Magicsoft

What Magicsoft does

Magicsoft is a privately held Chilean information technology services company headquartered at Agustinas 715 oficina 210 in Santiago, founded in approximately 1991. The company delivers four core service lines: custom software development, mobile application design for Android and iOS, technical advisory for networks and communications, and ongoing maintenance services. Its technical foundation is centered on the GeneXus low-code programming platform, and the firm positions a team of specialized GeneXus practitioners as a primary differentiator.

The company serves a narrow base of enterprise clients in the Chilean market, with publicly visible customers spanning banking (Banco), investment services (Security Inversiones), textile/industrial (Lanera Chilena), and retail (Reginella). The business model is primarily project-based professional services, supplemented by recurring managed-services revenue from maintenance contracts; pricing is not publicly disclosed and is handled through direct engagement via the company's website contact form and a dedicated support ticket portal (ticket.magicsoft.cl).

Magicsoft operates with a minimal public footprint: a single office, no disclosed funding, no parent company or external investors, no social media presence of substance, and no app store listings. Its go-to-market is sales-led and direct, reliant on long-standing client relationships and referrals rather than active demand-generation. The company's stated competitive advantage rests on 30+ years of accumulated GeneXus implementation experience and integrated full-service delivery across development, advisory, and maintenance functions.

Name

Magicsoft

Legal name

MagicSoft

Website

https://magicsoft.cl

Company type

Private

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Mobile application development
• GeneXus programming services
• Technical advisory services
• Software maintenance services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Development of customized web and mobile applications to meet specific client requirements. This is a project-based service model where solutions are built according to client specifications under different platforms.
2. Technical Advisory: Advisory services for networks and communications, providing technical guidance and problem resolution.
3. Maintenance Services: Ongoing maintenance services to ensure continuity of client operations, potentially offering recurring revenue through service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MagicSoft develops customized web and mobile applications using GeneXus programming technology, designing mobile apps for Android and iOS platforms. The company also provides technical advisory and problem-resolution services for networks and communications infrastructure, and delivers ongoing maintenance services to ensure operational continuity for enterprise clients.

Product overview

MagicSoft is a technology services company with over 30 years of experience offering a portfolio of integrated IT services. The company specializes in GeneXus programming and delivers solutions across four main service areas: custom software development, mobile application design for Android and iOS, technical advisory for networks and communications, and ongoing maintenance services. The company positions itself as a full-service informatics solutions provider, delivering tailored implementations to meet client-specific needs across various platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Desarrollo de Software (Custom Software Development)
• Aplicaciones Móviles (Mobile Applications)
• Asesoría Técnica (Technical Advisory)
• Servicios de Mantención (Maintenance Services)

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Regional players

• Baufest: Baufest is a Latin American IT services firm offering custom software development, mobile applications, and technology advisory. Comparable to Magicsoft as a regional custom development peer targeting enterprise clients across banking, industrial, and retail verticals.
• Avantica Technologies: Avantica is a Latin American (Costa Rica-rooted) software development and QA services firm serving enterprise clients in North America. Comparable to Magicsoft as a nearshore LatAm custom software development peer targeting enterprise customers.

Broad incumbents

• Softtek: Softtek is a Mexican-founded IT services firm with strong Latin American presence offering custom software development, application maintenance, and digital transformation. Comparable to Magicsoft as a regional IT services provider targeting enterprise clients across multiple verticals, though at much larger scale.
• Globant: Globant is an Argentine-founded digital transformation and IT services firm serving global enterprises with custom software and digital products. Comparable to Magicsoft in Latin American IT services DNA and custom development focus, though operating at vastly larger scale with global footprint.
• Hexaware Technologies: Hexaware is an IT services and digital transformation company offering custom application development, mobile development, and support services. Comparable to Magicsoft in offering the same four-pillar IT services portfolio (development, mobile, advisory, maintenance) to enterprise clients.
• Stefanini: Stefanini is a Brazilian global IT services company offering custom application development, mobile development, infrastructure, and IT support—directly overlapping with Magicsoft's four service lines. Comparable as a Latin American-rooted IT services competitor targeting enterprise banking and industrial clients.

Direct peers

• Thoughtworks: Thoughtworks is a global custom software development consultancy specializing in complex enterprise application development across multiple platforms. Comparable to Magicsoft in custom development focus, multi-platform capability, and serving enterprise clients with tailored technology solutions.

Others

• GeneXus: GeneXus is the Uruguayan low-code development platform company whose technology forms Magicsoft's core specialization. While not a direct competitor (GeneXus is a platform provider, Magicsoft is a services firm), GeneXus defines the ecosystem and partner network in which Magicsoft operates.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicsoft