Peace of Mind Foundation

What Peace of Mind Foundation does

Peace of Mind Foundation is a 501(c)(3) nonprofit organization founded in 2005 in Houston, Texas by the Linda and Jim McIngvale family at the request of their daughter Dr. Elizabeth McIngvale to support individuals affected by Obsessive Compulsive Disorder. The foundation delivers OCD education, self-help tools, scholarships, and professional training programs to OCD sufferers, caregivers, families, and mental health professionals. Its core assets are two web platforms — peaceofmind.com, a comprehensive educational resource site that has reached nearly 600,000 users since 2012, and OCD Challenge (ocdchallenge.com), a free interactive self-help website grounded in exposure and response prevention (ERP) principles, available in seven languages and serving roughly 4,000 users. Supplementary offerings include IOCDF conference scholarships (over $369,000 disbursed since 2016), a 3-hour OCD 101 training with CEU credits ($100 professional admission), bi-weekly 'Live with Liz' Facebook sessions, the RE:ENGAGE live stream series launched during COVID-19, online GOAL and Kids support groups, and OCD workbook distribution to underserved areas.

The foundation operates primarily through charitable donations from individuals and supporters, supplemented by paid conference and CEU revenue. In 2020, the International OCD Foundation (IOCDF) acquired Peace of Mind Foundation; the POM brand persists as part of IOCDF's virtual community, and Dr. McIngvale transitioned into a National Advocate role alongside Ethan Smith. Geographic reach is global via the multilingual OCD Challenge platform (US, Pakistan, Norway, Spain, Brazil, Italy, France, Germany, China), while in-person support groups and conferences are concentrated in Houston. The organization runs with 1-10 employees and is governed by a board that includes Houston-area OCD clinicians from McLean OCD Institute at Houston, Menninger Clinic, and Baylor College of Medicine.

Name

Peace of Mind Foundation

Legal name

Peace of Mind Foundation

Website

https://peaceofmind.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

1–10 employees

Short description

Peace of Mind Foundation is a Houston-based 501(c)(3) nonprofit, acquired by the International OCD Foundation in 2020, that provides free OCD education, multilingual self-help tools, scholarships, and professional training to OCD sufferers, caregivers, and clinicians.

Ownership category

akta.pro rank

Product category

Mental Health Nonprofit Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• OCD education
• OCD self-help
• Mental health nonprofit
• Professional OCD training
• Conference scholarships

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The foundation operates primarily through charitable donations from individuals, families, and supporters who contribute to help those affected by OCD. The website prominently features donate buttons and opportunities to support the mission.
2. Conference and Event Revenue: Revenue from conference registrations including CEU (continuing education unit) credits for mental health professionals. General admission is free with optional paid lunch, while professional admission includes CEU credits for $100.
3. Scholarship Fund Donations: Dedicated conference scholarship fund where donors can contribute to help individuals who cannot afford to attend the annual OCD conference.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peace of Mind Foundation provides free OCD educational resources, self-help tools, professional training programs, scholarships, and community support for OCD sufferers, caregivers, and mental health professionals. Its core offerings include the peaceofmind.com educational website and the OCD Challenge self-help platform (available in 6 languages), supplemented by scholarships, professional CEU training, webinars, and live stream educational series.

Product overview

Peace of Mind Foundation operates as a non-profit mental health organization offering a portfolio of educational and support services for OCD (Obsessive Compulsive Disorder) sufferers and their families. The core products include the peaceofmind.com educational website (serving nearly 600,000 users) and the OCD Challenge self-help website (serving nearly 4,000 users in 6 languages), both providing evidence-based OCD education and tools. These are supported by supplementary services including the IOCDF Conference Scholarship program, professional OCD training programs (trained 3,245 professionals since 2017), and content delivery through OCD Webinars, Live with Liz Facebook sessions, and the RE:ENGAGE Live Stream Series. The foundation has provided over $369,000 in scholarship opportunities since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Peace of Mind Foundation Website (peaceofmind.com) The main educational website of the Peace of Mind Foundation, providing comprehensive OCD resources including information about OCD types, treatments, support groups, scholarships, webinars, and professional training. The site has served nearly 600,000 users since 2012.
• OCD Challenge (ocdchallenge.com) A free interactive self-help website for individuals suffering from OCD based on the principles of exposure with response prevention. The website is 100% subsidized by the Peace of Mind Foundation, available in 6 languages, and serves nearly 4,000 individuals.
• IOCDF Conference Scholarship Funding scholarships for OCD sufferers and caregivers who are unable to attend the annual OCD conference due to financial reasons. Each scholarship includes full conference registration for the applicant and their co-applicant (relative, loved one, or caregiver). Over $369,000 in scholarships provided since 2016.
• Professional OCD Training Programs OCD training programs for mental health professionals, including the OCD 101 Training (a 3-hour training covering OCD overview, related disorders, diagnosis, treatment options, types, symptoms, stigma and relapse prevention). Has trained 3,245 professionals since 2017, with $100 CEU admission providing 7.0 Texas Psychological Association Professional Development credits.
• OCD Webinars Educational webinars featuring OCD experts covering topics including OCD basics, medication, treatment, children with OCD, scrupulosity, postpartum OCD, relapse prevention, and more. Educational videos have received over 274,792 views since 2015.
• Live with Liz A series of live Facebook videos held every other Wednesday at 11 AM CST that bring the OCD community together for live chats about OCD, allowing viewers to ask questions and discuss OCD topics with Dr. Elizabeth McIngvale.
• RE:ENGAGE Live Stream Series A live stream educational series launched during COVID-19 featuring Dr. Elizabeth McIngvale along with leading experts discussing topics such as returning to everyday life after lockdown, overcoming pitfalls, social life, work environments, significant others and OCD.
• OCD Workbooks Distribution Distribution of OCD workbooks to those living in areas with little or no access to care, provided since 2017.

Quantifiable outcome

• Nearly 600,000 individuals reached through peaceofmind.com educational resources since 2012
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International OCD Foundation (IOCDF)coreStrategic or Co-development Partner · 1 January 2020The International OCD Foundation acquired the Peace of Mind Foundation in 2020. The POM brand continues as part of IOCDF's virtual community. Dr. Elizabeth McIngvale serves as a National Advocate alongside Ethan Smith. The partnership combines complementary programs and resources to strengthen OCD community support.
• OCD TexasminorStrategic or Co-development PartnerOCD Texas joined as host for OCD Awareness Week events in Houston. Partnership for community events and advocacy efforts.
• Recovery House, Karachi, PakistanminorStrategic or Co-development PartnerPeace of Mind Foundation sponsored an OCD Training Program to Karachi, Pakistan in 2018 through the Recovery House rehabilitation institute.
• The Council on RecoveryminorStrategic or Co-development PartnerHost venue for OCD Awareness Week event 'Out of the Shadows: Personal Stories to End Stigma' at their Houston location.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Hope for OCD: OCD-focused nonprofit providing free support groups, educational resources, and outreach for OCD sufferers and families. Direct overlap in self-help education and community support mission.
• Beyond OCD: Smaller U.S.-based OCD nonprofit (formerly OCD-Chicago) providing education, awareness, and resources for OCD sufferers. Comparable peer in niche OCD education and self-help focus, though smaller scale.
• Tourette Association of America: U.S. nonprofit addressing Tourette Syndrome and related disorders including OCD; provides education, support, and professional resources. Comparable as a similar-sized specialty mental health education nonprofit.
• Children and Adults with ADHD (CHADD): U.S. nonprofit providing ADHD education, support, and resources for individuals and families. Comparable model of educational nonprofit serving a specific mental/behavioral health community.

Direct peers

• International OCD Foundation (IOCDF): Parent organization that acquired Peace of Mind Foundation in 2020; the largest U.S.-based OCD-focused nonprofit delivering education, research, advocacy, conferences, and provider referral services. Directly comparable mission, audience, and program mix.
• OCD-UK: UK-based OCD charity providing information, support groups, advocacy, and resources for OCD sufferers and families. Most direct international peer given overlapping educational and self-help focus in the OCD space.
• Anxiety and Depression Association of America (ADAA): U.S. nonprofit focused on anxiety and depression including OCD-related conditions; offers webinars, professional training, and educational resources similar to Peace of Mind's model.

Broad incumbents

• Mental Health America (MHA): Large established U.S. mental health nonprofit with broad advocacy, education, and screening programs. Comparable in nonprofit mental health education but broader scope than OCD-specific focus.
• National Alliance on Mental Illness (NAMI): Large U.S. mental health advocacy and education nonprofit serving individuals and families affected by mental illness. Comparable peer in scale and mission overlap, though OCD-specific rather than broad mental health.

Others

• McLean OCD Institute at Houston: Residential and outpatient OCD treatment program where Dr. Elizabeth McIngvale served as Director. Not a peer in mission but a key clinical partner that drives the foundation's professional audience and credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ocdchallenge
• YouTubeyoutube.com/iocdf
• Facebookfacebook.com/IOCDF
• LinkedInlinkedin.com/company/international-ocd-foundation
• Instagraminstagram.com/iocdf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace of Mind Foundation