Food Saver

What Food Saver does

Food Saver is the Romanian trade name of PERFORM DISTRIBUTION S.R.L., a private limited company incorporated in Romania in February 2012 and headquartered in Bucharest. The company operates as the official importer and exclusive distributor of FoodSaver brand vacuum sealing products in Romania, selling through its DTC e-commerce platform foodsaver-romania.ro and third-party price comparison platforms Price.ro and Compari.ro. It is not a product manufacturer; it distributes appliances and consumables sourced from the global FoodSaver brand.

The company's core product portfolio consists of four countertop vacuum sealer appliances (VS1190X-01, VS2190X, VS3190X-01, VS5910X) priced between 349.99 and 1,499.99 lei, differentiated primarily by feature tier including compactness, dry/moist sealing modes, sous-vide capability, and specialized liquid vacuum functionality. The flagship VS5910X Elite model is positioned as the only consumer vacuum sealer capable of vacuuming liquids such as soups and sauces. Supporting the appliance business is a consumables line comprising vacuum bags (pre-cut packs of 20-48 units), rolls (20cm and 28cm widths), zipper bags, and Tritan food containers (0.7L to 2.3L capacities), which generate recurring revenue through brand-locked repeat purchases.

The business model is direct-to-consumer e-commerce with a razor-and-blade dynamic: the appliance is the entry point while consumables drive recurring revenue. Klarna powers a 3-installment BNPL payment option. Marketing runs through organic social media (Facebook, Instagram, YouTube, TikTok), a recipe/content blog, email newsletters, and price comparison listings. The sole customer segment is Romanian household consumers seeking food waste reduction, freezer burn prevention, and meal preparation efficiency. The company has no disclosed revenue, no management team information, no external funding, and operates exclusively within Romania.

Name

Food Saver

Legal name

PERFORM DISTRIBUTION S.R.L.

Website

https://foodsaver-romania.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Saver (PERFORM DISTRIBUTION S.R.L.) is the official Romanian importer and DTC e-commerce distributor of FoodSaver brand vacuum sealing appliances and consumables, serving Romanian household consumers seeking food preservation, freezer burn prevention, and meal prep solutions.

Ownership category

akta.pro rank

Product category

Home Kitchen Appliances / Food Preservation

akta.pro industry

PRIMARYCRACADAF

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

Keywords

• Vacuum sealing appliances
• Food preservation equipment
• Vacuum bags and rolls
• Kitchen storage solutions
• Vacuum food containers

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Appliance Sales: Sale of vacuum sealing appliances (VS1190X, VS2190X, VS3190X, VS5910X) as the primary product category, priced between 349.99-1499.99 lei per unit
2. Consumables (Bags and Rolls): Sale of vacuum sealing bags, rolls, and zipper bags in various sizes as recurring consumable products
3. Containers and Accessories: Sale of Tritan food containers (0.7L, 1.2L, 1.8L, 2.3L) and portable vacuum accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Food Saver distributes and sells FoodSaver brand vacuum sealing appliances (VS1190X, VS2190X, VS3190X, VS5910X) and a full range of compatible consumables including vacuum bags, rolls, zipper bags, and food storage containers through its Romanian e-commerce platform foodsaver-romania.ro. The portfolio serves household consumers seeking to extend food freshness, prevent freezer burn, reduce food waste, and support sous-vide/marinating preparation at home.

Product overview

Food Saver is a food preservation brand offering a portfolio of vacuum sealing appliances and accessories. The core product line consists of countertop vacuum sealer machines (VS3190X-01, VS5910X, VS2190X, VS1190X-01) with varying capabilities from compact to premium liquid-specialized models. Supporting the appliances is a range of compatible consumables including vacuum bags in multiple sizes (pre-cut bags in packs of 20-48, zipper bags), rolls in 20cm and 28cm widths, and food containers (vacuum jars/casseroles in 0.7L to 2.3L capacities). The system enables users to vacuum seal and preserve food freshness up to 5x longer than traditional methods, with additional features like marinade and sous-vide preparation modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Vacuum Sealer VS3190X-01

Quantifiable outcome

• Keeps food fresh up to 5x longer than traditional methods (refrigerator)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• KlarnaminorGTM or Marketing PartnerPayment partnership offering 'buy now, pay later' option with 3 interest-free installments for customers at checkout. Enables flexible payment for appliance purchases up to 1,799.99 lei.
• Price.rominorChannel Partner/ Reseller/ DistributorProduct listing partnership on Romanian price comparison platform, driving customer acquisition through comparison shopping traffic.
• Compari.rominorChannel Partner/ Reseller/ DistributorProduct listing partnership on Romanian price comparison shopping guide, increasing online visibility and sales reach.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• VacMaster: US-based vacuum sealing appliance brand selling chamber and external sealers plus bags/rolls. Directly comparable product category, razor/blade consumables model, and D2C e-commerce distribution to the FoodSaver Romania catalog.
• Weston Brands: Long-standing maker of vacuum sealers, bag/roll consumables, and meat-processing accessories. Overlaps with FoodSaver Romania on the vacuum sealer appliance category and bag consumables, including sous-vide-adjacent use cases.

Regional players

• Flanco Retail: Romanian electronics and home appliance retailer with both physical and online presence, active in small kitchen appliances. Competes for the Romanian household appliance buyer across price tiers.
• Altex Romania: Romania's largest consumer electronics and home appliance retail chain with nationwide physical stores plus online channel. Competes for the same household appliance shopper in Romania and offers broader assortment including kitchen appliances.
• eMAG (Dante International): Romania's largest online generalist retailer; lists third-party and own-brand small kitchen appliances including vacuum sealers. Most direct competitive threat in Romania, capturing the price-comparison shopper that FoodSaver Romania also targets via Price.ro/Compari.ro.

Emerging players

• Anova Culinary (Electrolux): Specialist in sous-vide immersion circulators and vacuum-sealed cooking accessories. Comparable to FoodSaver Romania on the sous-vide cooking use case promoted in the VS3190X and VS5910X marketing, though primarily immersion-circulator focused.

Broad incumbents

• Breville: Global premium small-kitchen-appliance incumbent with broad category overlap (vacuum sealers, sous-vide, countertop appliances). Relevant as a higher-end brand competing for the same household-consumer kitchen-appliance wallet share.
• FoodSaver (Newell Brands, US parent brand): The originator of the FoodSaver vacuum sealing brand, owned by Newell Brands in the US. PERFORM DISTRIBUTION is essentially the Romanian distribution arm of this broader global brand, so direct strategic decisions flow from Newell's portfolio management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@foodsaverromania3439
• Facebookfacebook.com/FoodSaverRomania
• Instagraminstagram.com/foodsaver_romania
• TikToktiktok.com/@foodsaverro
• Xx.com/foodsaver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Saver