Kitchen

What Kitchen does

Kitchen (legal name: LA AGENCIA DE PUBLICIDAD QUE TIENE POR NOMBRE KITCHEN SL) is an independent, full-service advertising agency headquartered in Madrid, Spain, founded in 2002. The firm operates as a private limited company with a team of 11-50 employees and generates revenue through project-based and retainer professional services engagements. Its service portfolio spans creative strategy, advertising campaign development, brand design, digital production, social media management, branded content, PR, experiential marketing, and influencer strategy, organized around an integrated strategy-creativity model rather than siloed disciplines. The technology stack underlying the agency's delivery is standard web tooling (HTML, JavaScript, PHP, WordPress) with no proprietary platform or software product; no AI/ML capabilities are disclosed as part of the offering.

Kitchen serves three primary customer segments: large consumer brands (enterprise), Spanish government and public institutions, and non-profit organisations. Named enterprise clients include Starbucks, Oreo, Cervezas Alhambra, Meliá Hotels International, Amazon Spain, Cathay Pacific, Reebok, KIA Motors, Aegon, Btravel, Podimo, and GOBIK, alongside Spanish ministries (Economía y Hacienda, Sanidad, Consumo) and Madrid City Council, plus NGOs such as Oxfam and Acción contra la Hambre. The agency markets itself through its website portfolio, Instagram, LinkedIn, and earned media, and acquires clients via direct, consultative enterprise sales. Average client tenure is disclosed at 5 years versus a 2.5-year industry average, and the firm was ranked 5th in El Publicista's 2025 'Best Independent Agency' clients research. Revenue is not publicly disclosed and no funding rounds, acquisitions, or external ownership have been identified.

Name

Kitchen

Legal name

LA AGENCIA DE PUBLICIDAD QUE TIENE POR NOMBRE KITCHEN SL

Website

https://kitchen.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent full-service advertising agency in Madrid, Spain, founded in 2002, serving consumer brands, government institutions, and non-profits with creative strategy, brand campaigns, digital, social media, PR, and experiential marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: Fees for creative strategy, advertising campaign development, design, social media management, digital production, branded content, PR, experiential marketing, and influencer strategy services. Revenue is generated through project-based and retainer engagements with brand clients. No subscription or product-based revenue is disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kitchen is an independent, full-service advertising agency providing creative strategy, advertising campaign development, design, social media management, digital production, branded content, PR, experiential marketing, and influencer strategy services to brand clients across sectors including food/beverage, automotive, hospitality, travel, sports, e-commerce, government, and non-profit. Engagements are delivered as project-based or retainer professional services rather than standalone software products.

Product overview

Kitchen is a full-service independent advertising agency founded in 2002, operating as a single unified offering rather than a modular platform. The agency provides an integrated suite of services encompassing brand strategy, creativity, design, digital, social media, branded content, experiential marketing, PR, production, and innovation — organized around the philosophy that strategy and creativity should not be dissociated. Their portfolio of named service lines includes Creative Services, Brand Strategy, Design, Digital, Social Media, Experiential, Innovation, PR, and Branded Content modules, which are applied flexibly per client brief. Kitchen does not offer a standalone software product; all offerings are professional service engagements delivered to clients across sectors including food/beverage, automotive, hospitality, sports, e-commerce, culture, non-profit, and government.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services and Campaign Development Full creative service offering covering campaign conception, creative development, design, and production for advertising clients across consumer brands, government, and non-profits.
• Brand Strategy Services Strategic brand consulting and positioning work, integrated with creative output rather than siloed, for client engagements.
• Digital and Social Media Services Digital production, social media management, and influencer strategy services for advertising campaigns.
• Experiential and Influencer Marketing Experiential activations and influencer strategy services to bring campaigns to life across physical and digital touchpoints.
• Branded Content and PR Services Branded content development and public relations support for advertising campaigns and brand communications.

Quantifiable outcome

• Oreo Academy campaign delivered +35% sales, #1 Instagram position, and 1.6M web visits.
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• China: Spanish independent creative agency with a strong reputation for brand campaigns. Direct peer given independent agency model in Spain, similar full-service creative offerings, and comparable enterprise client profile.
• David Madrid: Independent creative agency in Madrid serving global brands. Comparable as a Spanish independent competing for the same enterprise creative accounts with a similar relationship-driven, craft-led model.
• Lola MullenLowe: Independent-leaning creative agency operating in Spain with a blue-chip enterprise client roster. Direct peer given similar positioning in the Spanish market, full-service creative offerings, and comparable client relationship depth.
• Madre: Independent creative agency in Spain recognized for branded content and campaign work for major brands. Direct peer given similar positioning, service mix (creative, branded content, digital), and independent agency scale.
• PS21: Barcelona-based independent creative agency with branded content and experiential capabilities. Comparable as a Spanish independent offering integrated creative services to enterprise brands.
• &Rosàs: Barcelona-based independent creative agency with international brand work. Comparable as a Spanish independent agency focused on creative excellence and culturally resonant campaigns for enterprise clients.

Broad incumbents

• Accenture Song Spain: Experience-led transformation arm of Accenture operating in Spain, increasingly competing for integrated creative and digital engagements. Broad incumbent reshaping the competitive landscape for traditional creative agencies including Kitchen.
• Contrapunto BBDO: Madrid-headquartered BBDO-affiliated agency with deep enterprise client base in Spain. Broad incumbent with overlapping capabilities (creative, digital, brand strategy) serving the same Spanish enterprise RFP pool.
• Ogilvy Spain: Global network agency operating in Spain with extensive enterprise client relationships. Broad incumbent that competes for the same Spanish and multinational brand RFPs as Kitchen.

Emerging players

• El Ruso de Rocky: Madrid-based independent creative agency that has gained prominence through award-winning work. Emerging player competing in the same Spanish independent creative space for enterprise brand business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agenciakitchen
• Instagraminstagram.com/agenciakitchen
• Xx.com/agenciakitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen