What Hüthig does

H\u00fcthig GmbH is a German specialty publishing company founded in 1925 and headquartered in Heidelberg, operating as part of the diversified S\u00fcddeutscher Verlag H\u00fcthig Fachinformationen group. The company targets B2B professional audiences in German-speaking markets (Germany, Austria, Switzerland) across three vertical domains: electrical trade (Elektrohandwerk), lighting design and technology, and consumer electronics/home appliances. Its core product is a multi-platform media portfolio comprising five recurring trade journals — de - das elektrohandwerk, HIGHLIGHT, ema (Elektrische Maschinen), CE-Markt electro, and LUX SELECT — supplemented by four online portals (elektro.net, highlight-web.de, ce-markt.de, lighting-jobs.de), a technical book e-commerce shop (shop.huethig.de), and a portfolio of recurring industry events and awards including the Deutscher Lichtdesign-Preis and Leuchte des Jahres.

The underlying technology is conventional professional media infrastructure: editorial CMS-driven portals, a subscription management system for periodicals, an e-commerce front end for technical books, and standalone event websites. H\u00fcthig sells recurring journal subscriptions (the dominant revenue model, with publication frequencies ranging from 1x to 8x per year), book sales (€15.80–€249.99 per title), advertising in journals and on portals aimed at industry suppliers, and event/award participation fees. It also runs the lighting-jobs.de job board, extending the publishing core into recruitment services.

The go-to-market is sales-led B2B, leveraging nearly a century of brand recognition, established editorial authority on DIN/VDE standards and lighting technology, and recurring industry events to maintain audience lock-in. Distribution is primarily direct (subscription service, own e-commerce shop) supplemented by bookstore wholesale for DACH private customers. Leadership consists of Managing Director Christian Zaiser, Chief Content Officer Andreas St\u00f6cklhuber, and Chief Sales & Marketing Officer Bettina Landwehr. Revenue is not publicly disclosed, and the company is privately held with no external institutional investors.

Name

Hüthig

Legal name

Hüthig GmbH

Website

https://huethig.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

H\u00fcthig is a German specialty B2B publisher founded in 1925, producing trade journals, online portals, technical books, and industry events/awards for electrical trade, lighting design, and consumer electronics professionals in German-speaking markets.

Ownership category

akta.pro rank

Product category

Specialized Trade Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Trade journal publishing
• Specialized technical media
• Electrical engineering publications
• Lighting industry content
• Professional publishing services

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription-based trade journals and periodicals: Revenue from magazine subscriptions including de - das elektrohandwerk, HIGHLIGHT, ema, CE-Markt electro, and LUX SELECT with varying publication frequencies (1x to 8x per year).
2. Book sales: Sale of technical books and yearbooks covering electrical installation, energy technology, building services, fire protection, measurement and testing, and business management topics.
3. Events and awards: Revenue from organizing industry events including the Deutscher Lichtdesign-Preis (German Light Design Prize), Leuchte des Jahres (Light of the Year), Deutscher Unternehmenspreis Elektrohandwerk, and Fachtagung Normen in der Elektroinstallation.
4. Advertising: Advertising space sold in journals and on online portals targeting industry professionals in electrical trade, lighting, and consumer electronics sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hüthig is a specialized German trade publisher producing and distributing professional media for the electrical engineering, electrical trade, lighting design, and consumer electronics industries. Its offering combines five subscription-based trade journals, four vertical online portals, a proprietary bookshop with more than a hundred technical titles, and a portfolio of industry events and awards.

Product overview

Hüthig is a German professional publishing company offering a multi-platform portfolio of trade journals, online portals, professional books, and industry events. The core publications include five trade journals (de - das elektrohandwerk, HIGHLIGHT, ema, CE-Markt electro, LUX SELECT) covering electrical trade, lighting design, electrical machines, consumer electronics, and lighting projects. These are complemented by four online portals (elektro.net, highlight-web.de, ce-markt.de, lighting-jobs.de) providing daily news and supplementary content. The Hüthig Shop extends the offering to professional books and yearbooks. The company also organizes prominent industry awards including DER DEUTSCHE LICHTDESIGN-PREIS, Leuchte des Jahres, and the Fachtagung Normen in der Elektroinstallation, positioning Hüthig as a comprehensive professional media provider for the electrical and lighting industries.

Differentiator

Problem solved

Functional benefit

Brands

• de - das elektrohandwerk: Trade journal for the electrical trade.
• HIGHLIGHT
• ema - Elektrische Maschinen
• CE-Markt electro
• LUX SELECT
• elektro.net
• highlight-web.de
• lighting-jobs.de

Products and services

• de - das elektrohandwerk Professional trade journal for the electrical trade industry, covering electrical installation, regulations, and practical technical topics for electricians and electrical contractors.
• HIGHLIGHT Professional trade magazine for the lighting industry, targeting architects, interior designers, lighting planners, consultants, and the lighting industry.
• ema - Elektrische Maschinen Trade journal for the electrical machine builder trade, covering manufacturing, trade, application, and repair of small to medium-sized rotating and static electric machines.
• CE-Markt electro Business magazine for consumer electronics and home appliances, covering trends and marketing opportunities for products in home electronics and household appliances.
• LUX SELECT Magazine and project database for well-planned lighting, providing an overview of lighting projects categorized by type with nominated projects from the German Lighting Design Prize.
• elektro.net Online portal for the electrical trade providing current news, expert articles, and practical technical information.
• highlight-web.de Internet portal of the HIGHLIGHT trade magazine offering supplementary content and current news on lighting and illumination topics.
• ce-markt.de Daily-updated business portal for home and mobile electronics covering consumer electronics and household appliances industries.
• lighting-jobs.de Job board specializing in the lighting industry, connecting employers with lighting planners, developers, and electronics specialists.
• Hüthig Shop Online shop for Hüthig's professional books and yearbooks covering electrical installation, energy and building technology, fire protection, measuring and testing, and business management topics.
• Deutscher Lichtdesign-Preis Annual award for outstanding lighting design in architecture, bringing together planners, media, and industry since 2011.
• Leuchte des Jahres Annual competition for the best lighting design, recognizing models with excellent light quality, sophisticated design, and high functionality.
• Fachtagung Normen in der Elektroinstallation Professional conference on standards in electrical installation, providing expert knowledge on regulatory requirements.
• Deutscher Unternehmenspreis Elektrohandwerk Business award recognizing outstanding companies in the electrical trade sector.
• Digitales Trendforum Digital trend forum providing current topics and discussions for the lighting industry.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Süddeutscher Verlag Hüthig FachinformationenparentOthersHüthig GmbH is a publisher belonging to the corporate group Süddeutscher Verlag Hüthig Fachinformationen, providing association with a larger publishing and information group.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Heise Medien: German technology media group operating c't, iX, and related B2B/IT titles plus online portals – directly comparable trade-journal-plus-portal model but serving IT rather than electrical trades.
• Haufe Group: Larger German professional information provider spanning trade media, legal/HR compliance content, software, and corporate services – overlaps with Hüthig in B2B media and professional reference but operates at materially greater scale.
• Wiley-VCH: Weinheim-based scientific and technical publisher producing technical books, journals, and reference works in chemistry, physics, and engineering – comparable in technical-book publishing and editorial depth but global rather than DACH-only.
• Springer Fachmedien (Wiesbaden): Division of Springer Nature producing technical and professional trade publications in German-speaking markets across electronics, automotive, and industrial verticals – broader incumbent in technical Fachmedien with overlapping formats.

Direct peers

• Beuth Verlag: German DIN standards publisher and technical standards reference provider, operating in the same regulatory and electrical-installation standards content niche that anchors Hüthig's Fachtagung Normen in der Elektroinstallation.
• VDE Verlag: Publishing arm of the VDE (Germany's electrical standards body), producing technical books, journals, and conference material on electrical engineering, standards, and safety – a near-perfect functional overlap with Hüthig's Elektrohandwerk and Fachtagung Normen portfolio.
• Deutscher Fachverlag (DFV): Frankfurt-based B2B trade publishing house producing trade journals, digital platforms, and events across multiple German trade verticals, employing the same content-plus-events revenue model as Hüthig in adjacent segments.
• Ebner Media Group: German B2B media company publishing trade journals, magazines, and operating events across technology and lifestyle verticals – comparable mid-sized German trade-media portfolio operator.
• Vogel Communications Group: German B2B communications and publishing group operating trade journals, digital platforms, and events across industrial and technical verticals including electronics and electrical engineering – directly comparable multi-platform trade media model serving the same DACH engineering audience.
• WEKA Media: German B2B media and information publisher operating trade journals, online portals, books, and events across trades, industry, and professional segments – directly comparable multi-format Fachmedien model in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/huethig
• Facebookfacebook.com/huethigverlag
• LinkedInlinkedin.com/company/h%C3%BCthig-gmbh
• Instagraminstagram.com/elektro.net_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hüthig