Jurigo

Legal Services Marketplacejurigo.ca

JuriGo is a Canadian legal technology platform founded in 2017 that connects individuals and small businesses seeking legal representation with over 1,700 partner law firms across Quebec, Ontario, Alberta, and British Columbia, monetizing via paid consultations, referral credits, and a free recruitment marketplace.

Company typePrivate
Founded2018
HeadquartersQuebec, Canada
Headcount11–50
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Jurigo does

JuriGo inc. is a privately held Canadian legal technology company founded in 2017 and headquartered in Quebec, operating a web-based two-sided marketplace that connects individuals and small businesses seeking legal representation with lawyers, notaries, and paralegals. The platform matches users to legal professionals based on legal domain, geographic location, and availability, and serves consumers across four Canadian provinces: Quebec, Ontario, Alberta, and British Columbia. As of the latest available data, JuriGo reports partnerships with over 1,700 law firms and a 4.61/5 Google rating across 213 reviews, with the platform itself operating on a lean team of 1-10 employees.

The company's product portfolio extends beyond the core referral marketplace into multiple adjacent offerings. The 'Consultation Première ligne' service provides paid 30-minute legal consultations priced at approximately $113-149 CAD with a 24-hour response guarantee. A free legal article library, reviewed by registered lawyers, supports top-of-funnel SEO and consumer education. A separate legal recruitment platform anonymously connects law students, lawyers, paralegals, and legal professionals with over 1,300 law firms and legal departments seeking talent. On the supply side, the JuriCoins token credit system allows law firms and solo practitioners to purchase credits and receive qualified client referrals matched to their practice areas.

JuriGo's revenue model combines one-time consumer fees (consultations), transaction-based supply-side monetization (JuriCoins), and a freemium recruitment product. The company is led by Me Philippe Roberge (President and CEO), Charles-Antoine Giroux (Director of Technologies), Me Pierre-David Girard (Director of Business Development), and Me Alexis Falanga-Duchesneau (Sales Responsible for Ontario, Alberta, and British Columbia). The platform distributes exclusively through its self-serve web channel, relying on SEO, content marketing, and Google Reviews as primary discovery mechanisms, and is positioned to serve the access-to-justice gap in the Canadian legal services market.

Jurigo firmographics

Firmographics

Name: Jurigo
Legal name: JuriGo inc.
Website: https://jurigo.ca
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: JuriGo is a Canadian legal technology platform founded in 2017 that connects individuals and small businesses seeking legal representation with over 1,700 partner law firms across Quebec, Ontario, Alberta, and British Columbia, monetizing via paid consultations, referral credits, and a free recruitment marketplace.
Ownership category
akta.pro rank

Where Jurigo is headquartered

Location

Headquarters

HQ city: Quebec
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Jurigo business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Legal Referral Referencing (JuriCoins): Law firms and lawyers purchase JuriCoins credits to receive client referrals. When a potential client submits a request matching their criteria, the professional receives the referral. Fees are not conditional on case acceptance or file opening.
First Line Legal Consultation: JuriGo offers paid legal consultation services where individuals can speak with a lawyer for 30 minutes, receiving immediate legal guidance and action plans. Pricing around $113-149 CAD per consultation based on customer reviews.
Legal Recruitment Platform: Free service for candidates (law students, lawyers, paralegals); the platform facilitates connections between job seekers and law firms seeking talent. Revenue model unclear but likely monetized through law firm partnerships.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	First Line Consultation - 30-minute phone/video consultation with a lawyer

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Jurigo product offering

Product offering

Core offering

JuriGo is a Canadian online legal marketplace platform that connects individuals and businesses seeking legal advice with qualified lawyers, notaries, and paralegals across Quebec, Ontario, Alberta, and British Columbia. Users complete an online questionnaire describing their legal situation and the platform matches them with suitable attorneys in their legal domain and location. The company also offers a paid 30-minute "Consultation Première ligne" (First Line Consultation) service for rapid legal guidance within 24 hours, a free legal article library reviewed by lawyers, and a JuriCoins credit system that law firms purchase to receive qualified client referrals.

Product overview

JuriGo is a multi-service legal technology platform consisting of a core legal referral marketplace that connects justiciables with lawyers, supplemented by an urgent consultation service (Consultation Première ligne), a self-service legal information portal (Articles juridiques), and a dedicated legal recruitment platform (Plateforme de recrutement). The platform also offers professionals a token-based referral credit system called JuriCoins. JuriGo operates across Quebec, Ontario, Alberta, and British Columbia, partnering with over 1,700 law firms across Canada.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

213 Google Reviews with 4.61 rating demonstrating high customer satisfaction
+1 more outcomes

Companies that use Jurigo

Customer profile

Segments2 records

Ideal customer profiles2 records

Jurigo technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Jurigo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Partner Law Firms (1,700+)coreChannel Partner/ Reseller/ DistributorJuriGo partners with over 1,700 law firms and solo practitioners across Canada who pay for referrals through a JuriCoins credit system. Partners include lawyers, notaries, and paralegals registered with Canadian provincial bar associations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Jurigo competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

Jurigo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Jurigo leadership team

Management profile

Number of profiles

Profiles4 records

Jurigo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Jurigo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurigo

What does Jurigo do?

Is Jurigo a public or private company?

Jurigo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Jurigo founded?

Jurigo was founded in 2018. It employs 11 to 50 people.

Where is Jurigo based?

Jurigo is headquartered in Quebec, Canada, in the North America region.

How does Jurigo make money?

Three revenue lines are on record. Legal Referral Referencing (JuriCoins) is the primary driver. The others are first Line Legal Consultation and legal Recruitment Platform.

Does Jurigo have an API?

No public API is recorded for Jurigo.