Mobilia Group

What Mobilia Group does

Mobilia Group (legal entity: MOBILI.A GROUP SRL) is a privately held Italian furniture retailer operating a network of four physical showrooms across the Friuli Venezia Giulia region, headquartered in San Giorgio di Nogaro. The company functions as a multi-brand, certified reseller for premium Italian furniture manufacturers including Lube (kitchens), Creo (accessible-design kitchens from €3,900), Tomasella (living and bedroom), and Moretti Compact (children's rooms). In June 2025, Mobilia Group extended into the sleep/wellness vertical with the launch of Sogno Veneto, a sub-brand offering mattresses, bed frames, pillows, and sleep consulting services built on 40+ years of artisanal heritage. The full product portfolio also includes sub-brands such as Mercantini, Le Fablier, Styloffice, Stones, Puntotre, Ego Italiano, Samoa, Domitalia, and Connubia.

The business operates exclusively through direct-to-consumer physical showroom sales rather than e-commerce, with no proprietary technology platform. Services span custom design consultation, in-home measurement, professional assembly, delivery, 5-year warranty, and zero-interest financing. Marketing channels consist of showroom foot traffic, the corporate website, and direct contact via phone and WhatsApp; technology integrations are limited to standard SaaS tools (Google Marketing Platform, Make automation, Interakt for customer engagement). The company is privately held with no disclosed institutional investors and no public listing.

The revenue model is built entirely on one-time furniture sales to residential homeowners and families in northern Italy. Customer segmentation is horizontal and concentrated in a single persona: homeowners seeking Italian-made, customizable furniture with professional installation and post-sale support. With a headcount of 1-10 employees and operations confined to a single Italian region, the business is structurally small but actively expanding its showroom network and product depth.

Name

Mobilia Group

Legal name

MOBILI.A GROUP SRL

Website

https://mobiliagroup.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobilia Group is a privately held Italian multi-brand furniture retailer operating four certified Lube and Creo showrooms across Friuli Venezia Giulia, serving residential homeowners with kitchens, living room, bedroom, and children's furniture, plus the Sogno Veneto sleep systems sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

San Giorgio Di Nogaro

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail Sales: Revenue generated from one-time sales of furniture products including kitchens, sofas, living room furniture, bedrooms, and children's rooms. Sales occur through physical showroom locations where customers purchase custom-designed and personalized furniture pieces. The company also generates revenue through ancillary services including design consultation, professional installation, and delivery.
2. Mattress and Bedding (Sogno Veneto): Sale of mattresses, bed frames, pillows, and toppers through the Sogno Veneto sub-brand, offering sleep consulting services as part of the purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mobilia Group is a multi-brand furniture retailer that sells Italian-made kitchens (Lube, Creo), living-room furniture, bedrooms, children's rooms, sofas, and mattresses through four certified showrooms in Italy's Friuli Venezia Giulia region. Revenue comes from one-time sale of furniture products combined with in-house services including custom design, home measurement, professional installation, sleep consulting, and zero-interest financing. The company does not operate e-commerce; customers purchase in-showroom or via quote-based consultation.

Product overview

Mobilia Group is a multi-brand furniture retailer operating as a network of Lube and Creo certified showrooms across Friuli Venezia Giulia. The core offering centers on Cucine Lube (premium kitchens) and Cucine Creo (accessible-design kitchens from 3,900 €), complemented by living room furniture (divani, zona giorno), bedroom solutions (camere, camerette with Moretti Compact), and the 2025 launch Sogno Veneto (mattresses and sleep systems since 1983). Additional sub-brands include Tomasella, Mercantini, Le Fablier, Styloffice, Stones, Puntotre, Ego Italiano, Samoa, Domitalia, and Connubia. The group provides full services including custom design, professional assembly, consultation, and post-sale support.

Differentiator

Problem solved

Functional benefit

Products and services

• Cucine Lube (Lube Kitchens) Premium Italian kitchen furniture sold through Mobilia Group's certified Lube showrooms, offering modern and classic designs with customization, professional assembly, and post-sale support for residential customers.
• Cucine Creo (Creo Kitchens) Italian-made modular kitchens with accessible design, available from €3,900, sold to residential customers through certified Creo showrooms with customization, transport, assembly, 5-year warranty, and zero-interest financing.
• Divani (Sofas) Collection of sofas including linear, corner, chaise longue, sofa beds, and reclinable models in various fabrics, colors, and materials, sold to residential customers through showrooms.
• Zona Giorno (Living Room Furniture) Modular wall units, libraries, sideboards, dining tables, and storage solutions for the living area, customizable by dimensions, finishes, and colors, sold to residential customers.
• Camere (Bedrooms / Zona Notte) Bedroom furniture including double beds, sliding or hinged wardrobes, walk-in closets, dressers, nightstands, and night groups, customizable for dimensions, finishes, and colors.
• Camerette (Children's and Teen Rooms) Modular, transformable, and customizable furniture for children and teenagers, including single or bunk beds, ergonomic desks, libraries, and space-saving wardrobes, offered via partnership with Moretti Compact.
• Sogno Veneto (Mattresses and Sleep Systems) Sleep-system brand offering pocket-spring, memory-foam and latex mattresses, fixed or motorized bed frames, ergonomic pillows, and toppers; Made in Italy with medical-device certification, natural materials, and complimentary sleep consulting for residential customers.
• Custom Furniture Design and Measurement Service In-home measurement and custom furniture design service provided to residential customers purchasing kitchen, living-room, or bedroom furniture from Mobilia Group.
• Professional Assembly and Installation Service Professional assembly and installation of purchased furniture, included with Lube kitchen purchases (transport and assembly) and available for other product categories.
• Sleep Consulting Service (Sogno Veneto) Complimentary sleep-consulting service provided to residential customers alongside Sogno Veneto mattress and sleep-system purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LubecoreChannel Partner/ Reseller/ DistributorOfficial certified partner and reseller of Lube kitchen furniture. The company operates certified Lube showrooms across their four locations. Lube is an Italian manufacturer known for quality kitchen furniture combining functionality and design.
• CreocoreChannel Partner/ Reseller/ DistributorOfficial certified partner and reseller of Creo kitchens. The company operates certified Creo showrooms offering accessible design and quality at competitive prices.
• Moretti CompactcoreChannel Partner/ Reseller/ DistributorPartnership with Moretti Compact for children's rooms and youth furniture. Moretti Compact is an Italian leader in the sector, offering durable, sustainable solutions for young people.
• TomasellaminorChannel Partner/ Reseller/ DistributorReseller of Tomasella furniture brand, offering additional options for living and bedroom furniture.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Scavolini: Major Italian kitchen manufacturer with a network of branded retail showrooms across Italy and globally. Highly comparable as a vertically-thrust kitchen brand that competes for the same showroom-based premium kitchen customer that Mobilia Group serves through Lube and Creo.
• Poltronesofà: Italian sofa specialist with a network of franchised/proprietary showrooms across Italy. Comparable because it competes directly with Mobilia's "Divani" (sofa) category via a similar showroom-and-consultation retail model aimed at Italian households.
• Lube Industries: The parent manufacturer of Mobilia's core Lube kitchen brand; Lube also operates its own monobrand stores and direct franchise network, making it a partial competitor (and supplier) to Mobilia's certified Lube showrooms.
• Calligaris: Italian furniture brand with own-brand retail showrooms in Italy and abroad. Comparable as a vertically-integrated Italian furniture brand competing on the same showroom retail channel and "Made in Italy" positioning for living and dining room furnishings.
• Aran Cucine: Italian kitchen manufacturer operating directly and through authorized multi-brand retailers. Comparable because Aran Cucine competes head-to-head with Lube and Creo (Mobilia's flagship lines) for premium kitchen sales via Italian showrooms.
• Tomasella: Italian furniture brand already carried by Mobilia Group, with its own monobrand showroom presence and dealer network. Comparable as a coexisting supplier-competitor whose products, positioning, and Italian showroom channels overlap with Mobilia's offering.

Broad incumbents

• IKEA Italy: Global furniture and home furnishings retailer with multiple large Italian locations and an integrated e-commerce offering. Comparable as the dominant mass-market alternative for kitchen, living, and bedroom furniture across Italy.
• Mondo Convenienza: Italy's largest furniture retail chain with large showrooms, own-brand and third-party kitchens, sofas, and bedroom furniture nationwide. Comparable as the dominant scaled furniture retailer competing for the same Italian household furnishing wallet share.
• Natuzzi: Italian upholstered-furniture manufacturer with a global Divani & Divani / Natuzzi store network. Comparable as an Italian furniture heritage brand using showrooms and certified partners to sell premium sofas and living room sets to consumers.
• Conforama Italy: Large-format home furnishings and furniture retailer operating across Italy. Comparable as a multi-category furniture retailer competing for the same mid-market household furnishing budgets in Italian regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ingrosso-mobili

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilia Group