic or Co-development PartnerPartner organisation mentioned in collaboration section of Art Workshops page.
• Volunteering MattersminorStrategic or Co-development PartnerPartner organisation mentioned in collaboration section.
• Rowan AlbaminorStrategic or Co-development PartnerPartner organisation mentioned in collaboration section.
• Jealous GalleryminorStrategic or Co-development PartnerDonated the HELP Portfolio collection and provided framing at a much-reduced cost. 16 limited edition prints by UK contemporary artists as a direct response to the pandemic.
• Heart of NewhavenminorStrategic or Co-development PartnerPilot project with Heart of Newhaven at former Victoria Primary School in Newhaven, Edinburgh. Explored how the art collection could be used in community spaces with co-curation with residents. Supported by National Lottery Award for All Scotland.
• Culture, Health and Wellbeing AlliancecoreStrategic or Co-development PartnerArt in Healthcare's community programmes are underpinned by the Creative Health Quality Framework which defines best practice. Collaboration during Creativity and Wellbeing Week celebrations.
• Edinburgh Palette / St Margaret's HouseminorStrategic or Co-development PartnerVenue sponsor for Creative Minds Exhibition at Gallery 1, 151 Saint Margaret's House, London Road, Edinburgh.
• Bridgend FarmhouseminorOthersProvided beautiful, peaceful setting for Volunteers Week wellbeing afternoon in 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hospital Rooms: Charity commissioning world-class artists to transform mental health hospital environments with site-specific artworks. Comparable art-in-healthcare delivery model with a stronger focus on commissioned installations in clinical spaces.
• Willis Newson: Arts-and-health consultancy supporting healthcare organisations to integrate creative programmes and evaluate impact. Comparable evidence-based creative-health practice, but operates as a consultancy rather than a direct-delivery charity.

Regional players

• Tayside Healthcare Arts Trust: NHS Tayside's arts-in-health organisation delivering art programmes in hospitals and community settings. Direct regional peer with the same NHS-arts partnership model; named partner within the Scottish Healthcare Collective.
• OutPost Arts: NHS Dumfries & Galloway's arts-and-health service delivering creative programmes across the region. Comparable community-workshop and healthcare-setting model; Scottish Healthcare Collective partner.
• Tonic Arts (NHS Lothian Charity): NHS Lothian's arts-and-health programme delivering creative workshops and exhibitions in healthcare settings across Lothian. Regional peer with overlapping patient-arts mission; explicitly partners with Art in Healthcare inside the Scottish Healthcare Collective.
• Artlink Central: Arts-and-health charity covering NHS Forth Valley, running participatory arts programmes for health and wellbeing. Comparable workshop-led model serving healthcare settings and partner within the Scottish Healthcare Collective.
• Grampian Hospitals Art Trust: Long-running arts-in-health charity supporting Grampian hospitals with exhibitions and art purchases. Comparable NHS-hospital art-loan model and named partner inside the Scottish Healthcare Collective.

Broad incumbents

• National Arts in Healthcare Alliance (US): US membership organisation advancing the role of the arts in health. Provides sector-level comparison for AIH's curative-arts positioning and creative-health framework adoption, though geographic and regulatory contexts differ.

Others

• Culture, Health and Wellbeing Alliance: UK-wide membership body supporting creative-health practice, including the Creative Health Quality Framework that AIH uses. Not a competitor but an enabling/sector-shaping organisation that defines the standards AIH follows.

Direct peers

• Paintings in Hospitals: UK-wide charity that loans artwork to hospitals, hospices and care homes, with creative engagement programmes. Directly comparable in mission, collection-loan model, and health-and-wellbeing focus, but operates across the whole of the UK rather than Scotland-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artinhealthcare
• Xx.com/artinhealthcare
• Facebookfacebook.com/artinhealthcarecharity
• LinkedInlinkedin.com/company/art-in-healthcare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art in Healthcare