Alpina Farben

What Alpina Farben does

Alpina Farben GmbH is a German manufacturer and seller of interior and exterior paints, lacquers, wood protection products, and specialty coatings, headquartered in Ober-Ramstadt, Germany. The company is the flagship consumer paint brand of DAW SE (Deutsche Amphibolin-Werke), a fifth-generation family-owned group founded in 1895 that is Europe's third-largest paint manufacturer and the long-standing market leader in Germany and Austria. Alpina's core product, Alpinaweiss, is positioned as Europe's most-purchased interior paint; the broader portfolio spans interior/exterior wall paints, lacquers, wood stains and oils, bathroom and kitchen systems, decorative effect paints, mineral concrete finishes, and SOS repair products, organized under multiple sub-brands (Feine Farben, Pure Farben, Bad & Küche, Farbenfreunde, Rollputz, Wandschutz) and a co-branded Alpina x PANTONE® collection. Underlying technology includes 3-in-1 anti-rust formulations, computerized Farbmischcenter color-mixing systems in dealer stores, and an AR-based Alpina Farbraum App for color visualization on walls.

Alpina's business model is the sale of branded architectural coatings through a multi-channel distribution network comprising an extensive independent German dealer network with in-store color mixing, major DIY retail chains, and the company's own e-commerce platform. Pricing is not publicly disclosed and operates as one-time product purchases rather than subscription or licensing revenue. Customers are segmented horizontally into DIY consumers (primary) undertaking residential painting and renovation projects, and professional painters and contractors requiring durable, consistent formulations. The company complements the dealer channel with a digital marketing stack (YouTube, Instagram, Pinterest, Facebook, newsletter, content/inspiration portal) to drive top-of-funnel demand for color and design-led renovations. Alpina Farben GmbH is a private limited company and wholly-owned subsidiary of DAW SE, with no external venture or private equity investors disclosed.

Name

Alpina Farben

Legal name

Alpina Farben GmbH

Website

https://alpina-farben.de

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpina Farben GmbH is a German paint and coatings brand and subsidiary of DAW SE, selling interior and exterior paints, lacquers, wood protection, and specialty coatings to DIY consumers and professional painters across Germany and Austria through dealers, DIY chains, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Ober-ramstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Paint and Coating Products: Alpina Farben generates revenue through the manufacture and sale of architectural paints, coatings, wood protection products, and related painting supplies. Products are sold through a network of retail dealers, DIY stores, and directly to professional painters and contractors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Alpina Farben manufactures and distributes interior and exterior paints, lacquers, and wood protection products under one of Germany's most recognized paint brands. The range is sold through a dealer network, DIY retail chains, a company online store and a dedicated trade partner portal serving both DIY consumers and professional painters.

Product overview

Alpina Farben is a German paint and coating manufacturer offering a comprehensive portfolio of interior and exterior products for residential and professional use. The core product is Alpinaweiss, Europe's best-selling interior paint. The portfolio is organized into distinct sub-brands including premium Feine Farben (fine colors) for high-end interior applications, Pure Farben for lifestyle-oriented color selection, and Farbenfreunde for children's rooms. Product categories span wall paints, lacquers (interior/exterior), wood protection systems (stains, oils, weather protection), bathroom and kitchen specialized products (tile lacquers, furniture lacquers, cleaning products), decorative effect paints, mineral concrete finishes, and quick-fix SOS repair products. The brand also offers a mobile color visualization app (Alpina Farbraum App) and collaborates with PANTONE on color trend collections.

Differentiator

Problem solved

Functional benefit

Brands

• Alpinaweiss: The original white interior paint brand - does not splatter, does not drip, covers perfectly. Europe's most purchased interior paint, free of solvents and preservatives.
• Alpina Pure Farben
• Alpina Feine Farben
• Alpina Bad & Küche
• Alpina Wandschutz
• Alpina Rollputz
• Alpina SOS Produkte
• Alpina x PANTONE

Products and services

• Interior Paints Wall and ceiling interior paints marketed to DIY consumers and professional painters for residential and commercial indoor applications.
• Exterior Paints Façade and exterior masonry paints formulated for weather resistance and durability on building exteriors.
• Lacquers Surface coatings for wood and other substrates providing a decorative and protective finish.
• Wood Protection Products Wood stains, glazes and protective coatings for indoor and outdoor wood surfaces.

Quantifiable outcome

• Europes most purchased interior paint - Alpinaweiss
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pantone LLCcoreStrategic or Co-development Partner · 18 December 2025Alpina has a strategic partnership with Pantone for color collections. The Alpina x PANTONE collection brings lifestyle colors to home interiors, featuring the Pantone Color of the Year. This collaboration positions Alpina as a design-forward brand in the premium paint segment.
• Faktor 3 AGminorOthersFaktor 3 AG is Alpina's communication agency handling press inquiries and media relations. They can be reached at +49 40 679446-106 or [email protected].

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3mWvfi1_fGoj3x4aFY8GQA
• Facebookfacebook.com/alpina.farben
• Instagraminstagram.com/alpinafarben
• Pinterestpinterest.de/alpinafarben
• Xx.com/alpinafarben
• LinkedInlinkedin.com/company/alpina-farben-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpina Farben