Alpina Farben
Alpina Farben GmbH is a German paint and coatings brand and subsidiary of DAW SE, selling interior and exterior paints, lacquers, wood protection, and specialty coatings to DIY consumers and professional painters across Germany and Austria through dealers, DIY chains, and e-commerce.
- Company typePrivate
- Founded1895
- HeadquartersOber-ramstadt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alpina Farben does
Alpina Farben GmbH is a German manufacturer and seller of interior and exterior paints, lacquers, wood protection products, and specialty coatings, headquartered in Ober-Ramstadt, Germany. The company is the flagship consumer paint brand of DAW SE (Deutsche Amphibolin-Werke), a fifth-generation family-owned group founded in 1895 that is Europe's third-largest paint manufacturer and the long-standing market leader in Germany and Austria. Alpina's core product, Alpinaweiss, is positioned as Europe's most-purchased interior paint; the broader portfolio spans interior/exterior wall paints, lacquers, wood stains and oils, bathroom and kitchen systems, decorative effect paints, mineral concrete finishes, and SOS repair products, organized under multiple sub-brands (Feine Farben, Pure Farben, Bad & Küche, Farbenfreunde, Rollputz, Wandschutz) and a co-branded Alpina x PANTONE® collection. Underlying technology includes 3-in-1 anti-rust formulations, computerized Farbmischcenter color-mixing systems in dealer stores, and an AR-based Alpina Farbraum App for color visualization on walls.
Alpina's business model is the sale of branded architectural coatings through a multi-channel distribution network comprising an extensive independent German dealer network with in-store color mixing, major DIY retail chains, and the company's own e-commerce platform. Pricing is not publicly disclosed and operates as one-time product purchases rather than subscription or licensing revenue. Customers are segmented horizontally into DIY consumers (primary) undertaking residential painting and renovation projects, and professional painters and contractors requiring durable, consistent formulations. The company complements the dealer channel with a digital marketing stack (YouTube, Instagram, Pinterest, Facebook, newsletter, content/inspiration portal) to drive top-of-funnel demand for color and design-led renovations. Alpina Farben GmbH is a private limited company and wholly-owned subsidiary of DAW SE, with no external venture or private equity investors disclosed.
Alpina Farben firmographics
Firmographics- Name
- Alpina Farben
- Legal name
- Alpina Farben GmbH
- Website
- https://alpina-farben.de
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpina Farben GmbH is a German paint and coatings brand and subsidiary of DAW SE, selling interior and exterior paints, lacquers, wood protection, and specialty coatings to DIY consumers and professional painters across Germany and Austria through dealers, DIY chains, and e-commerce.
- Ownership category
- akta.pro rank
Where Alpina Farben is headquartered
LocationHeadquarters
- HQ city
- Ober-ramstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Alpina Farben business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Paint and Coating Products: Alpina Farben generates revenue through the manufacture and sale of architectural paints, coatings, wood protection products, and related painting supplies. Products are sold through a network of retail dealers, DIY stores, and directly to professional painters and contractors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Alpina Farben product offering
Product offeringCore offering
Alpina Farben manufactures and distributes interior and exterior paints, lacquers, and wood protection products under one of Germany's most recognized paint brands. The range is sold through a dealer network, DIY retail chains, a company online store and a dedicated trade partner portal serving both DIY consumers and professional painters.
Product overview
Alpina Farben is a German paint and coating manufacturer offering a comprehensive portfolio of interior and exterior products for residential and professional use. The core product is Alpinaweiss, Europe's best-selling interior paint. The portfolio is organized into distinct sub-brands including premium Feine Farben (fine colors) for high-end interior applications, Pure Farben for lifestyle-oriented color selection, and Farbenfreunde for children's rooms. Product categories span wall paints, lacquers (interior/exterior), wood protection systems (stains, oils, weather protection), bathroom and kitchen specialized products (tile lacquers, furniture lacquers, cleaning products), decorative effect paints, mineral concrete finishes, and quick-fix SOS repair products. The brand also offers a mobile color visualization app (Alpina Farbraum App) and collaborates with PANTONE on color trend collections.
Differentiator
Problem solved
Functional benefit
Brands
- Alpinaweiss: The original white interior paint brand - does not splatter, does not drip, covers perfectly. Europe's most purchased interior paint, free of solvents and preservatives.
- Alpina Pure Farben
- Alpina Feine Farben
- Alpina Bad & Küche
- Alpina Wandschutz
- Alpina Rollputz
- Alpina SOS Produkte
- Alpina x PANTONE
Products and services
- Interior Paints Wall and ceiling interior paints marketed to DIY consumers and professional painters for residential and commercial indoor applications.
- Exterior Paints Façade and exterior masonry paints formulated for weather resistance and durability on building exteriors.
- Lacquers Surface coatings for wood and other substrates providing a decorative and protective finish.
- Wood Protection Products Wood stains, glazes and protective coatings for indoor and outdoor wood surfaces.
Quantifiable outcome
- Europes most purchased interior paint - Alpinaweiss
- +1 more outcomes
Companies that use Alpina Farben
Customer profileSegments2 records
Ideal customer profiles2 records
Alpina Farben technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alpina Farben partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Pantone LLCcoreAlpina has a strategic partnership with Pantone for color collections. The Alpina x PANTONE collection brings lifestyle colors to home interiors, featuring the Pantone Color of the Year. This collaboration positions Alpina as a design-forward brand in the premium paint segment.
- Faktor 3 AGminorFaktor 3 AG is Alpina's communication agency handling press inquiries and media relations. They can be reached at +49 40 679446-106 or [email protected].
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Alpina Farben competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Alpina Farben social profiles
Digital presenceAlpina Farben compliance and trust
Trust signalCompliance2 records
Alpina Farben financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpina Farben leadership team
Management profileNumber of profiles
Alpina Farben funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpina Farben M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpina Farben
What does Alpina Farben do?
Alpina Farben manufactures and distributes interior and exterior paints, lacquers, and wood protection products under one of Germany's most recognized paint brands. The range is sold through a dealer network, DIY retail chains, a company online store and a dedicated trade partner portal serving both DIY consumers and professional painters.
Is Alpina Farben a public or private company?
Alpina Farben is a private company. It is classified as corporate owned and is currently operating.
When was Alpina Farben founded?
Alpina Farben was founded in 1895. It employs 11 to 50 people.
Where is Alpina Farben based?
Alpina Farben is headquartered in Ober-ramstadt, Germany, in the Europe region.
How does Alpina Farben make money?
One revenue line is on record: paint and Coating Products.
Does Alpina Farben have an API?
No public API is recorded for Alpina Farben.