What FealGood Foundation does

FealGood Foundation is a 501(c)(3) non-profit organization founded in 2005 by John Feal, a US Army veteran and Ground Zero demolition supervisor who lost part of his left foot during 9/11 recovery operations. The foundation is headquartered in Nesconset, New York and operates with 1-10 employees. Its mission is to assist U.S. emergency personnel — including firefighters, police officers, nurses, volunteers, sanitation workers, transportation workers and construction workers — who were injured or face serious injury as a result of their duties, with primary focus on 9/11 first responders and survivors suffering from cancer, respiratory illness, and PTSD.

The foundation's core offerings are advocacy services and a financial assistance program that covers medications, natural remedies, health-related physical aids, transportation to medical treatments, nutrition, and basic home utilities for eligible responders. It also operates the FGF Store, an e-commerce storefront selling branded apparel ($25 T-shirts, sweatshirts/hoodies) to generate unrestricted revenue. In 2014, the foundation formally pivoted away from direct economic support to individuals toward grassroots activism, federal policy advocacy, and re-granting to other 9/11 charities. It assisted in the passage of three pieces of federal legislation: the Walsh Amendment (2005), the James Zadroga 9/11 Health & Compensation Act (2010), and the Interoperability Bill (2011).

FGF's revenue is generated through individual donations, event ticket purchases (e.g., $100 Team Gardner Fundraiser tickets), branded merchandise sales, and a small set of corporate partnerships (including Flagler Emergency Services and Andean Mountain Coffee). Since inception the foundation has distributed over $1.6 million to those affected by the 9/11 tragedy. Its go-to-market is event-driven, anchored on the NYC 9/11 Memorial Stair Climb, golf outings, and annual commemoration ceremonies, amplified through website, social media, email newsletter, and earned media coverage. There is no proprietary technology platform, mobile app, or recurring subscription revenue model.

Name

FealGood Foundation

Legal name

Feal Good Foundation. Inc.

Website

https://fealgoodfoundation.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

FealGood Foundation is a 501(c)(3) non-profit that advocates for and financially assists U.S. emergency personnel injured in the line of duty, with primary focus on 9/11 first responders. It is funded by individual donations, event ticket sales, branded merchandise, and minor corporate partnerships.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• 9/11 first responder advocacy
• Nonprofit charitable foundation
• Healthcare compensation advocacy
• Emergency personnel support
• Fundraising events charity

Headquarters

HQ city

Nesconset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The foundation receives donations from individual supporters, corporate partnerships, and fundraising events. A 2013 partnership with Flagler Emergency Services donated 10% of Flagler Hydrant Shower System sales to the foundation.
2. Merchandise Sales: The FGF Store sells branded merchandise including T-shirts ($25 for '20 Year Remembrance' T-Shirt) and sweatshirts/hoodies. Proceeds support the foundation's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FealGood Foundation is a 501(c)(3) nonprofit that assists emergency personnel (firefighters, police officers, nurses, volunteers, sanitation, transportation, and construction workers) injured in the course of their duties, with a primary focus on 9/11 first responders. The foundation delivers grassroots advocacy, legislative lobbying, financial assistance for medical and well-being expenses, and connections to medical and legal professionals. It also operates a branded merchandise store (FGF Store) to fundraise for its mission.

Product overview

The FealGood Foundation is a non-profit advocacy organization, not a traditional technology company. It operates as a single unified charitable organization offering merchandise through the FGF STORE (T-shirts and sweatshirts) and advocacy services for 9/11 first responders. The foundation also produces documentary content under the 'No Responders Left Behind' brand. Its core services include grassroots advocacy for first responder rights, financial assistance for medical and well-being expenses, and connections to medical and legal professionals. The FGF STORE merchandise and advocacy services work together to support the foundation's mission of assisting emergency personnel injured during 9/11 or in their duties.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services Grassroots activism and advocacy services to advocate for first responder rights, assist 9/11 responders with healthcare and compensation issues, and ensure proper implementation of the James Zadroga Health & Compensation Act. Directed at 9/11 first responders and survivors.
• Financial Assistance Program
• FealGood Foundation Branded T-Shirt
• FealGood Foundation Sweatshirt Hoodie

Quantifiable outcome

• Over $1.6 million donated to 9/11 affected individuals since 2005
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Flagler Emergency ServicesminorGTM or Marketing Partner · 18 February 2013Flagler Emergency Services developed a special sales program where they donate 10% of all direct client sales of the Flagler Hydrant Shower Systems to the FealGood Foundation. The partnership ran until April 2, 2013.
• Jon StewartcoreStrategic or Co-development PartnerFormer Daily Show host Jon Stewart has collaborated extensively with John Feal and the FealGood Foundation to advocate for 9/11 responders. Stewart has lobbied Congress alongside Feal and appeared in documentaries about first responders.
• Andean Mountain CoffeeminorGTM or Marketing PartnerOfficial Coffee Company of the FealGood Foundation. The company supports the foundation through their sales and mission alignment.
• National Fallen Firefighters FoundationcoreStrategic or Co-development PartnerThe NYC 9/11 Memorial Stair Climb benefits the FDNY Counseling Service Unit and the programs of the National Fallen Firefighters Foundation to support the families of fallen firefighters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bob Woodruff Foundation: A non-profit supporting veterans, service members, and their families — particularly those affected by post-9/11 service-related injuries. Comparable in advocacy-driven model and post-9/11 framing, though focused on military rather than civilian first responders.
• Gary Sinise Foundation: A non-profit supporting active-duty service members, veterans, first responders, and their families through entertainment, outreach, and direct programs. Comparable in celebrity-driven advocacy, first-responder focus, and event-based donor engagement.
• Wounded Warrior Project: A large, established non-profit providing programs and services to injured veterans and their families. Comparable in mission type (advocacy and direct support for injured service/responder personnel), though at much greater scale and serving a different beneficiary base.

Direct peers

• Tuesday's Children: A 9/11-founded non-profit that provides long-term support to 9/11 families, responders, and young people impacted by terrorism and traumatic loss. Directly comparable in 9/11 beneficiary focus, advocacy orientation, and small-team non-profit structure.
• FDNY Foundation: The official non-profit of the Fire Department of New York, supporting FDNY members, families, and fire-safety education. Comparable in serving NYC first responder welfare, with a similar donor base and 9/11 heritage.
• Stephen Siller Tunnel to Towers Foundation: A 9/11-focused non-profit that supports first responders, military personnel, and their families through fundraising, building smart homes for wounded veterans, and paying off mortgages for families of fallen first responders. Highly comparable in mission, beneficiary base, and event-driven fundraising model.
• Concerns of Police Survivors (C.O.P.S.): A national non-profit providing resources and support to surviving families and co-workers of law enforcement officers killed in the line of duty. Comparable in serving first-responder survivors, advocacy, and small non-profit operational model.
• National Fallen Firefighters Foundation: A non-profit supporting families of fallen firefighters and advancing firefighter health and safety. Both an FGF co-partner on the NYC Stair Climb and a peer in serving the firefighter/responder community, with similar advocacy and event-based fundraising.

Regional players

• Police Benevolent Association of the City of New York: The NYPD's police union, providing legal defense, support, and advocacy for active and retired NYPD officers. Comparable in supporting NYC police officers including those disabled by 9/11, though operating as a labor union rather than a charitable foundation.
• 9/11 Memorial & Museum: The official memorial and museum of the September 11 attacks, headquartered in NYC. Comparable as a 9/11-heritage institution serving families and responders, though operating a physical site and education mission rather than a direct-aid advocacy model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/48329772734
• LinkedInlinkedin.com/company/feal-good-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FealGood Foundation