EuroVintage

What EuroVintage does

EuroVintage is a New Zealand-based wholesale beverage distributor founded circa 1994 and headquartered in Mangere, Auckland, with a 51-100 employee workforce and nationwide NZ distribution. The company aggregates and distributes premium alcoholic and adjacent beverages — wines, spirits and liqueurs, beers, ciders, ginger wines, mixers, sparkling tea, and Spiegelau German glassware — to licensed trade customers including bars, pubs, bottle stores, hotels, restaurants, cafes, and event centres. Its portfolio spans 126+ brands sourced from 17 countries, with 545+ wine SKUs, 80+ spirit varieties, and 28 beer/cider options, positioning it as a one-stop premium trade supplier.

The business operates a B2B wholesale model in which customers must apply for and be approved for an account before accessing the online shop and trade pricing. Revenue is generated through unit-priced product sales to approved trade accounts on a pay-as-you-go billing cadence, with prices varying by brand, vintage, and pack configuration (e.g., entry-level SKUs around NZD $2.37/can for Coopers Pale Ale up to NZD $720+ for premium single malts). Distribution is supported by a nationwide logistics network and dedicated field account management for major customers, alongside an e-commerce platform built on BigCommerce infrastructure with a faceted Product Quick Finder tool.

EuroVintage is privately held with no parent company, subsidiaries, disclosed funding rounds, or M&A activity in the source data. The company has accumulated industry recognition including four NZ International Wine Show Champion Wine Company of the Year titles (2014, 2017, 2020, 2024) and three Lewisham Awards Outstanding Supplier finalist nominations (2015-2017). There is no proprietary technology stack, AI/ML capability, or app product disclosed; the competitive position rests on portfolio breadth, trade relationships, distribution reach, and brand curation rather than technology differentiation.

Name

EuroVintage

Legal name

EuroVintage

Website

https://eurovintage.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

EuroVintage is a New Zealand wholesale beverage distributor founded in 1994, aggregating 126+ premium wine, spirits, beer, mixer, glassware, and sparkling tea brands from 17 countries and selling exclusively to licensed trade accounts nationwide via an account-based B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Beverage Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wholesale beverage distribution
• Premium wine portfolio
• Spirits and liqueurs
• B2B trade distribution
• Glassware distribution

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Beverage Distribution: Wholesale distribution of premium wines, spirits, liqueurs, beers, ciders, ginger wines, mixers, and glassware to licensed trade businesses across New Zealand. Revenue generated through product sales at wholesale pricing to approved trade accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EuroVintage is a nationwide New Zealand wholesale distributor of premium alcoholic beverages, supplying 126+ brands across wines, spirits and liqueurs, beers, ciders, ginger wines, mixers, and Spiegelau glassware to licensed trade businesses. Customers must apply for and be approved for a trade account to access wholesale pricing on the company's online shop, with nationwide delivery across New Zealand.

Product overview

EuroVintage is a New Zealand-based nationwide distributor of premium alcoholic beverages operating for over 30 years, offering a comprehensive portfolio across multiple categories. The core offering includes Wines (with 545+ products from 126 brands spanning New Zealand, Australia, France, Italy, Spain, Portugal, Argentina, Chile, and the US), Spirits & Liqueurs (80+ whisky products plus gin, rum, tequila, brandy, cognac, and liqueurs), Beer/Cider/Ginger Wine, Mixers, and Sparkling Tea. The company also distributes Spiegelau premium German glassware. EuroVintage serves the hospitality trade (bars, restaurants, hotels, bottle stores, cafes, event centers) through a B2B e-commerce platform, offering an account-based shopping system with nationwide distribution in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines International and New Zealand wine portfolio of 545+ products from brands including Babich, Ata Rangi, Barton & Guestier, Kim Crawford, Joseph Drouhin, Concha y Toro, Trapiche, and Torres, covering varietals such as Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, Merlot, Shiraz, Rosé, and Sparkling wines. Sold wholesale to licensed trade accounts in New Zealand.
• Spirits & Liqueurs Selection of premium spirits and liqueurs including 80+ whiskies (e.g., Bunnahabhain, Tamdhu, Deanston, Ledaig, Glengoyne), plus gin, brandy, rum, tequila, vodka, cognac, liqueurs, and ready-to-drink beverages from South Africa, UK, Australia, Ireland, Greece, Mexico, Jamaica, and France. Distributed wholesale to NZ trade accounts.
• Beer, Cider & Ginger Wine Premium beers, ciders, and ginger wines from Australia, France, Japan, and the United Kingdom, including brands such as Coopers, Kronenbourg, Sapporo, Thatchers, Stone's, and Yebisu. Sold wholesale to New Zealand licensed trade customers.
• Mixers Premium cocktail mixers designed for professional bartenders, including Cawsey's Sugar Syrup and Cawsey's Grenadine. Distributed wholesale to NZ licensed trade accounts.
• Sparkling Tea Saicho Sparkling Tea range from the United Kingdom featuring Darjeeling, Jasmine, and Hojicha varieties in 750ml and 200ml formats. Distributed wholesale to NZ licensed trade accounts as a non-alcoholic option.
• Spiegelau Glassware Premium German-made Spiegelau glassware with a 500-year heritage, featuring specific glass shapes engineered to enhance aromas and taste. Product lines include Authentis, Authentis Casual, Beer Classics, Beer Craft, Classic Bar, and Definition. Distributed wholesale to NZ licensed trade accounts.

Quantifiable outcome

• Champion Wine Company of the Year - NZ International Wine Show (multiple years: 2014, 2017, 2020, 2024)
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Regional Wine & Spirits (RWS NZ): NZ-based wholesale distributor of premium wines and spirits to the on-premise and off-premise trade. Direct competitor with similar B2B account-based model and comparable portfolio breadth across NZ's licensed channel.
• Negociants New Zealand: New Zealand wine and spirits distributor representing a comparable portfolio of international producers to NZ's licensed trade. Closest direct competitor given overlapping on-premise/off-premise account focus and similar premium producer relationships.

Others

• WineWorks NZ: NZ-based wine logistics, bottling, and warehousing provider serving NZ wineries. Adjacent ecosystem enabler rather than direct competitor; potential partner for storage and logistics scale.

Broad incumbents

• Accolade Wines New Zealand: Global wine company (Hardys, St Hallett, Banrock Station) with NZ distribution operations targeting the same licensed trade buyers as EuroVintage. Competes on premium portfolio depth and on-premise account relationships.
• Pernod Ricard New Zealand: Global spirits and wine major with NZ subsidiary distributing its own brand portfolio (Brancott, Montana, Jameson, etc.) to NZ's licensed trade. Competes for shelf space, accounts, and on-premise mindshare but with vertically integrated producer backing.
• Treasury Wine Estates: Major global wine producer (Penfolds, 19 Crimes, Wolf Blass, Matua) distributing premium wines into NZ's on-premise and retail. Competes for on-premise listings and could disintermediate third-party distributors like EuroVintage.
• Asahi Beverages New Zealand: Subsidiary of Asahi Group distributing beer (Asahi, Sol, Strongbow) and a growing wine/spirits portfolio in NZ. Overlaps on beer/cider distribution and increasingly competes for on-premise premium listings.
• Lion New Zealand: Kirin-owned large NZ beverage company (Speight's, Lion Red, Steinlager, plus wine and spirits portfolio) with its own nationwide distribution. Competes in the same licensed trade channels with scale advantages and vertically integrated producer relationships.

Regional players

• Drinks United: Australian beverage distribution platform aggregating premium and boutique alcohol brands to on-premise accounts. Comparable B2B distribution model and customer focus; primarily Australian geography but illustrates the regional distributor archetype EuroVintage occupies in NZ.
• Indevin Group: New Zealand-based wine producer and contract bottler with growing NZ and Australasian distribution. Adjacent regional player addressing similar on-premise customers, though anchored in production rather than pure distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eurovintagenz
• LinkedInlinkedin.com/company/eurovintagenz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroVintage