Majura Football Club

What Majura Football Club does

Majura Football Club (trading as Majura FC) is a community football (soccer) club based in Canberra, Australian Capital Territory, founded in 1981. The club operates as a volunteer-run organization with 11–50 personnel, providing organized football participation, coaching, fixtures, and league entry to community members in the ACT region. It serves two horizontal segments — Juniors (youth players) and Seniors (adult players) — with offerings differentiated by age rather than by industry, geography, or use case. Customer acquisition runs through community-led engagement, local networks, and word-of-mouth within the Canberra region.

The club's primary digital product is the Clubland mobile application, available on the iOS App Store and Google Play, which delivers club updates, fixtures, news, and member communications. This is complemented by a website (majurafc.org.au) hosting the newsroom and fixture hub, an email newsletter subscription channel, and a social media presence for community engagement. The Clubland platform is a third-party product rather than proprietary technology; the club does not disclose any internally developed software, integrations, APIs, or AI/ML capabilities.

Revenue mechanics are not publicly disclosed. As a community club, income is most plausibly derived from membership and participation fees, registration charges, sponsorships, and ancillary revenue such as canteen or merchandise sales, though none of these are confirmed in available data. No pricing, ownership structure, parent company, investors, board members, management team, financial filings, partnerships, or regulatory actions are available. The organization is classified as for-profit in firmographic records but operates functionally as a community sports association with a single regional geographic footprint confined to the ACT.

Name

Majura Football Club

Legal name

Majura Football Club

Website

https://majurafc.org.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Majura Football Club is a volunteer-run community football club in Canberra, ACT, founded in 1981, serving junior and senior players through organized fixtures, coaching, league participation, and the Clubland mobile app for member communications and club updates.

Ownership category

akta.pro rank

Product category

Community Amateur Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Amateur football association
• Junior soccer program
• Senior football league
• Recreational sports club

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Majura Football Club is a community-based amateur football (soccer) club based in Canberra that organizes and delivers football participation opportunities for Juniors and Seniors, including training, coaching, fixtures, and league play. The club supports its activities through a website and the Clubland mobile application that publishes fixtures, news, and club communications to members. Operations are conducted largely by volunteers as a grassroots community sporting organization.

Product overview

Majura Football Club offers a single mobile application powered by the Clubland platform, available for download on both iOS (App Store) and Android (Google Play). The app serves as the primary digital channel for delivering club updates, fixtures, and news to members and supporters. The club also maintains a complementary website that mirrors some of this content.

Differentiator

Problem solved

Functional benefit

Products and services

• Juniors Football Program Organized football/soccer participation program for junior players in the Canberra region, providing skill development, community sports engagement, training, and league fixtures. Intended for local youth and their families.
• Seniors Football Program Organized football/soccer participation program for adult players in the Canberra region, providing recreational and competitive league play, fixtures, and social sporting community. Intended for amateur and competitive adult players.
• Clubland Mobile App A mobile application distributed under the Clubland platform on iOS and Android that delivers Majura FC club updates, fixtures, and news to members and supporters.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Canberra Olympic FC: A long-established Canberra football club offering junior and senior competitive pathways. Comparable to Majura as a community-based amateur club operating in the same ACT football ecosystem and competing for the same local player pool.
• Gungahlin United FC: A Canberra-region community football club providing junior development and senior competitive teams. Directly comparable to Majura on geography, member segments, and volunteer-driven operating model.
• Belconnen United FC: A community football club based in the Belconnen district of Canberra, fielding junior and senior teams in the same ACT competitions as Majura. Directly comparable as a volunteer-run amateur club serving overlapping player demographics within the same metropolitan region.
• Tuggeranong United FC: A community football club based in Canberra's Tuggeranong district offering junior and senior programs. Comparable to Majura as a same-region amateur club competing for the same ACT participation base.
• Woden Valley FC: A community amateur football club in Canberra's Woden Valley, fielding juniors and seniors in ACT leagues. Directly comparable to Majura as a peer volunteer-run football club in the same city.

Regional players

• Monaro Panthers FC: An amateur football club from the broader ACT/NSW region providing junior and senior teams. Comparable to Majura as a similar community club, although operating slightly outside core ACT competition.
• Capital Football: The regional football governing body for ACT that administers the leagues and competitions in which Majura's teams participate. Relevant as the regional ecosystem partner/incumbent that defines the competitive structure Majura operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/majura-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majura Football Club